Lu & Martin Philosphy

We believe in a client-centric, holistic approach to wealth management. Tailoring appropriate solutions to individual needs, we focus on custom financial planning, bespoke financial strategies, tax efficiency, and cost management. Our integrity and transparency form the foundation of our client relationships, emphasizing trust and clear communication. We commit to guiding clients through their financial journey with a goal-based approach, helping to ensure their life's aspirations are at the heart of everything we do. At our core we empower clients, helping them simplify the complex, achieve financial confidence, realize a lifestyle by design.

At Lu & Martin Wealth Management, we are more than just advisors; we are your trusted resource. We invite you to experience a wealth management journey that is as unique as you are, grounded in understanding, tailored planning, and a steadfast commitment to your financial success.

Welcome to Lu & Martin Wealth Management, where your financial future is in capable hands.

How we help clients

The various stages in life often require adjustments in your financial and life goals, including:

• The retirement lifestyle you envision
• Preparing for the cost of the best education possible for your children and grandchildren
• Wealth transfer to the next generation
• Establishment of their legacy through family foundations and philanthropy
• Diversifying business interests
• Potential strategies for managing concentrated equity holdings

Understanding your goals and priorities

Your life and goals change. We have tools to help you keep track of these changes so they can be reflected in your financial approach.

Your approach to investing

Drawing upon research in the field of behavioral finance, Merrill developed the Investment Personality Assessment to help us get to know you better as an investor and potentially help you refine your own investing preferences. By gaining a deeper understanding of how you think and feel about investing through this assessment, we can customize the financial approach we develop together to help you pursue what matters most to you. Our Investment Personality Assessment is one of the ways to help us get to know you - to understand your goals and priorities. These questions will help us provide you with additional insights and resources.

Capabilities

Merrill’s process is designed to help deliver a customized, comprehensive experience to assist you not only in wealth accumulation and preservation, but in areas that go beyond investments. Providing you with access to the investment insights of Merrill, trust and fiduciary services from Bank of America Private Bank, and the banking and lending solutions of Bank of America offers a way to help you manage all of the pieces of your financial life. Working one-on-one with a Merrill advisor means you have a single point of contact to help you with potential strategies for transferring wealth to the younger generation.