Whatever your personal goals may be, we will work with you to develop a customized financial strategy designed to help you pursue what’s most important to you.

We start with what’s important to you

We take the time to listen and learn about the needs and goals of your institution and its employees – it’s these real-world insights that guide our strategies and personalized service.

About Us

Extensive Experience & Deep Resources for Retirement Benefit Plan Sponsors & Individual Investors.

800-350-7782 National telephone direct to our team.

Link to download for each of the topics:

2018 Financial Wellness Seminars

HR Continuing Education Seminars

Planning Questionnaire: Short Version

Planning Questionnaire: Detailed Profile Questionnaire

Now more than ever, organizations need help navigating the increasingly complex and changing climate of offering employee benefit plans. Jordan Gelb of the Gelb Retirement Advisory team is among a select and highly qualified group of Merrill Lynch financial advisors who hold the Retirement Benefits Consultant title. With the support of a talented team, we offer an integrated suite of services to assist business owners and corporate professionals with their companies’ Retirement benefits, Non-Qualified Executive and Health Savings Plans (HSA). This allows us to help individuals with their wealth management needs while working with individual investors as well. Equally important, we can help you design effective programs to educate employees and encourage plan participation.

Our deep team of 11 professionals is continuously adapting to the ever-changing industry. We strive to connect with our clients on a personal level, being a part of their everyday lives. Understanding personal goals and aspirations allows our team to forecast, coordinate, & better serve our clients in an array of financial areas including banking, lending, healthcare, retirement income, estate planning, & additional financial services.

Throughout our careers, we have found it immensely satisfying to support the sponsors of plans that started small, grew and thrived. Our goal is to help plan sponsors and participants make informed choices as they pursue their financial goals. Whether your company is considering a plan redesign or conversion, thinking about changing service providers or updating an investment menu, we offer services tailored to your specific needs.

We also provide for an unrelenting focus on financial wellness and education that entails a curriculum including in-person seminars, and also webinars where HR professionals can earn an hour of CE credit, just by sitting at their desk. With our team’s extensive depth, we provide the infrastructure to deliver financial wellness.

Helping Plan Sponsors Meet Objectives

The Generational Retirement & Advisory Team draws on our own extensive professional experience and the deep resources of Merrill Lynch to help clients tailor retirement benefit plans to their organization’s unique requirements and manage their plans as needs evolve. We offer guidance to sponsors of 401(k) and 403(b) plans, as well as non-qualified defined contribution plans and supplemental executive and equity benefit plans.

We offer a broad range of services for plan sponsors—from guidance on designing a new retirement benefit plan or converting an existing one, to selecting or changing a plan provider, to monitoring plan performance, updating investment menus and educating plan participants. Our extensive knowledge of the retirement industry, including multiple plan providers and platforms, helps us guide sponsors in designing plans suitable for their organization’s size, demographics, budget and other needs.

We can help sponsors address the multiple facets of plan design, including:

Needs assessment: We evaluate business requirements, employee demographics and other factors to help sponsors think through what they want their retirement plan to achieve.

Plan strategy and design: We review the organization's current plan design, provider, features and investment options. Then we identify opportunities for improvement in areas such as technology (including Auto Enroll and Auto Increase), reporting, fees.

Plan investment construction: With the resources and specialists of Bank of America Merrill Lynch, we offer guidance on creating an Investment Policy Statement and choosing an investment menu that fits the organization’s needs, as well as providing support to help you manage investments over time.

Plan benchmarking and best practice analysis: By comparing the plan with others in the client’s industry, we can identify best practices and offer suggestions for keeping the plan current.

Wealth Management Strategies for Families and Individuals

We focus on working with affluent individuals and families to address wealth management needs that extend beyond retirement income planning. We often assist these clients with financial strategies designed to preserve their wealth and pass it on to future generations, or to leave a charitable legacy. If clients request it, we will work with their CPAs, tax attorneys, estate planning attorneys and other professional advisors to help implement wealth management strategies. Our team also serves as a bridge to the broad and deep resources of Merrill Lynch for clients with particular wealth management needs.

Gathering detailed financial and demographic information is critical to developing a successful goals-based investment approach. My Financial Picture is a Merrill Lynch technology tool designed to help clients consolidate investment information, transactions and expenses in a single place and track financial progress. Clients can choose to enroll themselves in this program.

