Merrill Lynch

Bachman, Herron & Associates

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Merrill Lynch
Wealth Management

At Bachman, Herron & Associates, we strive to deliver the ultimate financial services experience to our clients.  We cultivate deep, multigenerational relationships by seeking to provide exceptional service, customized advice, and a disciplined approach to investing.

Insight and Wisdom

You deserve a customized wealth management strategy that is powered by a broadly diversified investment portfolio. At Bachman, Herron & Associates, we are committed to building open relationships that determine, in large part, how successful we can be in meeting your service expectations and helping you chart an individualized investment approach.

We believe the combined experience of our cohesive team is a significant advantage for you. As a client, you will receive personalized attention through a lead advisor relationship with one of us. But you will have the resources of our entire team, including four experienced financial advisors, focused on your accounts and strategies.



We begin every relationship with a conversation, helping you identify and prioritize which goals matter most to you. Whether it's transferring wealth to the next generation, customizing your financial approach to help you pursue your passions, or providing advice and guidance to help you stay informed, we start by listening to learn more about you and your family.

Drawing upon research in the field of behavioral finance, Merrill developed the Investment Personality Assessment to help us get to know you better as an investor and help you refine your investing preferences. Together, we can help customize your investment approach. Using an understanding of your priorities and investment personality as a foundation, we help you access the full breadth of resources from Bank of America’s banking products and services and Merrill’s investment insights to address all aspects of your financial life.


Your approach to investing

Drawing upon research in the field of behavioral finance, Merrill developed the Investment Personality Assessment to help us get to know you better as an investor and potentially help you refine your own investing preferences. By gaining a deeper understanding of how you think and feel about investing through this assessment, we can customize the financial approach we develop together to help you pursue what matters most to you. Our Investment Personality Assessment is one of the ways to help us get to know you - to understand your goals and priorities. These questions will help us provide you with additional insights and resources.


A Process Focused on You

A wealth management strategy that addresses what is unique about you and your family is a key to building and sustaining wealth.

Wealth management is a methodical process that is carried out over months and years. It is dynamic and flexible so that your strategy — and your investment portfolio — can be adjusted to the changes that will inevitably occur in your life. We take a holistic approach that addresses your financial situation today and your financial life ahead.

We use the five-step Merrill Lynch wealth management process to help you set realistic goals, prioritize your objectives and develop strategies to pursue them.

Assess Situation.

We'll begin by gaining an understanding of you, your family and the context of your business and professional life, working with your demographic and financial information.

Articulate Needs and Goals.
We'll help identify concerns and define goals, keeping in mind time horizon, liquidity needs and risk tolerance.

Define and Refine Approach.
We'll help you determine what it will take to fund your goals and run 'what-if' scenarios, if necessary, to help refine them.

Implement Goals-Based Strategies.
We'll work with you to select the right mix of products for your situation to help pursue your goals.

Review Progress to Goals.
We'll meet with you to track progress, discuss life changes, and update your investment strategy as needed.

Your approach to investing
Drawing upon research in the field of behavioral finance, Merrill Lynch Wealth Management developed the Investment Personality Assessment to help us get to know you better as an investor and to potentially help you refine your own investing preferences. By gaining a deeper understanding of how you think and feel about investing, we can help determine a financial strategy that supports what matters most to you. Our Investment Personality Assessment questions will give you a sense of the full assessment and help us provide you with additional insights and resources.

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Building Your Investment Portfolio

Your investment portfolio, in terms of structure, allocations and projected risk, flows from your wealth management strategy and your own characteristics as an investor.

Our investment philosophy: We have a conservative bias in our investment approach. We see ourselves as preservers of wealth, rather than as high-risk, high-return managers. We believe that if we can help you manage downside risk and strive to minimize losses over time, the long-term returns from your portfolio could be more consistent.

Asset allocation. We strongly believe that, over significant time periods, asset allocation is the most important determinant of investment returns. We work with you to create a strategy to put your investment capital into a mix of global asset classes that reflect your risk tolerance, long-term financial goals, need for income and liquidity, time horizon and tax situation.

