Now’s the time to have the bull at your back, with Merrill.

Now’s the time to have the bull at your back, with Merrill.

Merrill believes the future is bullish, even in the most unpredictable of markets. To see you through uncertainty and help you to find opportunities, we invite you to check out the latest investment insights from our Chief Investment Office.

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George L. Salguero
Wealth Management

How Can I Help You?

You deserve advice and guidance that’s grounded in knowledge
and experience. As a financial advisor, I have worked with some of the highest quality firms in the securities industry since 1974.I draw on those decades as I help individuals and families manage their wealth. Over the course of my career, I have used my deep understanding of the markets to help clients throughout numerous economic and market cycles. Candor and open client dialog are the foundation of my work.

Clients can look to me for strategies in key areas of wealth management, including retirement income planning, estate planning services, insurance and annuity reviews and education funding strategies. Through Bank of America, N.A., I can offer access to credit and lending services. I focus on growth and wealth preservation for clients as well as asset preservation, using fixed-income investments including municipal bonds, treasuries and corporate bonds. Generally, I use conservative strategies to help pursue clients’ financial needs, many of whom are either in retirement or close to that phase in their life. My service is supported by the investment insights of Merrill and the banking convenience of Bank of America, N.A.

My listening to you and understanding what is important in your life are crucial to your success, and mine. Armed with your financial goals and details, I can then customize a wealth management strategy designed specifically for your objectives, risk tolerance, time horizon and liquidity needs. It is through this thoughtful level of communication that I am able to understand what your needs are today and where you want to be tomorrow.

Committed to Simplifying Your Financial Life

My consultative process begins with an in-depth discussion of your current finances and future objectives. I’ll address issues you may have overlooked that can have a significant impact on your ability to retire as you planned. If you’re near or in retirement, I can help you reorganize your wealth to generate income. If retirement is still several years away, we can discuss other financial strategies to address your specific needs. Finally, I can adjust your strategy to accommodate changing conditions and income demands that may arise during retirement. When needed, I can work with your accountants and attorneys as we work toward pursuing the future you deserve.

My job is to help guide you through the sometimes complex world of wealth management. I will help you clarify your objectives, understand your financial choices and define a strategy appropriate for your current needs and your future plans. I want you to enjoy the wealth that you currently have and to find paths that allow for continued asset growth. With prudent advice and guidance and personalized client service, I am committed to helping you stay focused and on track so that you can make the most of life today and look forward to what lies ahead.

Over the course of my career, I have used my deep understanding of the markets to help clients throughout numerous economic and market cycles. Candor and open client dialog are the foundation of my work.

George L. Salguero
Senior Vice President
Senior Financial Advisor

George joined Merrill Lynch Wealth Management in 2014, bringing with him the knowledge and experience he acquired since launching his financial services career in 1974 with Southeast Banking Corporation, now Wells Fargo, in Miami, Florida. Throughout his career, George has thrived on helping to guide clients on the path to their financial future. He enjoys the personal relationships he builds with these business owners, individuals and families. George finds the most rewarding part of his job is helping them focus on a goal and working with them through the years to pursue it.

A veteran in the industry, George has served in leadership positions for various major financial firms and industry groups. From 1993 to 1998 he served on the board of governors of the Florida Securities Dealers Association. During that time George was a sponsor for the Stock Market Games, which is the Foundation for Investor Education’s program that simulates real-world investing for school children. George holds the FINRA Series 7, 63, and 65 registrations as well as the Life, Health & Variable Annuity Insurance licenses in California, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Massachusetts, Michigan, Nevada, New Jersey, New York, Ohio, Oregon, Pennsylvania, Texas, Virginia and Wisconsin.

When not working, George likes spending time with his wife, Mona, three children and two dachshunds. He also enjoys hiking and traveling, as well as photography. George is an accomplished portrait photographer. George makes his home in Fort Lauderdale, along with his wife, Mona.


    Florida Atlantic University

Where do we begin? It starts with you.

At Merrill Lynch Wealth Management, your financial advisor focuses on the things you care about most- family, goals and priorities - even as they change over the years.

Understanding Your Life


I begin every relationship with a conversation, helping you identify and prioritize which goals matter most to you. Whether it's transferring wealth to the next generation, customizing your financial approach to help you pursue your passions, or providing advice and guidance to help you stay informed, I start by listening to learn more about you and your family.

Drawing upon research in the field of behavioral finance, Merrill developed the Investment Personality Assessment to help me get to know you better as an investor and help you refine your investing preferences. Together, I can help customize your investment approach. Using an understanding of your priorities and investment personality as a foundation, I help you access the full breadth of resources from Bank of America’s banking products and services and Merrill’s investment insights to address all aspects of your financial life.


