Investing: Where do I even start?

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Craig utilizes his experience to quarterback information with a team of specialists that assist him to develop goals based wealth management plans to fit the needs of high net worth individuals and their families. With more than 37 years of working at Merrill, Craig has built dozens of working relationships in the industry and he is equipped with the confidence of knowing whom to trust for the expertise necessary to help his clients.

GET TO KNOW US Craig has spent his entire brokerage career with Merrill, joining the firm in 1984 with previous sales management experience in the office equipment industry and having also worked as the national sales manager of a division of a coatings company. Craig is a graduate of Lipscomb University with a Bachelor's degree in Communications and a minor in Business Administration. Craig served his country in both the Army National Guard and Air Force National Guard. Craig travels across America, attending meetings that position him to engage with the leading portfolio managers, economists, and investment strategists and he brings those insights to his clients.

Craig lives on Evansville’s east side with his wife, Kathy, a group exercise instructor at Tri-State Athletic Club. The McNett's church home is Christian Fellowship Church.

Craig and Kathy's son, Christian, was a May 2020 graduate of the Gordon Ford College of Business in Finance at Western Kentucky University.  In 2021 he started working for Merrill as a Client Associate in the Evansville Indiana office. Christian had worked portions of the previous two years at Merrill as a Seasonal Client Associate and as an intern with Merrill Lynch Wealth Management. 

The McNett's also have two other grown children; their daughter, Elyse Goonan, with her husband, Justin moved to the Bloomington Indiana area in 2018, where Elyse is working as a Software Project Consultant with Envisage Technologies. Justin is Director of Rugby at Indiana University while still serving as one of four coaches on the USA National Team. 

The McNett's older son, Benjamin, with his wife, Courtney, and their daughter, Morgan Elizabeth relocated to the Franklin Tennessee area in 2018. Ben works in real estate as an Affiliate Broker with SilverPointe Properties specializing in the Williamson County area of Tennessee. Courtney works as the Treasury Manager of Cash Management with Nissan of North America. Morgan is in the fifth grade at Winstead Elementary School.

OUR CLIENTS We work with busy professionals, business owners, surgeons, physicians, and other medical professionals, savers and other high net worth individuals who have successful, complex lives, but lack the time and expertise necessary to prepare for their financial futures. We provide strategies to help them transition from the wealth accumulation phase of their life to the distribution phase. For some clients, one-time liquidity events such as the sale of a business or a professional practice, inheritance, divorce, personal injury, incentive stock options, structured settlement and retirement transitions can all create urgency around the need to seek financial advice. We can coordinate key dialogue between you, your family members, accountants, attorneys and life insurance professionals. As you deem it appropriate, we’ll share information about your finances to help them prepare your taxes, insurance strategies and legal documents.

OUR PHILOSOPHY We are committed to ensuring that all areas of your financial life are well-integrated and working together to accomplish the things in life that matter most to you and your family.

We work with clients and their advisors to:

  • create and grow wealth

  • preserve wealth

  • help plan the distribution of wealth

  • help plan for the most tax-advantaged distribution of wealth at death

YOUR INVESTMENT PORTFOLIO We'll prepare a detailed financial strategy that prioritizes your basic needs, such as retirement, college education expenses and income preservation and allows for the unpredictability of the capital markets, your tolerance for risk and your time horizon. In addition, we provide the discipline and fortitude to help you stick with a long-term approach through challenging as well as prosperous times. To help you build your portfolio, we employ a long-term investment approach and the timeless principles of asset allocation to take advantage of diversification and reduce volatility. Your allocation will typically have several components, each serving a particular purpose. A portion may be allocated with the objective of comfortably meeting your retirement income needs and at least keeping pace with inflation. Additional assets may be invested to target higher return benchmarks and other important goals. In short we deliver institutional money management for individuals and families.



* Member of the Investments & Wealth Institute
* Member of Merrill's Christian Focus Group
* Member of the Merrill Quarter Century Club
* FINRA Series 7 registration - General Securities Representative
* FINRA Series 63 registration - Uniform Securities Agent State Law Exam 08/02/1984
* FINRA Series 65 registration - Uniform Investment Advisor Law Exam 09/23/1994
* Licensed Life & Health Insurance agent in Indiana with reciprocal licenses with numerous states across America
* Licensed Long Term Care Agent in Indiana

COMPLIMENTARY REVIEW You've worked hard, sacrificed, been blessed and managed to accumulate enough wealth to feel confident about your future - or perhaps you're still concerned about outliving your assets. We commit abundant resources and leverage the considerable skills of Firm specialists to develop personalized financial strategies that directly impact the control clients have over their lives. Please contact us for your complimentary review. A second opinion can be wise!

The highest compliment we receive is the referral of your friends, family and business associates. One way to share this information is by clicking on "Email to a Friend" in the first section.

*Asset allocation, diversification and rebalancing do not ensure a profit or protect against loss in declining markets.
*Merrill, its affiliates, and financial advisors do not provide legal, tax, or accounting advice. You should consult your legal and/or tax advisors before making any financial decisions.




    Lipscomb University

Additional Resources

The following specialists do not make securities recommendations. Please contact your Merrill Lynch Wealth Management Advisor if you have questions about how a specialist might be able to assist you.

Sean Byrnes

Associate Investment Advisory Specialist


Joshua H Jasien

Market Linked Investments Specialist

Bank of America, N.A.

Where do we begin? It starts with you.