Our goal is to deliver customized service that meets and even surpasses client expectations. Every member of our experienced team strives to be easily accessible and readily responsive to client service requests.

Meet the Team

Our team is comprised of talented and experienced individuals committed to building strong client relationships based on trust and personalized service.

Jordan M Gelb

Jordan M Gelb




Wealth Management Advisor

Joshua  Spungen

Joshua Spungen

Registered Analyst

William  Howson

William Howson

Financial Advisor

Michelle  McCabe

Michelle McCabe

Registered Senior Client Associate

Ewa  Hassa

Ewa Hassa

Registered Senior Client Associate


Additional FA Relationships

Gelb Retirement & Advisory Team, when appropriate, works with other advisors and teams for specific clients’ situations.

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Joshua Reichman, CIMA®, C(k)P®
Senior Vice President | Wealth Management Advisor
Retirement Benefits Consultant | Global Institutional Consultant

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Stephen W. Peters, CPFA®, CRPS®
Vice President | Senior Financial Advisor
Retirement Benefits Consultant

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Matthew Cahan, CPWA®, CRPC®, C(k)P®, CPFA®

Senior Vice President | Wealth Management Advisor
Retirement Benefits Consultant

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Mark Haussermann, C(k)P®
Vice President | Senior Financial Advisor
Retirement Benefits Consultant

Additional Advisor Resources
Gelb Retirement & Advisory Team is supported by talented; specialists who have experience working with institutions and share a strong commitment to guiding investment programs and strategic decision making. The following specialists do not make securities recommendations. Please contact your Financial Advisor if you have questions about how a specialist might be able to assist you.

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Brad Bartels
Corporate Financial Solutions Advisor 
Merrill Edge

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Ryan Burnett, CRPC®
Financial Wellness Specialist
Bank of America Merrill Lynch Retirement Services

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Darius Korybko
Vice President | Senior Wealth Management Lending Officer
Bank of America, N.A.

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Julie Novitskiy
Wealth Management Banking Specialist
Merrill Lynch

Solutions for Institutions

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Supporting a strong retirement plan and helping to keep it on track

We understand the retirement and financial needs of your employees, as well as the responsibility those needs create for you as an employer. We offer the solutions your employees may need to help pursue their financial goals and maintain financial wellness. Our array of resources and expertise is designed to help meet your employees’ financial needs in ways that make sense for your company — strategically, operationally and financially. You and your employees will have a team of experienced and passionate advocates for financial wellness on your side. Our team will make your priorities their own so you can focus more on your business.

For Plan Sponsors

Your role as a plan sponsor is more challenging than ever, and it’s not something to face alone. We bring the resources and thought leadership from Bank of America Corporation and its affiliates to bear in helping you provide a strong, healthy and fully compliant program that runs smoothly, engages your employees and makes your job easier. We can help you focus on the areas that may be helpful to plan success, including Fiduciary Advisory Services1 and Education and Plan Services appropriate for your plan.2

Fiduciary Advisory Services1

  • Merrill Lynch accepts ERISA 3(21) fiduciary responsibility3 for investment advice and recommendations made in the best interest of your plan Investment Policy Statement (IPS)* and investment menu design based on your plan goals and participant needs4 
  • Comprehensive due diligence processes to identify appropriate investment opportunities 
  • Proactive delivery – online and by your advisor – of in-depth investment performance reporting every quarter 
  • Fiduciary Advisory Services Report providing plan metrics and demographics, fund analysis and market trends

Education and Plan Services2

Plan Design
  • Review of plan demographics to help keep plan on track with objectives
  • Review of plan features and services for potential enhancements
  • Coordination and implementation of new plan features and services
  • Engagement in annual plan compliance testing
Employee Education
  • Communications strategy development
  • Coordination and presentation of enrollment meetings and retirement planning seminars
  • General financial, retirement and investment information
  • Asset allocation education and interactive investment materials
Relationship Management
  • Annual plan meetings and service reviews
  • Participation in committee meetings
  • Access to thought leadership and relevant industry news and trends


1 Fiduciary Advisory Services is an investment advisory service sponsored by Merrill Lynch. It will only be offered to defined contribution plans recordkept by Bank of America Merrill Lynch and plans recordkept by our Advisor Alliance providers. It is available for plans up to $500 million in plan assets. For more information on plan eligibility speak to your Merrill Lynch advisor.

