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The Rubin Group

Merrill Lynch

The Rubin Group

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Merrill Lynch
Wealth Management

Professional | Dedicated | Sincere

The Rubin Group

The Experience and Dedication to Help Enrich Your Financial Life

Every client has a vision of their future. Where they want to be. What they want to be doing. We want you to think big—and we strive to help you pursue the financial flexibility to do the things that are important to you. Through dedication, hard work, and insightful advice and guidance, we can help pave the way with clear, customized strategies that align with your income requirements, risk tolerance, liquidity needs, time horizon and your wishes to provide for the next generation.

Since 1991, we have helped clients focus on their objectives and address them using wealth management strategies intended to balance near-term requirements and longer-term goals. By taking the time to fully understand who you are and what matters most to you, we can create the customized strategies you need, bringing the various aspects of your financial life together.

*Barron's magazine, Mar. 7, 2016; Feb. 23, 2015 and Feb. 24, 2014, Top 1,200 Advisors list. Also, Barron’s magazine, Feb. 18, 2013; Feb. 20, 2012; Feb. 21, 2011; Feb. 22, 2010; Feb. 09, 2009 Top 1,000 Advisors list.  Advisors considered for the "America's Top 1,200 Advisors: State-by-State" ranking have a minimum of seven years financial services experience and have been employed at their current firm for at least one year. Quantitative and qualitative measures used to determine the Advisor rankings include: client assets, return on assets, client satisfaction/retention, compliance records, and community involvement, among others. Barron's does not receive compensation from Advisors, participating firms and their affiliates, or the media in exchange for rankings. Barron's is a trademark of Dow Jones & Company, Inc. All rights reserved. Years prior to 2014, this Barron's list consisted of 1,000 advisors.  The ranking or ratings shown here may not be representative of all client experiences because they reflect an average or sampling of the client experiences. These rankings or ratings are not indicative of any future performance or investment outcome.

To Us, It's the Relationship that Matters

While there are certainly similarities among the individuals we choose to work with, there are of course many more differences. We acknowledge those differences and use them as a foundation upon which to build a relationship with you that can help define and strengthen your wealth management strategies.

The development of a customized investment strategy must take into account the various aspects of your financial life—your goals, financial objectives, and the issues and people that are important to you. We spend considerable time and effort developing robust strategies designed to endure market fluctuations, while still addressing your performance expectations and risk tolerance. Our in-depth understanding of you allows us to build a strong relationship with you, which we believe is an important foundation for the advice and guidance we offer.

As your dedicated team of Merrill advisors, we work steadily to foster a strong, evolving relationship with you. Our disciplined and structured, process-driven approach is designed to help you preserve your wealth now and in the future.

A Wealth Management Process Designed to Strengthen Your Financial Life

We can also help you with important strategic milestones such as:

  • Identifying, prioritizing and balancing your financial goals
  • Regularly determining and defining the financial risks you face
  • Delivering investment strategies designed to uncover more opportunities while helping to manage potential investment risks across asset classes
  • Formally reviewing your progress and measuring your results against your objectives
  • Making appropriate modifications in response to market shifts or changes in your circumstances
Our simple, yet direct process—establish objectives, set strategy, implement strategies and review progress—is designed to give you the freedom to explore your objectives and make informed decisions about how to address them.

Clarity, Customization and Global Resources Help Define Your Strategy

As economic and financial market conditions change, so may your own financial situation. By blending strategies, we continually refine the wealth management approach that works best for you. We frequently turn to BofA Global Research, which identifies and evaluates fresh investment opportunities that can affect many aspects of your 
financial life.

In addition, we rely on the insight provided by the Investment Management & Guidance Group, whose rigorous due diligence of third-party money managers from around the world helps ensure that they meet Merrill's stringent standards. Once we have their recommendations, we track investment managers' performance to see that they align with your objectives, time frame, liquidity needs and risk tolerance.

One of the ways we can customize your wealth management strategy is by examining your goals and financial objectives from a variety of different perspectives. These include:

  • Balance sheet review (net worth analysis)
  • Access to credit and lending solutions through Bank of America, N.A.
  • Estate planning services
  • Tax-minimization strategies
  • Correlation analysis and other risk minimizing efforts (standard deviation, alpha)
  • Tracking progress by means of a sophisticated process of periodic portfolio reviews
*Any information presented in connection with BofA Global Research is general in nature and is not intended to provide personal investment advice. The information does not take into account the specific investment objectives, financial situation and particular needs of any specific person who may receive it. Investors should understand that statements regarding future prospects may not be realized. BofA Global Research is research produced by BofA Securities, Inc. (“BofAS”) and/or one or more of its affiliates. BofAS is a registered broker-dealer, Member SIPC, and wholly owned subsidiary of Bank of America Corporation. BofA Global Research does and seeks to do business with companies covered in its research reports. As a result, investors should be aware that the firm may have a conflict of interest that could affect the objectivity of this report. Investors should consider this report as only a single factor in making their investment decision.

