The Nicholson Group Team Photo

The Nicholson Group

Merrill Lynch Wealth Management
90 South E Street
Floor Gr
Santa Rosa, CA 95404
707.575.6305
Learn more about an advisor's background on
The Nicholson Group believes that good relationships are built through teamwork and involvement, delivered through our advisors, wealth management client associates and access to the global investment capabilities of Merrill and the banking convenience of Bank of America. We want to be your primary source for financial advice and guidance. And we want you to value the dedication and diligence offered to you at each step of the financial planning process.
The Nicholson Group
Merrill Lynch Wealth Management
Welcome

Our entire team shares a common goal: to help you achieve your personal financial goals, such as planning for and funding your children’s education, helping ensure that income can last in retirement, and planning for potential health care costs. Every step in the process takes into account your personal perspectives and priorities. Our goal is to help bring simplicity and transparency to the complexities of investing, turning the often-intimidating task of planning for the future into an exciting journey of helping you pursue and reach your goals.

Recognition
Nicholas Nicholson
Forbes "Best-in-State Wealth Management Teams", 2024
(Published on January 12, 2024. Rankings based on data as of March 31, 2023.)
Forbes "Best-in-State Wealth Advisors", 2024
(Published on April 3, 2024. Rankings based on data as of June 30, 2023.)
Click here to learn more about advisor recognitions
About Us
Philosophy

Our team believes in using a comprehensive wealth planning process combined with a disciplined asset allocation strategy using the latest investment tools.

We are strong believers in Modern Portfolio Theory. Modern Portfolio Theory is a practical method for selecting investments in order to maximize overall returns within an acceptable level of risk.

Our team frequently uses exchange traded index funds as part of our core client portfolio, and we strive to manage your portfolio to be tax efficient by utilizing tax loss harvesting when prudent. The breadth, depth, and value of what our team can offer you extends well beyond wealth strategies for retirement.

The more we learn about your priorities, the better we can assist you with a comprehensive financial approach to help you pursue multiple goals simultaneously.

These may include strategies to help:
• Structure your wealth to help maintain your lifestyle in retirement
• Blend investment vehicles to balance risk and return in a low cost tax efficient portfolio
• Perpetuate your wealth for future generations
• The next generation, put their wealth on a trajectory to build career and family flexibility
• With personalized access to banking, credit and lending needs through Bank of America

About Us
Philosophy

Our team believes in using a comprehensive wealth planning process combined with a disciplined asset allocation strategy using the latest investment tools.

We are strong believers in Modern Portfolio Theory. Modern Portfolio Theory is a practical method for selecting investments in order to maximize overall returns within an acceptable level of risk.

Our team frequently uses exchange traded index funds as part of our core client portfolio, and we strive to manage your portfolio to be tax efficient by utilizing tax loss harvesting when prudent. The breadth, depth, and value of what our team can offer you extends well beyond wealth strategies for retirement.

The more we learn about your priorities, the better we can assist you with a comprehensive financial approach to help you pursue multiple goals simultaneously.

These may include strategies to help:
• Structure your wealth to help maintain your lifestyle in retirement
• Blend investment vehicles to balance risk and return in a low cost tax efficient portfolio
• Perpetuate your wealth for future generations
• The next generation, put their wealth on a trajectory to build career and family flexibility
• With personalized access to banking, credit and lending needs through Bank of America

Approach

Working with us means working with advisors truly dedicated to helping you pursue your goals. The approach is simple, transparent and supported by thoughtful investment guidance aligned to the goals that matter most to you.

The value of the relationship with you includes:

  • helping you make informed decisions
  • recognizing your life priorities and goals
  • understanding your investment style
  • helping you prioritize and pursue goals
  • being transparent by making possibilities, fees and risks clear
  • taking steps to help you preserve income during a life challenge
  • educating the younger generation about investments and the markets

Your approach to investing

Drawing upon research in the field of behavioral finance, Merrill developed the Investment Personality Assessment to help us get to know you better as an investor and potentially help you refine your own investing preferences. By gaining a deeper understanding of how you think and feel about investing through this assessment, we can customize the financial approach we develop together to help you pursue what matters most to you. Our Investment Personality Assessment is one of the ways to help us get to know you - to understand your goals and priorities. These questions will help us provide you with additional insights and resources.

