Rupert & Associates


Meet Our Group

Supported by the global resources of Merrill, our group is comprised of talented and experienced individuals committed to building strong client relationships based on trust and personalized service.

Where do we begin? It starts with you.

At Merrill Lynch Wealth Management, your financial advisor focuses on the things you care about most- family, goals and priorities - even as they change over the years.

Understanding Your Life


At Rupert & Associates, we have a proud tradition of assisting clients whose hard work and strong values have brought them wealth and wisdom.

To serve our clients’ best interests in ways that many never expected, we work with a select group of individuals and families. This allows us to devote more attention to each client and create a proactive dynamic. By delivering timely intelligence and insight, we provide clients with thoughtful perspectives that help them anticipate and react to financial circumstances.

In addition to successful business owners facing a multitude of financial challenges, we serve attorneys, physicians, accountants, professors and administrators. We also assist retired, divorced and widowed individuals, as well as generations of extended families in Tallahassee, the surrounding area and more than 15 states. 

With decades of rich experience, we recognize the significance of placing ongoing emphasis on planning. Doing so allows us to help clients achieve what dollars and cents alone cannot – the deep, emotional fulfillment of having wealth and feeling comfortable in its enduring benefits. Achieving these fundamental pillars of “financial wellness” is critical to our highly personal approach. 

Rather than view clients only as investors, we focus on who they are – their proudest achievements, most heartfelt goals, and greatest fears.

The referrals we receive tell us we’re proficient in assisting a wide range of clients – from those with financial needs that are rather straightforward, to others whose complex financial lives demand sophisticated wealth management strategies and tactics. As a high caliber team with distinct professional credentials, we welcome the opportunity to address the needs and nuances of ambitious people like you.


At Rupert & Associates, we do not define clients by the value of their assets – but instead, by their priorities, aspirations and personalities.

Our clients span a wide range of life stages, experiences and the wealth continuum. Many are entering their peak earning years or nearing a well-deserved retirement. A growing number have traded their seat in an office for one on a golf cart, while others are pursuing their passions for adventure or philanthropy in their retirement years.

To fully appreciate how we can help each client, we listen to what they say (and often do not say). The fact is, we do much more listening than talking. To provoke meaningful conversation, we ask questions, “If you could write the script, what would your ideal life look like? What are you trying to accomplish? Who are you responsible for? What’s your family situation? And what brought you to our door?”

In discussing their families, we remind clients that part of our job is helping them leave memories, as well as money – that it’s important to find joy along the path to meaningful outcomes. In these conversations, we ask what clients may define as their life’s most rewarding moments to date.

From frequent and friendly discussions with both spouses (whenever possible), we can help them “see around corners” to prepare for what comes next, financially and emotionally. When clients feel comfortable conveying what’s on their minds and in their hearts, we can formulate effective strategies that satisfy their short- and long-term objectives. It is our practice to explain the rationale behind those strategies and what to expect going forward.

In everything we do, building trusted and enduring relationships with clients is critical. On many occasions, we have celebrated with clients at weddings, birthday and anniversary parties. We have also visited client families in hospital rooms and attended family memorials.

Ultimately, we do our best work for clients who can benefit from our comprehensive planning-based approach – one that continues over time to reflect changes in their situations, goals and market conditions. Our mission? To bring a consistently high level of acumen and attention to clients – so that they can focus on the people and passions that bring meaning to their lives.


At Rupert & Associates, we are led by Jennifer Rupert, an established and highly regarded financial professional whose rigorous industry training has earned her a rare combination of advanced credentials.

Jennifer provides decisive leadership and firm guidance to clients facing myriad financial challenges. She has earned her stripes (and a largely referred clientele) by crafting disciplined strategies that help clients achieve realistic, real-world objectives. Proud to be the professional advisor who clients trust with the details of their lives, Jennifer finds that accompanying clients on their financial life journeys and celebrating their key milestones is especially rewarding.

As a team, we believe clients know we’re looking out for them – up to and through a rewarding retirement lifestyle. We don’t “set and forget” anything – not their strategy or portfolio. By staying in close personal contact, we stay updated on clients’ circumstances and perspectives. And we monitor their investments and tax situation to adjust for market dynamics and new opportunities. By doing our jobs well, we help clients who work and play hard, rest easily.

On a personal note, each of us has a natural affinity for appreciating clients and their families. In fact, a hallmark of our offering is being “approachable and available.” Our outstanding service is demonstrated by our knowledgeable client associates who adeptly handle clients’ transactional and account requests, in addition to connecting them with resources across Merrill and Bank of America.

We believe the strength of our client relationships becomes clear when clients ask to meet our spouses, just as we’ve met theirs. We also find it valuable to meet with clients’ teenage children to explain the responsibilities of wealth and the value of developing wise financial habits. Going the extra mile for clients is never going out of our way.


At Rupert & Associates, we have spent four decades helping clients preserve and grow the assets they’ve worked hard to accumulate. The quality and longevity of our client relationships remind us of the roles we play and the trust we’ve earned.
As our client, you can expect that we will be:

• Attentive to areas of your financial picture that may have been previously overlooked. We will examine the possible need for life, umbrella and long-term care insurance. We will also look at ways for you to utilize debt wisely and achieve greater tax efficiencies. If you are a business owner, you should know that we assist many others with everything from cash flow and liability management, to succession planning and employee benefit plans.