2 Education and Plan Services are non-fiduciary services required for Advisor Alliance plans and optional for MLII plans.

3 The Merrill Lynch Fiduciary Advisory Services Client Agreement and the related fee schedule and the Merrill Lynch Fiduciary Advisory Services program Brochure and other disclosure documents include information about the program, including Merrill Lynch’s fiduciary responsibilities pursuant to ERISA section 3(21).

4 Merrill Lynch and its representatives [or advisors] will provide investment advice or recommendations solely on a nondiscretionary basis with regard to qualified retirement plans. All discretionary and investment decisions concerning qualified plans, including which investments to offer under a qualified plan and approval of the IPS, are to be made solely by the plan sponsor. Please see the Merrill Lynch Fiduciary Advisory Services program Brochure for additional information.

For Employees

All our efforts revolve around helping your employees pursue their goals. With Bank of America Corporation’s long legacy of service excellence, we take a holistic approach to helping your employees connect their life priorities and financial priorities—in and beyond their benefit plans. By broadening our view to include an employee’s entire financial picture, both in and out of plan, we believe we can help your employees better manage and gain control of their finances.

  • Holistic approach to helping improve overall financial wellness
  • Personalized plan saving and investing advice through Advice Access1
  • Comprehensive employee education program
  • Choice of service channels – in person, by phone or self-directed online

1The Advice Access service uses a probabilistic approach to determine the likelihood that participants in the service may be able to achieve their stated goal and/or to identify a potential wealth outcome that could be realized. Additionally, the recommendations provided by Advice Access may include a higher level of investment risk than a participant may be personally comfortable with. Participants are strongly advised to consider their personal goals, overall risk tolerance, and retirement horizon before accepting any recommendations made by Advice Access. Participants should carefully review the explanation of the methodology used, including key assumptions and limitations, which is provided in the Advice Access disclosure statement. It can be obtained through Benefits OnLine® or through your representative.

IMPORTANT: The projections or other information shown in the Advice Access service regarding the likelihood of various investment outcomes are hypothetical in nature, do not reflect actual investment results and are not guarantees of future results. Results may vary with each use and over time.

Advice Access is an investment advisory program sponsored by Merrill Lynch. Merrill Lynch offers a broad range of brokerage, investment advisory and other services. There are important differences between brokerage and investment advisory services, including the type of advice and assistance provided, the fees charged, and the rights and obligations of the parties. It is important to understand the differences, particularly when determining which service or services to select. All recommendations must be based on the suitability requirements of the client. Please refer to the Advice Access Brochure for information on the program including a description of the services and related fees.

Advice Access is only offered to defined contribution plans recordkept by Bank of America Merrill Lynch. For more information on plan eligibility speak to your Merrill Lynch advisor.


To help you meet your fiduciary responsibilities, we can offer investment solutions which are vetted by the investment due diligence process of the Chief Investment Office (CIO). Merrill Lynch will accept ERISA 3(21) fiduciary responsibility for the investment advice provided through DCIC. We believe that putting the expertise of a specialized Merrill Lynch financial advisor to work for your plan is a smart solution to help you meet your fiduciary responsibilities. We can offer thoughtful advice on how to create an investment lineup that fits your organization’s needs, as well as provide support to help manage investments over time.

And More

Beyond our experience, we offer access to the deep intellectual capital and broad capabilities of Bank of America Corporation and its affiliates. If we identify a need we can’t service myself, we can connect you with the people and resources to help you. Through our network of advisors, we strive to deliver strategies to help you manage the day-to-day and long-term responsibilities required in pursuing your institution’s goals. As we work together to address your evolving needs, we can make the broad capabilities of Bank of America Corporation feel much more accessible.

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Solutions for Individuals

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No two people are alike. Consequently, there is no singular wealth management strategy or tactic that is appropriate for everyone. What matters most to us is what matters most to you. Once we get to know you, your priorities, your goals, risk tolerance, time horizons, liquidity needs and what you want to accomplish over time, only then can we help you position yourself to identify and address financial challenges and opportunities. To that end, we will thoughtfully employ our experience and resources to help guide you as you pursue your goals.


