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Ethan S Grossman

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Ethan began in wealth management in 2010 after 5 years in Corporate Banking so that he could help clients avoid some of the mistakes he saw in his own family.  He finds meaning in guiding clients on all aspects of their financial life from investing to family dynamics and guiding clients down their path to success.  As a Chartered Financial Analyst (CFA®) charterholder, Ethan’s approach to investing in grounded on industry leading research and he prides himself on being a life-long learner. 

Outside the office Ethan is the proud father of his son, Evan, husband to his wife Leah and best friend of his dog Louie.  Active in the community he is Co-Chair of AIPAC’s Miami Club, a National Council Member for AIPAC, active the in American Enterprise Institute, and a former Committee Member at Temple Beth Sholom.  Ethan grew up in Miami Beach and attended Miami Beach Sr. High and earned his Bachelor’s Degree in Entrepreneurship and Small Business Management from Florida State University.  He is a holder of the prestigious Chartered Financial Analyst (CFA®) designation.

*Institutional Investor magazine announced BofA Global Research as one of the Top Global Research Firms in 2020 based on surveys held throughout the year. The magazine creates rankings of the top research analysts in a wide variety of specializations, drawn from the choices of portfolio managers and other investment professionals at more than 1,000 firms. BofA Global Research is research produced by BofA Securities, Inc (“BofAS”) and/or one or more of its affiliates. BofAS is a registered broker-dealer, Member SIPC, and wholly owned subsidiary of Bank of America Corporation. For more information about this award, go to .  Rankings and recognition from Institutional Investor are no guarantee of future investment success and do not ensure that a current or prospective client will experience a higher level of performance results and such rankings should not be construed as an endorsement.




    Florida State University

Where do we begin? It starts with you.

At Merrill Lynch Wealth Management, your financial advisor focuses on the things you care about most- family, goals and priorities - even as they change over the years.

Understanding Your Life

Knowing You To Better Guide You

Our team is a dynamic group of forward thinking professionals.  Our complementary skills match the diverse needs and backgrounds of clients looking for both financial guidance and a full-service banking experience.  By running our team as a boutique within a larger institution we’re able to offer uncompromised service with a personal experience.

Our philosophy centers on knowing our clients and paying attention to the details that matter – understanding “why” they are investing.  We take joy in watching clients fulfill their dreams and take pleasure in guiding clients on how to preserve and grow their wealth.

With both domestic and international experience our credentialed team focuses on providing custom strategies free from proprietary products.  We guide clients using data driven analysis coupled with behavioral finance to blend the “art and science” of investment management.  This disciplined approach provides a framework to guide clients of each generation of a family with different levels of experience.

*Banking products and services provided by Bank of America, N.A.

My Approach

We approach each client and family member on an individual basis as their own unique circumstance.  The trust clients hand to us is a responsibility we take seriously – it is our job to understand their situation and guide them to a strategy that fits their needs, personality, and family structure.

Providing a boutique experience means we remain directly connected with clients through in-person meetings, regular communications, and the latest technology.  Each client has a key contact on our team to be their first call as well as the support of each of our teammates to advise on their needs.

My Capabilities & Services

Ethan Grossman's skills, ethics, and educational background are directly influenced by the Chartered Financial Analyst (CFA®) program which helps shape the disciplined process he follows with clients.  

This process centers on three key areas: Planning, Investment, and Lending:


I believe a detailed wealth management plan helps clients see the big picture and focus on long and short-term goals rather than market fluctuations. I utilize sophisticated technology to simplify client’s plans to one page - called a Wealth Outlook.  For clients with a specific lifestyle goal this tool helps to bring confidence to their ability to achieve their dreams.


Ethan recognizes asset allocation and diversification are the most important determinants of investment performance.  He then overlays dynamic strategies that are adapted to client’s evolving goals and changing market conditions – periodically checking in with clients to help ensure their goals and allocation are in sync. All of this is done with the end goal of preserving and growing the wealth of clients over time. 