• Long-term investors. For many years, we have designed and managed customized client portfolios. Yours will be tailored to you and you alone – based on several factors including your investment timeline, need for liquidity, comfort with risk and tax situation. Rather than strive to outperform a stock index, our highly disciplined approach begins with your goals and the most prudent approach to satisfying them.

• Proactive and prepared to work with your CPA and attorney. Your estate should be structured to avoid – where possible – unnecessary expenses, risks, taxes and legal burdens. With your permission, we can align our efforts with your other advisors on tax minimization and estate planning strategies.

• Looking to enhance both sides of your balance sheet – assets and liabilities. We can provide ready access to specialists at Bank of America, N.A. for suitable solutions including residential and securities-based lending, construction and equipment financing, as well as cash management.

• Sensitive to your overall health and wellness, especially during retirement. We have held seminars and other events, including those with fitness, nutrition and cooking experts. We believe that being your financial advisory team entails a more significant role than you may have experienced elsewhere. We want to feel part of your life and enhance it however we can.

Your Financial Strategy

We offer you access to the investing insights of Merrill, as well as banking, trust and fiduciary services from Bank of America to help you pursue your goals. We will work to help you stay on track, regardless of what the markets are doing.

Taking care of your family and other people in your life
  • Trust & Estate Services2
  • Education Funding Strategies1
  • Insurance3
Planning for healthcare expenses now and in the future
  • Long-term Care Insurance3
  • Health Savings Account2
  • Disability Insurance3
Upsizing, downsizing, remodeling or buying a vacation home
  • Home Loans2
  • Home Equity Lines of Credit2
  • Securities-Based Lending2
  • Credit Cards2
Working in retirement, selling or starting a business
  • Bank of America Business Banking2
  • Exchange Funds1
  • Concentrated Stock Management1
  • Succession Planning1
Spending your free time in meaningful ways
  • Credit Cards2
  • Securities-Based Lending2
  • Structured Lending2
Volunteering, mentoring others and giving to charities
  • Donor-Advised Funds2
  • Private Foundations2
  • Charitable Trusts2
Using your finances to bring it all together
  • Merrill Lynch Investment Accounts1
  • Investment Advisory Accounts1
  • Alternative Investments1
  • Exchange-Traded Funds1
  • Mutual Funds1
  • Closed-end Funds1
  • Fixed Income Products1
  • Options1
  • Annuities3
  • Impact Portfolios1
  • Market-Linked Investments1
  • Securities-Based Lending2
  • Margin1
  • Home Loans2
  • Bank of America Checking and Savings Accounts2
  • Credit Cards2
  • Online Account Access1,2

1Investment products are offered by Merrill Lynch, Pierce, Fenner & Smith Incorporated.
2Banking products are offered by Bank of America, N.A.
3Insurance and annuity products offered through Merrill Lynch Life Agency Inc.

Staying on Track

We understand that both your life and the financial markets can change over time. By periodically checking in to discuss changes in your life and revisiting your financial strategy, our goal is to help you stay on track to achieve what's most important to you.

Periodic reviews to help you
stay on track

We'll meet with you periodically to review your goals and the progress you’ve made toward reaching them. We'll also discuss any adjustments needed to your financial strategy to help you stay on course.

    Monitoring changes in your life
    and to your goals

    Your life and goals change. We can help you keep track of these changes so they can be reflected in your financial strategy.

    Wealth Management Your Way

    MyMerrill is your online and mobile destination for access to your financial information, secure communications, and a robust offering of tools and capabilities

    It’s easy to seamlessly integrate your Merrill Wealth Management and Bank of America banking accounts online and through our mobile apps with a single click

    You can manage account security with our customizable security capabilities such as Face ID/Touch ID, one time passcode and other security features

    Your advisor is a click away through our Secure Inbox and texting application

    Access to your complete financial life is available with Spending & Budgeting, integrating your Merrill and Bank of America activity into a powerful tool to track your expenses and income

      Let’s Have a Conversation

      Helping you reach your goals starts with getting to know you personally. Through understanding what matters most to you, we can help you create a financial strategy that reflects your personality. Only then can we offer an approach that is built around your life priorities and the ongoing advice you need to help you manage fluctuations in the market and changes in your life. Let’s work together to help you achieve your goals.

      Why Merrill Lynch?

      As Merrill Lynch Wealth Management Advisors, we will sort through the financial complexities of your life, helping you build a customized investment strategy to pursue your goals.


      We put you first, every day.
      Learn more about the dedicated one-on-one relationship you can have with a Merrill Lynch Wealth Management Advisor.

      Personalized advice from a dedicated financial advisor.

      Getting to know you is our primary goal.

      A comprehensive approach, built around your life’s priorities.

      Drawing from our experience and the best thinking of Merrill, we will build a strategy that reflects your unique needs, priorities and financial situation.

      Adjusting your strategy as your life and the markets change.

      We will work to help you stay on track, regardless of what the markets are doing.