Philosophy

Our commitment to clients is based on three core principles: 

A Highly Experienced Team

We provide integrated and customized planning and financial strategies. We believe our personal, academic and professional qualifications set us apart and allow us to anticipate issues and craft tailored advice and strategies. We are committed to a process that helps clients plan and invest effectively, with a focus on managing unnecessary risk over time. Based in the greater New Orleans, Louisiana area, The Capshaw Group has over 50 years’ advisory experience coupled with support staff industry experience of over 40 years.

Consultative Approach

Our client-centered approach and disciplined Wealth Management process are integrated into customized investment advice for each client’s specialized needs. Working together with each client's other professional advisors, as well as a team of Merrill specialists, we are able to look at a situation from different perspectives and provide a seamless client experience. This allows our team to offer concierge-like services and recommendations that we believe best benefit our client’s unique overall goals. We also are dedicated to evaluating progress and adjusting the strategy along the way.

Superior Service

By concentrating on a limited number of client relationships, we offer the intimacy and personalized service of a boutique firm backed by the sophistication and resources of a global wealth management platform. We go beyond investments by helping clients with all aspects of their personal and family wealth needs. We seek to develop sincere and caring relationships based on a foundation of character, trust, communication, a deep understanding of overall goals and mutual respect.

Approach

We begin every relationship with a conversation, helping you identify and prioritize which goals matter most to you. Whether it's transferring wealth to the next generation, customizing your financial approach to help you pursue your passions, or providing advice and guidance to help you stay informed, we start by listening to learn more about you and your family.

Drawing upon research in the field of behavioral finance, Merrill developed the Investment Personality Assessment to help us get to know you better as an investor and help you refine your investing preferences. Together, we can help customize your investment approach. Using an understanding of your priorities and investment personality as a foundation, we help you access the full breadth of resources from Bank of America’s banking products and services and Merrill’s investment insights to address all aspects of your financial life.

Your approach to investing

Drawing upon research in the field of behavioral finance, Merrill developed the Investment Personality Assessment to help us get to know you better as an investor and potentially help you refine your own investing preferences. By gaining a deeper understanding of how you think and feel about investing through this assessment, we can customize the financial approach we develop together to help you pursue what matters most to you. Our Investment Personality Assessment is one of the ways to help us get to know you - to understand your goals and priorities. These questions will help us provide you with additional insights and resources.

Understanding your goals and priorities

Your life and goals change. We have tools to help you keep track of these changes so they can be reflected in your financial approach.

Capabilities

We believe that to feel good about your finances, you need to know exactly where you are, where you want to go, and how much you may need to get there. We work with you to develop a customized financial approach, drawing on the best thinking of our firm, to help you with your financial future. We will make it clear what you’re paying for and what you’re getting. As your life needs and market conditions change, we can meet to help make sure you’re on track in pursuing your goals and to adjust your approach as needed for the journey ahead.

Focus On Individuals, Families and Small Businesses

We believe that financial success can be achieved when you’re able to make investment-related decisions and trade-offs that can help you reach personally meaningful goals. So whether you’re planning your retirement, saving to buy a home or fund a child’s education, We start by getting to know you and how you feel about the following seven life priorities.

• Health: Managing healthcare expenses, now and in the future
• Home: Upsizing, downsizing, remodeling or buying a vacation home
• Family: Taking care of your family and other people in your life
• Leisure: Spending your free time in meaningful ways
• Giving: Volunteering, mentoring others and giving to charities
• Work: Working in retirement, selling or starting a business
• Finance: Bringing it all together and defining your financial goals

This material should be regarded as general or educational information on healthcare or Social Security considerations and is not intended to provide specific healthcare or social security advice. If you have questions regarding your particular situation, please contact your legal or tax advisor.