  • We believe clients don't care how much we know until they know how much we care.Barry E. Rubin | Managing Director | Wealth Management Advisor | Portfolio Manager

Meet the Team

Supported by the global resources of Merrill, our team is comprised of talented and experienced individuals committed to building strong client relationships based on trust and personalized service.

Your Financial Approach

We offer you access to the investing insights of Merrill, trust and fiduciary services from Bank of America Private Bank, and the banking convenience of Bank of America to help you pursue your goals. We will work to help you stay on track, regardless of what the markets are doing.

Taking care of your family and other people in your life
  • Trust & Estate Planning Services4
  • Education Funding1
  • Insurance3
Planning for healthcare expenses now and in the future
  • Long-term Care Insurance3
  • Health Savings Account2
  • Disability Insurance3
Upsizing, downsizing, remodeling or buying a vacation home
  • Home Loans2
  • Home Equity Lines of Credit2
  • Securities-Based Lending2
  • Credit Cards2
Working in retirement, selling or starting a business
  • Bank of America Business Banking2
  • Exchange Funds1
  • Concentrated Stock Management1
  • Succession Planning1
Spending your free time in meaningful ways
  • Credit Cards2
  • Securities-Based Lending2
  • Structured Lending2
Volunteering, mentoring others and giving to charities
  • Donor-Advised Funds4
  • Private Foundations4
  • Charitable Trusts4
Using your finances to bring it all together
  • Merrill Investment Accounts1
  • Investment Advisory Accounts1
  • Alternative Investments1
  • Exchange-Traded Funds1
  • Mutual Funds1
  • Closed-end Funds1
  • Fixed Income Products1
  • Options1
  • Annuities3
  • Impact Portfolios1
  • Market-Linked Investments1
  • Securities-Based Lending2
  • Margin1
  • Home Loans2
  • Bank of America Checking and Savings Accounts2
  • Credit Cards2
  • Online Account Access1,2

1 Investment products are offered by Merrill Lynch, Pierce, Fenner & Smith Incorporated.
2 Banking, mortgage and home equity products offered by Bank of America, N.A.
3 Insurance and annuity products offered through Merrill Lynch Life Agency Inc.
4 Trust and fiduciary services are provided by Bank of America Private Bank.

Staying on Track

We understand that both your life and the financial markets can change over time. By periodically checking in to discuss changes in your life and revisiting your financial approach, our goal is to help you stay on track to achieve what's most important to you.

Periodic reviews to help you
stay on track

We’ll meet with you to review your goals and the progress you’ve made toward reaching them. We’ll also discuss any adjustments needed to your financial approach to help you stay on course.

    Monitoring changes in your life
    and to your goals

    Your life and goals change. As these changes occur, we can update your approach to reflect them.

    Wealth Management Your Way

    MyMerrill is your online destination for access to your financial information, secure communications, and a robust offering of tools and capabilities.

    Your advisor is a click away within our site or mobile apps

    You can manage account security with our customizable security capabilities such as touch ID, one time passcode, and other security features

    Access to your complete financial life is available with My Financial Picture, Merrill’s asset aggregation tool

      Let’s Have a Conversation

      Helping you reach your goals starts with getting to know you personally. Through understanding what matters most to you, together we can help you create a financial approach that reflects your personality. Only then can we offer an approach that is built around your life priorities and the advice you need to help you address fluctuations in the market and changes in your life. Let’s work together to help you achieve your goals.

      Why Merrill?

      As Merrill Lynch Wealth Management Advisors, we will sort through the financial complexities of your life, helping you build a customized investment approach to address your needs and pursue your goals.


      We put you first, every day.
      Learn more about the dedicated one-on-one relationship you can have with a Merrill Lynch Wealth Management Advisor.

      Personalized advice from a dedicated financial advisor.

      We get to know you and your family, your financial situation and what matters most to you.

      A comprehensive approach, built around your life’s priorities.

      Drawing from our experience and the best thinking of Merrill, together we will design an approach that reflects your unique needs, priorities and financial situation.

      Adjusting your investment approach as your life and the markets change.

      We will work to help you stay on track, regardless of what the markets are doing.