The Monsefi, Chu and Nassir Group

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The Monsefi, Chu and Nassir Group

Wealth Management

Introduce us to a friend

As deeply experienced and passionate advocates for financial wellness, our team diligently strives to help clients organize and simplify their financial lives. Our mission is to provide a boutique-like experience for a select group of ultra-affluent individuals and families, guiding them through all facets of their complex financial circumstances while developing a successful multigenerational wealth management strategy.

Welcome

The Monsefi, Chu and Nassir Group serves ultra-affluent individuals and families, businesses and non-profit organizations with all of their wealth planning needs. Our clients include business owners, retirees, and professionals in the medical, technology, sports and entertainment industries.  Our team of three Financial Advisors, one Client Associate and one Resident Director Assistant have a combined industry experience of more than 110 years.

Philosophy

We believe that managing clients’ wealth is more than just about investing, requiring our team to serve as their financial and life advisory hub.  Our goal is to simplify clients’ lives and to reduce the stresses that come with investing, retirement planning, business planning and wealth transfer planning.  We believe that, by constantly providing education to clients on key topics of interest, we are able not only to help them avoid financial disasters, but also to relieve them of the stress of the markets and of financial decisions. 

When it comes to investing, our team believes that most markets are quite efficient and have priced in virtually all information and predictions.  Therefore, we believe in investing by managing risk and planning, rather than by predicting or listening to the latest hot news stories.  Our goal is to educate clients on what investing is truly about and not to listen to the plethora of poor information that is provided in the media with regards to investing.  We believe that an understanding of behavioral finance is far more important to helping clients achieve their goals than investing by predicting markets or picking stocks.  At the heart of our investment philosophy is the belief that high net worth investors who are on track to meet their financial goals should invest more conservatively and manage losses rather than take too much risk to strive for greater returns.

One of the key topics of importance in wealth management is proper legacy planning.  Today, more than 80% of millionaires in the United States are first generation.  Yet, the retention of this wealth through generations has been problematic: in more than 70% of families, this wealth has disappeared by the second generation, and in more than 90% of families, by the third generation.  By working closely with our clients and their families to develop and communicate their legacy wishes, we help create clarity and confidence.  We understand what it takes to manage significant wealth for individuals and families across generations, and facilitate the conversations required to help achieve this goal.

Understanding your life goals and priorities is an important part of how we work with the clients we serve. It’s not just about markets and returns – it’s about what matters most to you.

Approach

Our mission, first and foremost, is to help clients identify their life priorities and articulate the purpose for their wealth, and then to establish a comprehensive strategy to achieve their goals.  We have a clearly-defined process and philosophy, and advise clients on all facets of their financial lives, from their wealth and retirement planning to their estate and wealth transfer planning strategies.

Our team begins every relationship with an in-depth financial strategy tailored to the client’s goals, believing that the only way we can properly advise clients is by seeing their complete financial picture.  This roadmap is updated on an annual basis, highlighting progress towards goals, and allowing us to adjust our strategy as inevitable changes in life occur.

Our team members work to obtain advanced professional credentials in order to keep us at the cutting edge of our profession.  This allows us to further help clients achieve financial confidence by continually providing education on the myths and realities of investing, as well as on the most pertinent challenges and issues in wealth management, including wealth transfer planning, retirement planning, business succession planning and more.

We believe strongly in a collaborative approach: to help ensure that the different parts of your wealth management strategies work together as seamlessly as possible, with your permission, we collaborate with your attorneys, accountants and other advisory professionals to help provide holistic solutions to help you reach your goals based upon your risk tolerance, time horizon, liquidity needs and overall investment goals.

Capabilities

Our team of experienced Financial Advisors and specialists work together to help deliver the firm’s capabilities to suit clients’ needs and goals. Our goal is to assist with all facets of clients’ financial lives, including:

* Access to Family Office Services
* Wealth Planning
* Brokerage
* Investment Strategy & Implementation
* Investment Portfolio Management & Asset Allocation
* Integrated Financial Strategies
* Retirement Plans and Planning
* Credit
* Cash Management
* Asset Preservation Planning
* Wealth Transfer Planning
* Trust and Estate Planning Strategies
* Business Pre-sale and Succession Planning
* Family Mission Statement Preparation
* Next Generation Financial Education and Management
* Family Meetings & Family Governance Services
* Bill Pay
* Concentrated Equity Strategies
* Life Insurance, Disability Insurance and Long-Term Care (Merrill Lynch Life Agency's California License Number 0522776)
* Annuities
* Banking and Lending, Including Commercial Banking, Business Banking, Home Financing and More (Through Bank of America, N.A.)
* Foreign Exchange
* Investment Banking
* Merchant Services
* Philanthropic Planning and Services
* Charitable Tax Planning
* Trust Services, Including Trusteed IRAs
* More

Business Owners

The Monsefi, Chu and Nassir Group has extensive experience in working with business owners and businesses with annual revenues of $10 million to more than $3 billion.  Collaborating with numerous divisions within Bank of America / Merrill Lynch, as well as with clients' other trusted advisors - including attorneys, CPAs, investment bankers and other specialists - our team provides comprehensive solutions to business owners for both their personal and business needs based upon their risk tolerance, time horizon, liquidity needs and overall investment goals.  Our capabilities for businesses include:

* Commercial Property Lending
* Business Financing
* Treasury Management
* Equipment Lending
* Credit Card and Merchant Services
* Pre- and Post-Liquidity Event Strategy and Planning
* Business Succession Planning
* Business Retirement Planning
* Key Person Incentives
* Insurance
* More


*Merrill Lynch Life Agency's California License Number 0522776 

Meet the Team

Supported by the global resources of Merrill Lynch, our team is comprised of talented and experienced individuals committed to building strong client relationships based on trust and personalized service.

