Impressive Clientele

At Luciano & Associates, we serve successful entrepreneurs and venture capitalists that have accumulated significant wealth. And while clients acknowledge that their professional achievements are considerable, these thoughtful individuals typically put their children’s education, charitable causes, and other worthy endeavors at the top of their priorities, and extravagance at the bottom.

We find it fulfilling to assist clients who want their wealth to effect positive change in the world. Clients also want their children to share those ambitions, and are raising their kids with the middle-class values many of us still have. That’s why we’re happy to provide financial education to their children – given the opportunity.

On behalf of these “quietly-wealthy” residents of Silicon Valley and beyond – who see themselves as devoted parents and are deeply involved in their children’s education, sports and other activities – we utilize our diligence and discipline to help grow, preserve, and bring meaning to clients’ wealth.

Each of us is dedicated to building a trusted and familial relationship with clients. It’s the best way we know to embrace key areas that can contribute to a client’s prosperity and confidence.

Clients Can Expect

At Luciano & Associates, we care about clients – their financial and physical health, as well as their priorities for themselves and loved ones.

And while our clientele has typically accomplished “great things” professionally, the effort they’ve put forth often comes at a price. Before meeting with us, they may have neglected critical aspects of wealth management that can bring them greater financial stability and certainty.

In fact, the health of a client’s wealth is often determined by what they haven’t done. That’s why we begin each client relationship by focusing on areas that many financial advisory groups do not. Rather than “jumping into” a client’s portfolio and offering suggestions, we examine a client’s current liabilities, past use of credit to create opportunity, trust documents, insurance coverage, and more.

As part of our planning-based approach, we want to hear what clients say (and often, don’t say) about their comfort with wealth and other issues. From there, we can formulate integrated, goals-based strategies that can help clients achieve near-term milestones and long-term satisfaction.

When it comes to managing clients’ investments, we favor private and public equity, as well as alternative investments – thereby exposing clients to non-correlated assets and reduced risk. We also provide clients with access to Bank of America, N.A. for residential, commercial and securities-based lending. And to complement our own acumen and attention, we often coordinate with clients’ CPAs and attorneys – to align efforts for tax minimization and estate planning strategies.

We enjoy helping clients “put wealth to work” – allowing good people to do good things.

*Some or all alternative investment programs may not be in the best interest of certain investors. No assurance can be given that any alternative investment’s investment objectives will be achieved.

*Merrill Life Agency's California License Number 0522776  

What We Believe

Clients deserve that their wealth supports what they deem most important and worthy of their hard work. It may be a rewarding lifestyle, their next venture, a child’s education, a lasting legacy, a worthwhile cause, or something entirely different.

At Luciano & Associates, we are able to serve each client’s best interests, by delivering:

• Fact-based strategies. We don’t assume anything about clients. We ask questions, listen closely and strive to provide advice and guidance that’s responsive and responsible. In addition to our experience, we listen to the award-winning analysts of Merrill and thought leaders around the world. Blending our “knowledge of you” with internal and external insights is a potent formula for addressing each client’s ambitions.

• The power of synergy. Because the whole is greater than the sum of its parts, we coordinate internally with specialists throughout our firm and externally with clients’ other trusted advisors – including their CPAs and attorneys. Acting collaboratively and proactively is a hallmark of our “get it done right” philosophy.

• Updates, insights, and the form of those communications tailored to each client’s needs. Many clients don’t want to get “into the weeds” of their investments. Others are quite interested in their holdings and our thinking behind a recommendation. It’s incumbent on us to deliver information how, when and where each client prefers.

It feels good to serve clients whose personal values weigh heavily on their meaning of wealth. We believe that we are as motivated as the people we serve.

*Any information presented in connection with BofA Global Research is general in nature and is not intended to provide personal investment advice. The information does not take into account the specific investment objectives, financial situation and particular needs of any specific person who may receive it. Investors should understand that statements regarding future prospects may not be realized. BofA Global Research is research produced by BofA Securities, Inc. (“BofAS”) and/or one or more of its affiliates. BofAS is a registered broker-dealer, Member SIPC, and wholly owned subsidiary of Bank of America Corporation. BofA Global Research does and seeks to do business with companies covered in its research reports. As a result, investors should be aware that the firm may have a conflict of interest that could affect the objectivity of this report. Investors should consider this report as only a single factor in making their investment decision.


*Institutional Investor magazine announced BofA Global Research as one of the Top Global Research Firms in 2022 based on surveys held throughout the year. The magazine creates rankings of the top research analysts in a wide variety of specializations, drawn from the choices of portfolio managers and other investment professionals at more than 1,000 firms. BofA Global Research is research produced by BofA Securities, Inc (“BofAS”) and/or one or more of its affiliates. BofAS is a registered broker-dealer, Member SIPC, and wholly owned subsidiary of Bank of America Corporation. Learn more about the methodology at Institutional Investor. Rankings and recognition from Institutional Investor are no guarantee of future investment success and do not ensure that a current or prospective client will experience a higher level of performance results and such rankings should not be construed as an endorsement.