Risk. We feel that it's important to educate you about the many dimensions of investment risk. We will thoroughly assess your risk tolerance and experience as an investor and then recommend an asset allocation strategy that aligns with your profile.

Diversification. We recognize the value of diversification, within and among asset classes, to help mitigate short-term risk and smooth out the return pattern of your portfolio over the longer term.


Extensive Services for Diverse Client Needs

The clients we work with are diverse in profession and in scope. We work with couples, families and accomplished women and men, including attorneys, medical professionals, corporate executives, entrepreneurs and business owners.

Over the years, and in response to the changing needs of clients, we have expanded the services and products that we can offer access to include:

  • Asset and liability management through Bank of America
  • Trust, philanthropic and charitable giving strategies through Bank of America
  • Wealth accumulation and asset preservation strategies
  • Portfolio management and oversight
  • Working with your outside advisors on Estate planning services, emphasizing tax minimization strategies
  • Wealth transfers and gifting strategies
  • Concentrated stock strategies
  • Detailed performance reporting and diagnostics
  • Retirement income and cash flow planning strategies
  • Qualified retirement plans for businesses and non-qualified deferred compensation plans
  • College savings plans
  • Insurance (life, long-term care, liability and disability)

*Merrill Life Agency's California License Number 0522776 

Get To Know Us

Supported by the global resources of Merrill, our team is comprised of talented and experienced individuals committed to building strong client relationships based on trust and personalized service.

Additional Resources

The following specialists do not make securities recommendations. Please contact your Merrill Lynch Wealth Management Advisor if you have questions about how a specialist might be able to assist you.

Robert V Clark

Wealth Management Lending Officer

Bank of America, N.A.

NMLS #440892

Staying on Track

We understand that both your life and the financial markets can change over time. By checking in to discuss changes in your life and revisiting your financial approach, our goal is to help you stay on track to achieve what's most important to you.

Reviews to help you
stay on track

We’ll meet with you to review your goals and the progress you’ve made toward reaching them. We’ll also discuss any adjustments needed to your financial approach to help you stay on course.

    Changes in your life
    and to your goals

    Your life and goals change. As these changes occur, we can update your approach to reflect them.


    MyMerrill is your online destination for access to your financial information, secure communications, and a robust offering of tools and capabilities.

    Your advisor is a click away within our site or mobile apps

    You can manage account security with our customizable security capabilities such as touch ID, one time passcode, and other security features

    Access to your complete financial life is available with My Financial Picture, Merrill’s asset aggregation tool

      Let’s Have a Conversation

      Helping you reach your goals starts with getting to know you personally. Through understanding what matters most to you, together we can help you create a financial approach that reflects your personality. Only then can we offer an approach that is built around your life priorities and the advice you need to help you address fluctuations in the market and changes in your life. Let’s work together to help you achieve your goals.

      Why Merrill?

      As Merrill Lynch Wealth Management Advisors, we will sort through the financial complexities of your life, helping you build a customized investment approach to address your needs and pursue your goals.


      We put you first, every day.
      Learn more about the dedicated one-on-one relationship you can have with a Merrill Lynch Wealth Management Advisor.

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      Transcript of Video 

      No question too big or moment too small
      For every question you have, every decision you make and every answer you need, we are with you to listen and help guide you along the many paths your life can take. Watch this video to see some questions we can address together.

      The Power of the Right AdvisorTM
      Working with a dedicated Merrill advisor means you get personalized investment strategies from Merrill plus access to comprehensive financial solutions only Bank of America can deliver.

      Personalized advice from a dedicated financial advisor.

      We get to know you and your family, your financial situation and what matters most to you.

      A comprehensive approach, built around your life’s priorities.

      Drawing from our experience and the best thinking of Merrill, together we will design an approach that reflects your unique needs, priorities and financial situation.

      Adjusting your investment approach as your life and the markets change.

      We will work to help you stay on track, regardless of what the markets are doing.