Taking care of your family and other people in your life
- Trust & Estate Planning Services4
- Education Funding1
250 Monroe Avenue Nw
Grand Rapids, MI 49503
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Accessible, knowledgeable and experienced, I am committed to building and maintaining strong client relationships. I am passionate about what I do and I bring that passion to helping every client make what may be the most important financial decisions of their lives.
By the time she joined Merrill in 2012, Rua had launched and ran three separate successful private businesses. This prior experience amplified her awareness of the need for a strong support system, knowledgeable advisement, and a solid plan. Now she uses this methodology for success to guide the finances for a select group of successful families in West Michigan. As a mantra, you will hear her advise clients to step back and "start with the end in mind" while developing a plan to help achieve their goals.
Rua takes a very detail oriented, team-based approach to developing strategies that will help her clients achieve their financial goals. She utilizes the investment insights of Merrill, coordinated with a private and high-tech banking convenience using Bank of America to help her clients with strategies that are designed to improve their financial lives. She also believes it is important to treat her clients in a way that respects the efforts they have made to get where they are. Sophisticated does not need to be complicated. It should feel seamless.
Rua lives in Spring Lake with her husband, Ken Hekhuis, and their three dogs (two bulldogs named George & Amy, and a spritely Maltese named Coconut). Outside of work you may find her volunteering for local charities such as the Humane Society of West Michigan, running, biking, doing martial arts, skiing, or laughably attempting to golf.
English & Spanish
Palm Beach Atlantic University
Rapid City Central High School
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Supported by the global resources of Merrill, my team is comprised of talented and experienced individuals committed to building strong client relationships based on trust and personalized service.
The following specialists do not make securities recommendations. Please contact your Merrill Lynch Wealth Management Advisor if you have questions about how a specialist might be able to assist you.
Wealth Management Banking Specialist
ISG Portfolio Strategist
Retail Sales Manager
Bank of America, N.A.
We offer you access to the investing insights of Merrill, trust and fiduciary services from Bank of America Private Bank, and the banking convenience of Bank of America to help you pursue your goals. We will work to help you stay on track, regardless of what the markets are doing.
1 Investment products are offered by Merrill Lynch, Pierce, Fenner & Smith Incorporated.
2 Banking, mortgage and home equity products offered by Bank of America, N.A.
3 Insurance and annuity products offered through Merrill Lynch Life Agency Inc.
4 Trust and fiduciary services are provided by Bank of America Private Bank.
We understand that both your life and the financial markets can change over time. By periodically checking in to discuss changes in your life and revisiting your financial approach, our goal is to help you stay on track to achieve what's most important to you.
We’ll meet with you to review your goals and the progress you’ve made toward reaching them. We’ll also discuss any adjustments needed to your financial approach to help you stay on course.
Your life and goals change. As these changes occur, we can update your approach to reflect them.
MyMerrill is your online destination for access to your financial information, secure communications, and a robust offering of tools and capabilities.
Your advisor is a click away within our site or mobile apps
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Access to your complete financial life is available with My Financial Picture, Merrill’s asset aggregation tool
Helping you reach your goals starts with getting to know you personally. Through understanding what matters most to you, together I can help you create a financial approach that reflects your personality. Only then can I offer an approach that is built around your life priorities and the advice you need to help you address fluctuations in the market and changes in your life. Let’s work together to help you achieve your goals.
As Merrill Lynch Wealth Management Advisors, we will sort through the financial complexities of your life, helping you build a customized investment approach to address your needs and pursue your goals.
We put you first, every day.
We get to know you and your family, your financial situation and what matters most to you.
Drawing from our experience and the best thinking of Merrill, together we will design an approach that reflects your unique needs, priorities and financial situation.
We will work to help you stay on track, regardless of what the markets are doing.