The Benassi Harbold Ford Group

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The Benassi Harbold Ford Group

Whatever your personal goals may be, we will work with you to develop a customized financial strategy designed to help you pursue what’s most important to you.

Meet the Team

Supported by the global resources of Merrill Lynch, our team is comprised of talented and experienced individuals committed to building strong client relationships based on trust and personalized service.

William C Benassi

William C Benassi

Senior Financial Advisor

410.321.4331
Melissa D Harbold

Melissa D Harbold

Wealth Management Advisor

410.321.4371
Michael Ford CRPC&reg

Michael Ford CRPC®

Senior Financial Advisor

410.321.4323
Avery B Saxe

Avery B Saxe

Financial Advisor

410.321.4347
Joy A Brisson

Joy A Brisson

Registered Senior Client Associate

410.321.4359

Where do we begin? It starts with you.

At Merrill Lynch, your financial advisor focuses on the things you care about most- family, goals and priorities - even as they change over the years.

Understanding Your Life

Welcome

The Benassi Harbold Ford Group is a wealth management team dedicated to providing select families with a road map to reach their financial destinations. Just as your car’s GPS plots a course for a trip, we provide that for client’s financial picture; whatever it may be, retirement planning strategies, retirement income planning strategies, education planning strategies, charitable giving or passing on assets. We utilize all of the client’s relevant data to craft a strategy in order to help them across the financial finish line. Along the way we quantify our client’s progress and results, then assign a probability of success using the state of the art tool, Wealth Outlook from Merrill Lynch.

The clientele of the Benassi Harbold Ford group have service needs that are often beyond routine. With Joy Brisson directing all of the operational daily service needs, Will, Melissa, Mike and Avery devote their time to working with clients on their progress towards the financial finish line. Often this even includes assisting with less traditional, but extremely important issues such as home financing, lending advice, cash management and access to banking services though Bank of America, N.A.. We will also facilitate and coordinate the interaction between clients and other advisors, such as tax and estate attorneys, accountants, and insurance professionals.

We do however ask for is one thing in return. We request that whenever a client has a question related to anything financial, ranging from a major purchase, a financial calculation, or perhaps an insurance question; that they call us first. We want to be our client’s primary financial advisor.

The Benassi Harbold Ford group has clients in most every region of the US. We often travel to conduct client meetings. In addition to regularly scheduled reviews or as markets or clients’ situations change, we are accessible for impromptu phone or email conversations, or by appointment.

Investment Process- Determining the Financial Finish Line
We follow a dynamic, structured five step process.

1. Establishing Objectives: The first phase of a relationship with the Benassi Harbold Ford Group always begins with an extensive discovery process. This is where we learn about a client’s financial and personal situation, including desires, concerns, risk tolerance, tax situation, income needs, style and preferences. With this information we work together to establish a client’s financial objectives and goals.

2. Setting Strategy: After we have collaborated to establish a client’s financial goals and objectives, we use Merrill Lynch Wealth Outlook, our financial GPS, to create the road map that will help clients assess their personal financial finish line.

3. Implementing Recommendations: Once we have created the roadmap to the financial finish line, we, select the investment vehicles that will pilot the client along their route. Not only will we diversify assets among stocks, bonds and cash, but within stocks, bonds and cash and also across time.

4. Review Progress: Once we have implemented a client’s custom roadmap, we will insist on having regular meetings, whether determined by the calendar, market movement, or a change in a client’s circumstances. At each meeting we will review progress and quantify a client’s position along their path by using Merrill Lynch’s industry leading Client Review Center and Wealth Outlook reports. During each meeting and call the team is highly trained at documenting any change in the client’s situation, no matter how small, so that the financial GPS has the most accurate and up-to-date assumptions and data.

5. Repeat
Philosophy

It’s important to plan for your financial future, which means getting more than investment advice. We believe you may find value in a one-on-one relationship with someone dedicated to knowing who you are and what you want to accomplish. Someone who knows your kids’ names, how hard you worked to get where you are, how you define a successful life and how you view investing. Our commitment is centered in helping clients achieve their goals by making their needs and wants a priority. Our advice and strategies are guided by what’s important to you, and our success is defined by your satisfaction over time.

Capabilities

In 1914, Charles Merrill said, “The interests of our customers must come first.” That’s a commitment that we still honor today. We feel Charles Merrill would be gratified to see how the business he founded continues to place a premium on service and commitment. With the investment insights of Merrill Lynch, and with access to the banking convenience of Bank of America, we can deliver services that can help you address virtually every financial challenge you face.