Amir  Monsefi

Amir Monsefi

Senior Resident Director - Wealth Management Advisor

310.858.4777
Jenny  Chu

Jenny Chu

Senior Financial Advisor

310.777.5327
Sharon  Nassir

Sharon Nassir

Wealth Management Advisor

310.858.4778
Barbara  Moreno

Barbara Moreno

Registered Client Associate

310.858.4796
Wichatorn  Kongkum

Wichatorn Kongkum

Resident Director Assistant

310.858.4737

Additional Resources

The following specialists do not make securities recommendations. Please contact your Financial Advisor if you have questions about how a specialist might be able to assist you.

Ellie Kohan

Ellie Kohan

Senior Wealth Management Lending Officer

Michael B Powers

Michael B Powers

Trust Specialist

Ryan T. Aikens

Ryan T. Aikens

Vice President, Retirement Plan Specialist

Your Financial Strategy

We offer you access to the investing insights of Merrill Lynch, trust and fiduciary services from U.S. Trust, and the banking convenience of Bank of America to help you pursue your goals. We will work to help you stay on track, regardless of what the markets are doing.

FAMILY
FAMILY
Taking care of your family and other people in your life
  • Trust & Estate Services2
  • Education Funding Strategies1
  • Insurance3
HEALTH
HEALTH
Planning for healthcare expenses now and in the future
  • Long-term Care Insurance3
  • Health Savings Account2
  • Disability Insurance3
HOME
HOME
Upsizing, downsizing, remodeling or buying a vacation home
  • Home Loans2
  • Home Equity Lines of Credit2
  • Securities-Based Lending2
  • Credit Cards2
WORK
WORK
Working in retirement, selling or starting a business
  • Bank of America Business Banking2
  • Exchange Funds1
  • Concentrated Stock Management1
  • Succession Planning1
LEISURE
LEISURE
Spending your free time in meaningful ways
  • Credit Cards2
  • Securities-Based Lending2
  • Structured Lending2
GIVING
GIVING
Volunteering, mentoring others and giving to charities
  • Donor-Advised Funds2
  • Private Foundations2
  • Charitable Trusts2
FINANCE
FINANCE
Using your finances to bring it all together
  • Merrill Lynch Investment Accounts1
  • Investment Advisory Accounts1
  • Alternative Investments1
  • Exchange-Traded Funds1
  • Mutual Funds1
  • Closed-end Funds1
  • Fixed Income Products1
  • Options1
  • Annuities3
  • Impact Portfolios1
  • Market-Linked Investments1
  • Securities-Based Lending2
  • Margin1
  • Home Loans2
  • Bank of America Checking and Savings Accounts2
  • Credit Cards2
  • Online Account Access1,2

1Investment products are offered by Merrill Lynch, Pierce, Fenner & Smith Incorporated.
2Banking products are offered by Bank of America, N.A.
3Insurance and annuity products offered through Merrill Lynch Life Agency Inc.

Staying on Track

We understand that both your life and the financial markets can change over time. By periodically checking in to discuss changes in your life and revisiting your financial strategy, our goal is to help give you peace of mind* that you're on track to help achieve what's most important to you.

Regular reviews to help you stay on track
Regular reviews to help you stay on track

We'll meet with you periodically to review your goals and the progress you’ve made toward reaching them. We'll also discuss any adjustments needed to your financial strategy to help you stay on course.

  • Sample client review agenda
  • Sample Wealth Outlook Report
Monitoring changes in your life and to your goals
Monitoring changes in your life and to your goals

Your life and goals change. We can help you keep track of these changes so they can be reflected in your financial strategy.

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Access to what you need, when you need it

MyMerrill is your destination for access to your financial information, secure communications, and a robust offering of tools and capabilities.

  • Your advisor is never more than a click away within our site or mobile apps
  • Manage account security with our customizable security capabilities such as touch id, one time passcode, and other security features
  • Access to your complete financial life is available with My Financial Picture, Merrill Lynch’s asset aggregation tool

*Peace of mind is an aspirational state of mind that clients hope to achieve. There are no guaranteed results following completion of the Goals-Based Wealth Management process because markets can fluctuate and investments can lose value. Advisors work with clients to help them understand how the goals based wealth management process can help to address their concerns, financial situation and priorities.

Let’s Have a Conversation

Helping you reach your goals starts with getting to know you personally. Through understanding what matters most to you, we can help you create a financial strategy that reflects your personality. Only then can we offer an approach that is built around your life priorities and the ongoing advice you need to help you manage fluctuations in the market and changes in your life. Let’s work together to help you achieve your goals.

Why Merrill Lynch?

As Merrill Lynch financial advisors, we will sort through the financial complexities of your life, helping you build a customized investment strategy to pursue your goals.


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We put you first, every day.
Learn more about the dedicated one-on-one relationship you can have with a Merrill Lynch financial advisor.





Transcript of Video

Personalized advice from a dedicated financial advisor.

Getting to know you is our primary goal.

A comprehensive approach, built around your life’s priorities.

Drawing from our experience and the best thinking of Merrill Lynch, we will build a strategy that reflects your unique needs, priorities and financial situation.

Adjusting your plan as your life and the markets change.

We will work to help you stay on track, regardless of what the markets are doing.