Taking care of your family and other people in your life
- Trust & Estate Planning Services4
- Education Funding1
250 Monroe Avenue Nw
Grand Rapids, MI 49503
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Accessible, knowledgeable and experienced, I am committed to building and maintaining strong client relationships. I am passionate about what I do and I bring that passion to helping every client make what may be the most important financial decisions of their lives.
By the time she joined Merrill in 2012, Rua had launched and ran three separate successful private businesses. This prior experience amplified her awareness of the need for a strong support system, knowledgeable advisement, and a solid plan. Now she uses this methodology for success to guide the finances for a select group of successful families in West Michigan. As a mantra, you will hear her advise clients to step back and "start with the end in mind" while developing a plan to help achieve their goals.
Rua takes a very detail oriented, team-based approach to developing strategies that will help her clients achieve their financial goals. She utilizes the investment insights of Merrill, coordinated with a private and high-tech banking convenience using Bank of America to help her clients with strategies that are designed to improve their financial lives. She also believes it is important to treat her clients in a way that respects the efforts they have made to get where they are. Sophisticated does not need to be complicated. It should feel seamless.
Rua lives in Spring Lake with her husband, Ken Hekhuis, and their three dogs (two bulldogs named George & Amy, and a spritely Maltese named Coconut). Outside of work you may find her volunteering for local charities such as the Humane Society of West Michigan, running, biking, doing martial arts, skiing, or laughably attempting to golf.
English & Spanish
Palm Beach Atlantic University
Rapid City Central High School
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The following specialists do not make securities recommendations. Please contact your Merrill Lynch Wealth Management Advisor if you have questions about how a specialist might be able to assist you.
Wealth Management Banking Specialist
ISG Portfolio Strategist
Retail Sales Manager
Bank of America, N.A.
2 Banking, mortgage and home equity products offered by Bank of America, N.A.
3 Insurance and annuity products offered through Merrill Lynch Life Agency Inc.
4 Trust and fiduciary services are provided by Bank of America Private Bank.
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