I offer a customized approach to meet the unique financial needs of wealthy clients. Using a broad array of assets as collateral, including liquid and non-traditional assets, loans can be personalized to each client's specific goals and objectives.  Whether it be to purchase a business or commercial real estate properties, a yacht, airplane, artwork, or multi-million dollar home or simply bridge cash flow needs; we have customized lending solutions to meet the circumstance.

Your Financial Approach

We offer you access to the investing insights of Merrill, trust and fiduciary services from Bank of America Private Bank, and the banking convenience of Bank of America to help you pursue your goals. We will work to help you stay on track, regardless of what the markets are doing.

Planning for healthcare expenses now and in the future
  • Long-term Care Insurance3
  • Health Savings Account2
  • Disability Insurance3
Upsizing, downsizing, remodeling or buying a vacation home
  • Home Loans2
  • Home Equity Lines of Credit2
  • Securities-Based Lending2
  • Credit Cards2
Working in retirement, selling or starting a business
  • Bank of America Business Banking2
  • Exchange Funds1
  • Concentrated Stock Management1
  • Succession Planning1
Spending your free time in meaningful ways
  • Credit Cards2
  • Securities-Based Lending2
  • Structured Lending2
Volunteering, mentoring others and giving to charities
  • Donor-Advised Funds4
  • Private Foundations4
  • Charitable Trusts4
Using your finances to bring it all together
  • Merrill Investment Accounts1
  • Investment Advisory Accounts1
  • Alternative Investments1
  • Exchange-Traded Funds1
  • Mutual Funds1
  • Closed-end Funds1
  • Fixed Income Products1
  • Options1
  • Annuities3
  • Impact Portfolios1
  • Market-Linked Investments1
  • Securities-Based Lending2
  • Margin1
  • Home Loans2
  • Bank of America Checking and Savings Accounts2
  • Credit Cards2
  • Online Account Access1,2
Taking care of your family and other people in your life
  • Trust & Estate Planning Services4
  • Education Funding1
  • Insurance3

1 Investment products are offered by Merrill Lynch, Pierce, Fenner & Smith Incorporated.
2 Banking, mortgage and home equity products offered by Bank of America, N.A.
3 Insurance and annuity products offered through Merrill Lynch Life Agency Inc.
4 Trust and fiduciary services are provided by Bank of America Private Bank.

Staying on Track

We understand that both your life and the financial markets can change over time. By checking in to discuss changes in your life and revisiting your financial approach, our goal is to help you stay on track to achieve what's most important to you.

Reviews to help you
stay on track

We’ll meet with you to review your goals and the progress you’ve made toward reaching them. We’ll also discuss any adjustments needed to your financial approach to help you stay on course.

    Changes in your life
    and to your goals

    Your life and goals change. As these changes occur, we can update your approach to reflect them.


    MyMerrill is your online destination for access to your financial information, secure communications, and a robust offering of tools and capabilities.

    Your advisor is a click away within our site or mobile apps

    You can manage account security with our customizable security capabilities such as touch ID, one time passcode, and other security features

    Access to your complete financial life is available with My Financial Picture, Merrill’s asset aggregation tool

      Let’s Have a Conversation

      Helping you reach your goals starts with getting to know you personally. Through understanding what matters most to you, together I can help you create a financial approach that reflects your personality. Only then can I offer an approach that is built around your life priorities and the advice you need to help you address fluctuations in the market and changes in your life. Let’s work together to help you achieve your goals.

      Why Merrill?

      As Merrill Lynch Wealth Management Advisors, we will sort through the financial complexities of your life, helping you build a customized investment approach to address your needs and pursue your goals.


      We put you first, every day.
      Learn more about the dedicated one-on-one relationship you can have with a Merrill Lynch Wealth Management Advisor.

      Adjusting your investment approach as your life and the markets change.

      We will work to help you stay on track, regardless of what the markets are doing.

      Personalized advice from a dedicated financial advisor.

      We get to know you and your family, your financial situation and what matters most to you.

      A comprehensive approach, built around your life’s priorities.

      Drawing from our experience and the best thinking of Merrill, together we will design an approach that reflects your unique needs, priorities and financial situation.