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- Trust & Estate Services2
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Everyone starts their career somewhere. At age 12, Rua recalls looking forward to riding her bicycle to a roadside peanuts and crawfish stand in Northern Florida to earn $2.50 an hour. It was an honest 10 hour work day all summer long yet she thought it was fun. She developed a love for hard work at an early age.
By the time she joined Merrill Lynch in 2012, Rua had launched and ran three separate successful private businesses, won an international award for business plan writing, worked in the medical field for both cardiac and Alzheimer’s related disorders, and invented and distributed a patented medical device. This experience as a business executive and business owner has afforded her the ability to intimately understand the needs of her clients that are exceptionally high-achieving and active professionals and address those needs directly.
Academically, she was named the Joe J. Eassa Jr. Scholar and graduated Summa Cum Laude with a Masters Degree in Marketing and Management from the Rinker School of Business at Palm Beach Atlantic University. She also graduated Summa Cum Laude with a Bachelor of Science in Marketing and Management and a triple minor and emphasis on Entrepreneurship, Social Sciences, and Economics from Northwood University in West Palm Beach, FL. Before graduation she was honored as Marketing Program Student of the Year by the late Russell G. Finley.
In order to fulfill the complex needs and long term goals of her clients, she also holds the following financial services specific qualifications and training:
When working with private families and individuals, Rua takes a very detail oriented approach to developing strategies that will help her clients achieve their financial goals. She utilizes the vast resources that Bank of America Merrill Lynch has to offer to help her clients with strategies that improve their financial lives. She also believes it is important to treat her clients in a way that respects the efforts they have made to get where they are.
Rua is a specially qualified Senior Portfolio Advisor who, in addition to providing traditional advice and guidance, can draw from her experience to help clients pursue their objectives by building and managing custom investment strategies, selecting from a wide range of Merrill Lynch model portfolios and third-party investment strategies. When servicing clients through the firm’s Investment Advisory Program, a Senior Portfolio Advisor may manage those strategies on a discretionary basis.
Rua lives in Spring Lake with her husband, Ken Hekhuis, and their three dogs (a goofy but sweet bulldog named George, his daughter named Amy, and a spritely Maltese named Coconut). Outside of work you may find her volunteering for local charities such as the Humane Society of West Michigan, running, biking, doing martial arts, skiing, or laughably attempting to golf.
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Palm Beach Atlantic University
Rapid City Central High School
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1Investment products are offered by Merrill Lynch, Pierce, Fenner & Smith Incorporated.
2Banking products are offered by Bank of America, N.A.
3Insurance and annuity products offered through Merrill Lynch Life Agency Inc.
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