Wealth Management is a dynamic, ongoing process. As we focus on you today and help you identify your goals for tomorrow, we can strive to work together throughout life’s ups, downs, triumphs, and transitions. Helping you pursue your goals starts with getting to know you. Our job is to first understand what matters most to you. We will work together to create a financial strategy that reflects your investment personality and is built around your life priorities. We will be here to help you make adjustments to your unique wealth management strategies if and when necessary over time.


Our process is designed to deliver a customized, consistent experience to assist clients not only in wealth accumulation and preservation, but in areas that go beyond portfolio management. Our ability to provide access to the investment insights of Merrill Lynch and the banking convenience of Bank of America offers a way for clients to manage all of the pieces of their financial lives. We can be a financial resource, helping clients with the process of transferring wealth to the younger generation.

Your approach to investing

Drawing upon research in the field of behavioral finance, Merrill Lynch developed the Investment Personality Assessment to help us get to know you better as an investor and potentially help you refine your own investing preferences. By gaining a deeper understanding of how you think and feel about investing through this assessment, we can customize the financial strategy we develop together to help you with your approach for what matters most to you. Our Investment Personality Assessment is one of the ways to help me get to know you – to understand your goals and priorities. These questions will give you a sense of the full assessment and help us provide you with additional insights and resources.

Understanding your goals and priorities

Your life and goals change. We have tools to help you keep track of these changes so they can be reflected in your financial strategy.

Staying on Track

We understand that both your life and the financial markets can change over time. By periodically checking in to discuss changes in your life and revisiting your financial strategy, our goal is to help give you peace of mind* that you're on track to help achieve what's most important to you.


Regular reviews to help you stay on track

We'll meet with you periodically to review your goals and the progress you’ve made toward reaching them. We'll also discuss any adjustments needed to your financial strategy to help you stay on course.


Monitoring changes in your life and to your goals

Your life and goals change. We can help you keep track of these changes so they can be reflected in your financial strategy.

Access to what you need, when you need it

MyMerrill is your destination for access to your financial information, secure communications, and a robust offering of tools and capabilities.

  • Your advisor is never more than a click away within our site or mobile apps
  • Manage account security with our customizable security capabilities such as touch id, one time passcode, and other security features
  • Access to your complete financial life is available with My Financial Picture, Merrill Lynch’s asset aggregation tool

*Peace of mind is an aspirational state of mind that clients hope to achieve. There are no guaranteed results following completion of the Goals-Based Wealth Management process because markets can fluctuate and investments can lose value. Advisors work with clients to help them understand how the goals based wealth management process can help to address their concerns, financial situation and priorities.

Your Financial Strategy

We offer you access to the investing insights of Merrill Lynch and the banking convenience of Bank of America to help you pursue your goals. We will work to help you stay on track, regardless of what the markets are doing.

Taking care of your family and other people in your life
  • Trust & Estate Services2
  • Education Funding Strategies1
  • Insurance3
Planning for healthcare expenses now and in the future
  • Long-term Care Insurance3
  • Health Savings Account2
  • Disability Insurance3
Upsizing, downsizing, remodeling or buying a vacation home
  • Home Loans2
  • Home Equity Lines of Credit2
  • Securities-Based Lending2
  • Credit Cards2
Working in retirement, selling or starting a business
  • Bank of America Business Banking2
  • Exchange Funds1
  • Concentrated Stock Management1
  • Succession Planning1
Spending your free time in meaningful ways
  • Credit Cards2
  • Securities-Based Lending2
  • Structured Lending2
Volunteering, mentoring others and giving to charities
  • Donor-Advised Funds2
  • Private Foundations2
  • Charitable Trusts2
Using your finances to bring it all together
  • Merrill Lynch Investment Accounts1
  • Investment Advisory Accounts1
  • Alternative Investments1
  • Exchange-Traded Funds1
  • Mutual Funds1
  • Closed-end Funds1
  • Fixed Income Products1
  • Options1
  • Annuities3
  • Impact Portfolios1
  • Market-Linked Investments1
  • Securities-Based Lending2
  • Margin1
  • Home Loans2
  • Bank of America Checking and Savings Accounts2
  • Credit Cards2
  • Online Account Access1,2

1Investment products are offered by Merrill Lynch, Pierce, Fenner & Smith Incorporated.
2Banking products are offered by Bank of America, N.A.
3Insurance and annuity products offered through Merrill Lynch Life Agency Inc.

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