Understanding your goals and priorities

Your life and goals change. We have tools to help you keep track of these changes so they can be reflected in your financial approach.

Capabilities

Offering you the investment insights of Merrill and access to the credit, lending and banking convenience of Bank of America allows us to help you devise potential strategies designed to grow, preserve and distribute your wealth. We'll work to exceed your expectations through a proactive approach to communication, attention to personalized service and a commitment to continuing financial education.

Focus On

We believe that financial success can be achieved when you're able to make investment-related decisions and trade-offs that can help you reach personally meaningful goals. Whether you're planning your retirement, saving to buy a home or funding a child's education, the process begins by getting to know you and how you feel about the following:

  • Health: Managing healthcare expenses, now and in the future
  • Home: Upsizing, downsizing, remodeling or buying a vacation home
  • Family: Taking care of your family and other people in your life
  • Leisure: Spending your free time in meaningful ways
  • Giving: Volunteering, mentoring others and giving to charities
  • Work: Working in retirement, selling or starting a business
  • Finance: Bringing it all together and defining your financial goals

Success will be measured by the amount of progress you are making toward reaching your goals, making thoughtfully considered adjustments as events and conditions warrant.

This material should be regarded as general or educational information on healthcare or Social Security considerations and is not intended to provide specific healthcare or social security advice. If you have questions regarding your particular situation, please contact your legal or tax advisor.

Meet Our Team
Nicholas Nicholson, CFP®,CIMA®,CPWA®
Managing Director, Wealth Management Advisor
707.575.6305
Keli J Reindahl
Assistant Vice President, Wealth Management Associate
707.575.6307
Jack Taylor McCormick, CRPC™
Wealth Planner
707.575.6377
Christopher W Gibson
Senior Vice President, Senior Consultant
707.575.6323
About Merrill

Bringing fresh perspectives to your financial life

The financial decisions you make today can help determine the future you build for yourself and your family. Carving a clear path forward starts with connecting your life and finances. A Merrill advisor provides access to the investing insights of Merrill and banking capabilities of Bank of America to help you make informed decisions as you pursue your goals.

About Merrill
Fresh perspectives

Bringing fresh perspectives to your financial life

The financial decisions you make today can help determine the future you build for yourself and your family. Carving a clear path forward starts with connecting your life and finances. A Merrill advisor provides access to the investing insights of Merrill and banking capabilities of Bank of America to help you make informed decisions as you pursue your goals.

Personalized planning

Helping you create a personalized plan

At Merrill, we go beyond the traditional role of an advisor.

  • Your goals, concerns and attitude about investing are the foundation of your plan.
  • We actively listen and provide personalized advice — ensuring we understand what matters most to you and your family.
  • We're committed to creating a personalized plan that evolves with you to help you live well today while preparing for the future.
Team and resources

Giving you access to our teams and solutions

Your advisor is one part of an experienced team dedicated to helping you achieve your goals. Acting as your single point of contact, your advisor provides personalized strategies and connects you with:

  • Bank of America specialists, such as mortgage or trust professionals
  • Timely insights from BofA Global Research1 to help you stay informed and navigate ever-changing markets
  • A full suite of Merrill investing and Bank of America banking solutions

1BofA Global Research is research produced by BofA Securities, Inc. ("BofAS") and/or one or more of its affiliates. BofAS is a registered broker-dealer, Member SIPC, and wholly owned subsidiary of Bank of America Corporation ("BofA Corp.").

Sign Up for Perspectives Monthly E-Newsletter
Get the latest investment insights, tips and strategies to help you live your best financial life
Sign Up
Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™, and the CFP® (with plaque design) in the United States, which it authorizes use of by individuals who successfully complete CFP Board’s initial and ongoing certification requirements.
Investments & Wealth Institute™ (The Institute) is the owner of the certification marks CIMA® and Certified Investment Management Analyst®, CPWA® and Certified Private Wealth Advisor®. Use of CIMA®, and/or Certified Investment Management Analyst®, CPWA® and/or Certified Private Wealth Advisor® signifies that the user has successfully completed the Institute’s initial and ongoing credentialing requirements for certification.