Taking care of your family and other people in your life
- Trust & Estate Services2
- Education Funding Strategies1
Lu Yu graduated from the University of California, Riverside with a degree in Business Administration Corporate Finance. In 2015 Lu joined the Merrill Lynch Wealth Management team as a Financial Advisor trainee where he would then graduate in 2017 from the Merrill Lynch Wealth Management trainee program. In 2018 he was promoted to Vice President, Financial Advisor. Prior to his career at Merrill, Lu had served 8 years of experience in the financial industry working for firms such as JP Morgan and Wells Fargo, assisting high net worth individuals finding financial solution and provide guidance.
Growing up Lu was inspired by his father’s profession as a commodity trader. This was where he witnessed many insights of the financial world and aspired his passion in the financial industry. Lu provides asset management to a select group of high net-worth individuals, families, and institutions in order to help them make more informed decisions to achieve growth, preservation, and wealth transfer. Lu dedicates his work with his clients as he would for his own family, aiming to build lasting and meaningful relationships based on trust and integrity by striving to provide superior client services. At the heart of Lu’s investment philosophy is the usage of goals orientated long term investment strategy that prioritize the risk management over chasing returns. During his spare time, Lu enjoys golfing, swimming, cooking, and watching The Ellen Show.
I follow the deep-seated Merrill tradition of participating in the communities we serve. This drives my interest in spending time volunteering with organizations in our community.
English & Mandarin
University of California, Riverside
Personalized advice, disciplined investing and ongoing review can make this a reality.
We offer you access to the investing insights of Merrill, as well as banking, trust and fiduciary services from Bank of America to help you pursue your goals. We will work to help you stay on track, regardless of what the markets are doing.
1Investment products are offered by Merrill Lynch, Pierce, Fenner & Smith Incorporated.
2Banking products are offered by Bank of America, N.A.
3Insurance and annuity products offered through Merrill Lynch Life Agency Inc.
We understand that both your life and the financial markets can change over time. By periodically checking in to discuss changes in your life and revisiting your financial strategy, our goal is to help you stay on track to achieve what's most important to you.
We'll meet with you periodically to review your goals and the progress you’ve made toward reaching them. We'll also discuss any adjustments needed to your financial strategy to help you stay on course.
Your life and goals change. We can help you keep track of these changes so they can be reflected in your financial strategy.
MyMerrill is your online destination for access to your financial information, secure communications, and a robust offering of tools and capabilities
Your advisor is a click away within our site or mobile apps
You can manage account security with our customizable security capabilities such as touch ID, one time passcode, and other security features
Access to your complete financial life is available with My Financial Picture, Merrill's asset aggregation tool
*Peace of mind is an aspirational state of mind that clients hope to achieve. There are no guaranteed results following completion of the Goals-Based Wealth Management process because markets can fluctuate and investments can lose value. Merrill Lynch Wealth Management Advisors work with clients to help them understand how the goals based wealth management process can help to address their concerns, financial situation and priorities.
Helping you reach your goals starts with getting to know you personally. Through understanding what matters most to you, I can help you create a financial strategy that reflects your personality. Only then can I offer an approach that is built around your life priorities and the ongoing advice you need to help you manage fluctuations in the market and changes in your life. Let’s work together to help you achieve your goals.
As Merrill Lynch Wealth Management Advisors, we will sort through the financial complexities of your life, helping you build a customized investment strategy to pursue your goals.
We put you first, every day.
Getting to know you is our primary goal.
Drawing from our experience and the best thinking of Merrill, we will build a strategy that reflects your unique needs, priorities and financial situation.
We will work to help you stay on track, regardless of what the markets are doing.