My process is designed to help deliver a customized, consistent experience to assist clients not only in wealth accumulation and preservation, but in areas that go beyond investments. My ability to provide access to the investment insights of Merrill, trust and fiduciary services from Bank of America Private Bank, and the banking convenience and lending solutions of Bank of America offers a way to help clients manage all of the pieces of their financial lives. I view myself as a financial resource, helping clients with potential solutions for transferring wealth to the younger generation.

Trust and fiduciary services are provided by Bank of America Private Bank, a division of Bank of America, N.A., Member FDIC, and a wholly owned subsidiary of Bank of America Corporation (“BofA Corp.”).

Focus On Individuals, Families and Small Businesses

I believe that financial success can be achieved when you’re able to make investment-related decisions and trade-offs that can help you reach personally meaningful goals. So whether you’re planning your retirement, saving to buy a home or fund a child’s education, I start by getting to know you and how you feel about the following seven life priorities.

  • Health: Managing healthcare expenses, now and in the future
  • Home: Upsizing, downsizing, remodeling or buying a vacation home
  • Family: Taking care of your family and other people in your life
  • Leisure: Spending your free time in meaningful ways
  • Giving: Volunteering, mentoring others and giving to charities
  • Work: Working in retirement, selling or starting a business
  • Finance: Bringing it all together and defining your financial goals

This material should be regarded as general or educational information on healthcare or Social Security considerations and is not intended to provide specific healthcare or social security advice. If you have questions regarding your particular situation, please contact your legal or tax advisor.

Your approach to investing

Drawing upon research in the field of behavioral finance, Merrill developed the Investment Personality Assessment to help us get to know you better as an investor and potentially help you refine your own investing preferences. By gaining a deeper understanding of how you think and feel about investing through this assessment, we can customize the financial approach we develop together to help you pursue what matters most to you. Our Investment Personality Assessment is one of the ways to help us get to know you - to understand your goals and priorities. These questions will help us provide you with additional insights and resources.

Understanding your goals and priorities

Your life and goals change. We have tools to help you keep track of these changes so they can be reflected in your financial approach.


I believe the best financial approach is the one that helps you pursue your goals. That's why, from the start, we talk about your aspirations and encourage you to ask questions about issues that matter most to you. Worried about managing future health care expenses? College on the horizon? Considering the sale of a business or purchase of a home? Preparing to pass your wealth to future generations? With access to the investment insights of Merrill and the banking convenience of Bank of America, I will work with you to develop an approach designed to help address your financial needs.


Among the reasons I chose to become a Merrill Lynch Wealth Management Advisor is because of my passion for helping to educate my clients about investing. As a financial advisor, one of the most valuable things I can do for clients is to help them understand the markets, our goals-based wealth management approach, and to help them understand their life priorities and the impact this can have on their individual wealth management approach. My advice and approach are guided by an interest in your life’s goals and priorities.

Staying on Track

We understand that both your life and the financial markets can change over time. By checking in to discuss changes in your life and revisiting your financial approach, our goal is to help you stay on track to achieve what's most important to you.

Reviews to help you
stay on track

We’ll meet with you to review your goals and the progress you’ve made toward reaching them. We’ll also discuss any adjustments needed to your financial approach to help you stay on course.

    Changes in your life
    and to your goals

    Your life and goals change. As these changes occur, we can update your approach to reflect them.


    MyMerrill is your online destination for access to your financial information, secure communications, and a robust offering of tools and capabilities.

    Your advisor is a click away within our site or mobile apps

    You can manage account security with our customizable security capabilities such as touch ID, one time passcode, and other security features

    Access to your complete financial life is available with My Financial Picture, Merrill’s asset aggregation tool

      Let’s Have a Conversation

      Helping you reach your goals starts with getting to know you personally. Through understanding what matters most to you, together I can help you create a financial approach that reflects your personality. Only then can I offer an approach that is built around your life priorities and the advice you need to help you address fluctuations in the market and changes in your life. Let’s work together to help you achieve your goals.

      Why Merrill?

      As Merrill Lynch Wealth Management Advisors, we will sort through the financial complexities of your life, helping you build a customized investment approach to address your needs and pursue your goals.


      We put you first, every day.
      Learn more about the dedicated one-on-one relationship you can have with a Merrill Lynch Wealth Management Advisor.

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      Transcript of Video 

      No question too big or moment too small

      For every question you have, every decision you make and every answer you need, we are with you to listen and help guide you along the many paths your life can take. Watch this video to see some questions we can address together.

      Personalized advice from a dedicated financial advisor.

      We get to know you and your family, your financial situation and what matters most to you.

      A comprehensive approach, built around your life’s priorities.

      Drawing from our experience and the best thinking of Merrill, together we will design an approach that reflects your unique needs, priorities and financial situation.

      Adjusting your investment approach as your life and the markets change.

      We will work to help you stay on track, regardless of what the markets are doing.