Taking care of your family and other people in your life
- Trust & Estate Services2
- Education Funding Strategies1
250 MONROE AVENUE NW
GRAND RAPIDS, MI 49503
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Everyone starts their career somewhere. At age 12, Rua recalls looking forward to riding her bicycle to a roadside peanuts and crawfish stand in Northern Florida to earn $2.50 an hour. It was an honest 10 hour work day all summer long yet she thought it was fun. She developed a love for hard work at an early age.
By the time she joined Merrill in 2012, Rua had launched and ran three separate successful private businesses, won an international award for business plan writing, worked in the medical field for both cardiac and Alzheimer’s related disorders, and invented and distributed a patented medical device. This experience as a business executive and business owner has afforded her the ability to intimately understand the needs of her clients that are exceptionally high-achieving and active professionals and address those needs directly.
Academically, she was named the Joe J. Eassa Jr. Scholar and graduated Summa Cum Laude with a Masters Degree in Marketing and Management from the Rinker School of Business at Palm Beach Atlantic University. She also graduated Summa Cum Laude with a Bachelor of Science in Marketing and Management and a triple minor and emphasis on Entrepreneurship, Social Sciences, and Economics from Northwood University in West Palm Beach, FL. Before graduation she was honored as Marketing Program Student of the Year by the late Russell G. Finley.
In order to fulfill the complex needs and long term goals of her clients, she also holds the following financial services specific qualifications and training:
When working with private families and individuals, Rua takes a very detail oriented approach to developing strategies that will help her clients achieve their financial goals. She utilizes the investment insights of Merrill and provides access to the banking convenience of Bank of America to help her clients with strategies that are designed improve their financial lives. She also believes it is important to treat her clients in a way that respects the efforts they have made to get where they are.
Rua is a specially qualified Senior Portfolio Advisor who, in addition to providing traditional advice and guidance, can draw from her experience to help clients pursue their objectives by building and managing custom investment strategies, selecting from a wide range of Merrill model portfolios and third-party investment strategies. When servicing clients through the firm’s Investment Advisory Program, a Senior Portfolio Advisor may manage those strategies on a discretionary basis.
Rua lives in Spring Lake with her husband, Ken Hekhuis, and their three dogs (a goofy but sweet bulldog named George, his daughter named Amy, and a spritely Maltese named Coconut). Outside of work you may find her volunteering for local charities such as the Humane Society of West Michigan, running, biking, doing martial arts, skiing, or laughably attempting to golf.
English & Spanish
Palm Beach Atlantic University
Rapid City Central High School
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Supported by the global resources of Merrill, my team is comprised of talented and experienced individuals committed to building strong client relationships based on trust and personalized service.
The following specialists do not make securities recommendations. Please contact your Merrill Lynch Wealth Management Advisor if you have questions about how a specialist might be able to assist you.
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We offer you access to the investing insights of Merrill, as well as banking, trust and fiduciary services from Bank of America to help you pursue your goals. We will work to help you stay on track, regardless of what the markets are doing.
1Investment products are offered by Merrill Lynch, Pierce, Fenner & Smith Incorporated.
2Banking products are offered by Bank of America, N.A.
3Insurance and annuity products offered through Merrill Lynch Life Agency Inc.
We understand that both your life and the financial markets can change over time. By periodically checking in to discuss changes in your life and revisiting your financial strategy, our goal is to help you stay on track to achieve what's most important to you.
We'll meet with you periodically to review your goals and the progress you’ve made toward reaching them. We'll also discuss any adjustments needed to your financial strategy to help you stay on course.
Your life and goals change. We can help you keep track of these changes so they can be reflected in your financial strategy.
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Helping you reach your goals starts with getting to know you personally. Through understanding what matters most to you, I can help you create a financial strategy that reflects your personality. Only then can I offer an approach that is built around your life priorities and the ongoing advice you need to help you manage fluctuations in the market and changes in your life. Let’s work together to help you achieve your goals.
As Merrill Lynch Wealth Management Advisors, we will sort through the financial complexities of your life, helping you build a customized investment strategy to pursue your goals.
We put you first, every day.
Getting to know you is our primary goal.
Drawing from our experience and the best thinking of Merrill, we will build a strategy that reflects your unique needs, priorities and financial situation.
We will work to help you stay on track, regardless of what the markets are doing.