Approach

Welcome to the Baer Group

At the Baer Group, we value each relationship, doing everything we can to create a positive, long-term impact on the clients we serve.

Clients come to us with varied needs. Some are actively building their wealth and want to know if they are on track for a secure and fulfilling future. Others anticipate retirement in the next few years and want to gauge their readiness for that major milestone. Still others are executives and business owners who have complex wealth management needs. We help them clarify the intersection of multiple facets of their wealth, uncovering possible efficiencies and forging a more cohesive whole.

We welcome clients from these paths and others, fostering an environment where people are understood and appreciated. Clients look to us as a single, reliable resource for a range of wealth-management needs. We’re proud to help clients advance their goals, methodically and purposefully, yielding a more efficient approach to their financial lives. We also care deeply about the clients we advise, demonstrating that commitment through our hard work and accessibility.

Here are a few of the ways we look to differentiate our approach:
 

• Customization. We appreciate the singular nature of each person’s circumstances and goals. That vibrancy is reflected in a client’s wealth-management plan, tailored to each person’s time horizon, objectives, interests, and risk tolerance.

• Attentiveness. Our service model is grounded in timeliness and reliable communication. We seek to anticipate client needs, so clients can enjoy greater ease and convenience in managing their wealth.

• Consistency. Our wealth management process has been honed over multiple decades. We believe strongly in the value of consistent action, avoiding emotional decision-making and investment fads.

• Loyalty. We are proud of the long-term relationships we enjoy with the individuals, families, and businesses we serve. Client referrals are our primary source of new relationships—a fact that spurs our continuing desire to exceed expectations.

Philosophy

We believe the best financial approach is the one that helps you pursue your goals. That's why, from the start, we talk about your aspirations and encourage you to ask questions about issues that matter most to you. Worried about managing future health care expenses? College on the horizon? Considering the sale of a business or purchase of a home? Preparing to pass your wealth to future generations? With access to the investment insights of Merrill and the banking convenience of Bank of America, we will work with you to develop an approach designed to help address your financial needs.

Capabilities

Our process is designed to help deliver a customized, consistent experience to assist clients not only in wealth accumulation and preservation, but in areas that go beyond investments. Our ability to provide access to the investment insights of Merrill, trust and fiduciary services from Bank of America Private Bank, and the banking convenience and lending solutions of Bank of America offers a way to help clients manage all of the pieces of their financial lives. We view ourselves as a financial resource, helping clients with potential solutions for transferring wealth to the younger generation.

Trust and fiduciary services are provided by Bank of America Private Bank, a division of Bank of America, N.A., Member FDIC, and a wholly owned subsidiary of Bank of America Corporation (“BofA Corp.”).

Focus On Individuals, Families and Small Businesses

We believe that financial success can be achieved when you’re able to make investment-related decisions and trade-offs that can help you reach personally meaningful goals. So whether you’re planning your retirement, saving to buy a home or fund a child’s education, We start by getting to know you and how you feel about the following seven life priorities.

• Health: Managing healthcare expenses, now and in the future
• Home: Upsizing, downsizing, remodeling or buying a vacation home
• Family: Taking care of your family and other people in your life
• Leisure: Spending your free time in meaningful ways
• Giving: Volunteering, mentoring others and giving to charities
• Work: Working in retirement, selling or starting a business
• Finance: Bringing it all together and defining your financial goals

This material should be regarded as general or educational information on healthcare or Social Security considerations and is not intended to provide specific healthcare or social security advice. If you have questions regarding your particular situation, please contact your legal or tax advisor.