At Merrill Lynch Wealth Management, your financial advisor focuses on the things you care about most- family, goals and priorities - even as they change over the years.

Understanding Your Life


Every relationship begins with a conversation, helping you identify and prioritize which goals matter most to you. Whether it's transferring wealth to the next generation, customizing your financial approach to help you pursue your passions, or providing advice and guidance to help you stay informed, I start by listening to learn more about you and your family.


Merrill’s process is designed to help deliver a customized, comprehensive experience to assist you not only in wealth accumulation and preservation, but in areas that go beyond investments. Providing you with access to the investment insights of Merrill, trust and fiduciary services from Bank of America Private Bank, and the banking and lending solutions of Bank of America offers a way to help you manage all of the pieces of your financial life. Working one-on-one with a Merrill advisor means you have a single point of contact to help you with potential strategies for transferring wealth to the younger generation.

Focus On Individuals, Families and Small Businesses

I believe that financial success can be achieved when you’re able to make investment-related decisions and trade-offs that can help you reach personally meaningful goals. Whether you’re planning your retirement, saving to buy a home or funding a child’s education, the process begins by getting to know you and how you feel about the following:

  • Health: Managing healthcare expenses, now and in the future
  • Home: Upsizing, downsizing, remodeling or buying a vacation home
  • Family: Taking care of your family and other people in your life
  • Leisure: Spending your free time in meaningful ways
  • Giving: Volunteering, mentoring others and giving to charities
  • Work: Working in retirement, selling or starting a business
  • Finance: Bringing it all together and defining your financial goals

Success will be measured by the amount of progress you are making toward reaching your goals, making thoughtfully considered adjustments as events and conditions warrant.

This material should be regarded as general or educational information on healthcare or Social Security considerations and is not intended to provide specific healthcare or social security advice. If you have questions regarding your particular situation, please contact your legal or tax advisor.

Your approach to investing

Drawing upon research in the field of behavioral finance, Merrill developed the Investment Personality Assessment to help us get to know you better as an investor and potentially help you refine your own investing preferences. By gaining a deeper understanding of how you think and feel about investing through this assessment, we can customize the financial approach we develop together to help you pursue what matters most to you. Our Investment Personality Assessment is one of the ways to help us get to know you - to understand your goals and priorities. These questions will help us provide you with additional insights and resources.

Understanding your goals and priorities

Your life and goals change. We have tools to help you keep track of these changes so they can be reflected in your financial approach.


I believe the best financial approach is the one that helps you pursue your goals. That's why, from the start, we talk about your aspirations and encourage you to ask questions about issues that matter most to you. Calculating how to manage future health care expenses? College on the horizon? Considering the sale of a business or purchase of a home? Preparing to pass your wealth to future generations? It all starts with a plan intended to help you manage, grow, and preserve your wealth today, while also considering the impact it can have for years to come. With access to the investment insights of Merrill and banking solutions from Bank of America, I will work with you to develop an approach designed to help address your financial needs.


My mission, first and foremost, is to understand you and what matters most to you. Armed with that information I can ask thoughtful questions -- listening carefully, then understanding in detail where your wealth stands today and where you’d like it to be tomorrow. I help you design and implement a personalized plan intended to help you and your family pursue financial goals while helping manage investment risk. My approach is to focus on potential solutions that can help turn goals into reality.

Staying on Track

We understand that both your life and the financial markets can change over time. By checking in to discuss changes in your life and revisiting your financial approach, our goal is to help you stay on track to achieve what's most important to you.

Reviews to help you
stay on track

We’ll meet with you to review your goals and the progress you’ve made toward reaching them. We’ll also discuss any adjustments needed to your financial approach to help you stay on course.

    Changes in your life
    and to your goals

    Your life and goals change. As these changes occur, we can update your approach to reflect them.


    MyMerrill is your online destination for access to your financial information, secure communications, and a robust offering of tools and capabilities.

    Your advisor is a click away within our site or mobile apps

    You can manage account security with our customizable security capabilities such as touch ID, one time passcode, and other security features

    Access to your complete financial life is available with My Financial Picture, Merrill’s asset aggregation tool

      Let’s Have a Conversation

      Helping you reach your goals starts with getting to know you personally. Through understanding what matters most to you, together I can help you create a financial approach that reflects your personality. Only then can I offer an approach that is built around your life priorities and the advice you need to help you address fluctuations in the market and changes in your life. Let’s work together to help you achieve your goals.

      Why Merrill?

      As Merrill Lynch Wealth Management Advisors, we will sort through the financial complexities of your life, helping you build a customized investment approach to address your needs and pursue your goals.


      We put you first, every day.
      Learn more about the dedicated one-on-one relationship you can have with a Merrill Lynch Wealth Management Advisor.

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      Transcript of Video 

      No question too big or moment too small
      For every question you have, every decision you make and every answer you need, we are with you to listen and help guide you along the many paths your life can take. Watch this video to see some questions we can address together.

      The Power of the Right Advisor®
      Working with a dedicated Merrill advisor means you get personalized investment strategies from Merrill plus access to comprehensive financial solutions only Bank of America can deliver.

      Personalized advice from a dedicated financial advisor.

      We get to know you and your family, your financial situation and what matters most to you.

      A comprehensive approach, built around your life’s priorities.

      Drawing from our experience and the best thinking of Merrill, together we will design an approach that reflects your unique needs, priorities and financial situation.

      Adjusting your investment approach as your life and the markets change.

      We will work to help you stay on track, regardless of what the markets are doing.