Focus On Retirement Planning

primary focus is on helping clients with retirement planning. focus on developing a strategy that takes into account your feelings about seven life priorities:

  • Health: Managing healthcare expenses, now and in the future
  • Home: Upsizing, downsizing, remodeling or buying a vacation home
  • Family: Taking care of your family and other people in your life
  • Leisure: Spending your free time in meaningful ways
  • Giving: Volunteering, mentoring and giving to charities
  • Work: Working in retirement, selling or starting a business
  • Finance: Bringing it all together; defining your financial goals
We’ll measure success together over time by the amount of progress you are making toward reaching your goals, making thoughtfully considered adjustments as events and conditions warrant.

Your Financial Strategy

We offer you access to the investing insights of Merrill Lynch, trust and fiduciary services from U.S. Trust, and the banking convenience of Bank of America to help you pursue your goals. We will work to help you stay on track, regardless of what the markets are doing.

FAMILY
FAMILY
Taking care of your family and other people in your life
  • Trust & Estate Services2
  • Education Funding Strategies1
  • Insurance3
HEALTH
HEALTH
Planning for healthcare expenses now and in the future
  • Long-term Care Insurance3
  • Health Savings Account2
  • Disability Insurance3
HOME
HOME
Upsizing, downsizing, remodeling or buying a vacation home
  • Home Loans2
  • Home Equity Lines of Credit2
  • Securities-Based Lending2
  • Credit Cards2
WORK
WORK
Working in retirement, selling or starting a business
  • Bank of America Business Banking2
  • Exchange Funds1
  • Concentrated Stock Management1
  • Succession Planning1
LEISURE
LEISURE
Spending your free time in meaningful ways
  • Credit Cards2
  • Securities-Based Lending2
  • Structured Lending2
GIVING
GIVING
Volunteering, mentoring others and giving to charities
  • Donor-Advised Funds2
  • Private Foundations2
  • Charitable Trusts2
FINANCE
FINANCE
Using your finances to bring it all together
  • Merrill Lynch Investment Accounts1
  • Investment Advisory Accounts1
  • Alternative Investments1
  • Exchange-Traded Funds1
  • Mutual Funds1
  • Closed-end Funds1
  • Fixed Income Products1
  • Options1
  • Annuities3
  • Impact Portfolios1
  • Market-Linked Investments1
  • Securities-Based Lending2
  • Margin1
  • Home Loans2
  • Bank of America Checking and Savings Accounts2
  • Credit Cards2
  • Online Account Access1,2

1Investment products are offered by Merrill Lynch, Pierce, Fenner & Smith Incorporated.
2Banking products are offered by Bank of America, N.A.
3Insurance and annuity products offered through Merrill Lynch Life Agency Inc.

Staying on Track

We understand that both your life and the financial markets can change over time. By periodically checking in to discuss changes in your life and revisiting your financial strategy, our goal is to help give you peace of mind* that you're on track to help achieve what's most important to you.

Regular reviews to help you stay on track
Regular reviews to help you stay on track

We'll meet with you periodically to review your goals and the progress you’ve made toward reaching them. We'll also discuss any adjustments needed to your financial strategy to help you stay on course.

  • Sample client review agenda
  • Sample Wealth Outlook Report
Monitoring changes in your life and to your goals
Monitoring changes in your life and to your goals

Your life and goals change. We can help you keep track of these changes so they can be reflected in your financial strategy.

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Access to what you need, when you need it

MyMerrill is your destination for access to your financial information, secure communications, and a robust offering of tools and capabilities.

  • Your advisor is never more than a click away within our site or mobile apps
  • Manage account security with our customizable security capabilities such as touch id, one time passcode, and other security features
  • Access to your complete financial life is available with My Financial Picture, Merrill Lynch’s asset aggregation tool

*Peace of mind is an aspirational state of mind that clients hope to achieve. There are no guaranteed results following completion of the Goals-Based Wealth Management process because markets can fluctuate and investments can lose value. Advisors work with clients to help them understand how the goals based wealth management process can help to address their concerns, financial situation and priorities.

Let’s Have a Conversation

Helping you reach your goals starts with getting to know you personally. Through understanding what matters most to you, we can help you create a financial strategy that reflects your personality. Only then can we offer an approach that is built around your life priorities and the ongoing advice you need to help you manage fluctuations in the market and changes in your life. Let’s work together to help you achieve your goals.

Why Merrill Lynch?

As Merrill Lynch financial advisors, we will sort through the financial complexities of your life, helping you build a customized investment strategy to pursue your goals.


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We put you first, every day.
Learn more about the dedicated one-on-one relationship you can have with a Merrill Lynch financial advisor.





Transcript of Video

Personalized advice from a dedicated financial advisor.

Getting to know you is our primary goal.

A comprehensive approach, built around your life’s priorities.

Drawing from our experience and the best thinking of Merrill Lynch, we will build a strategy that reflects your unique needs, priorities and financial situation.

Adjusting your plan as your life and the markets change.

We will work to help you stay on track, regardless of what the markets are doing.