Taking care of your family and other people in your life
- Trust & Estate Planning Services4
- Education Funding1
At The Barnett Wealth Management Group, we operate under a basic premise – that so much in clients’ lives revolves around money. Accounting for clients’ ambitions, situations and desires to make wise financial decisions, we are motivated by the belief that our performance and professionalism play critical roles in enhancing and enriching the lives of those we serve.
Led by Rob Barnett – we have attracted a growing number of clients, young and older, in Minnesota and more than 15 other states. These women and men are quite accomplished and wish to accomplish more. They include corporate executives in senior management at public and private enterprises and high-net-worth families with significant wealth and expectations.
Rob’s rigorous training to obtain the CFP® certification* and the CIMA® designation** gives him the ability to work on a continuous basis with each client – from the outset of our planning-based approach through the precise allocation and review of a customized, risk-managed portfolio. For Rob, conveying complex subject matter in granular but simple terms is essential to creating trusted client relationships.
Operating on multiple cylinders to address clients’ specialized financial needs, our mission is to do more for each client. In fact, we take careful measure of each client’s wealth in the same way we evaluate our own performance. Are we doing everything possible to help clients achieve the financial and life goals they’ve set for themselves? Are we fulfilling the responsibility we believe we have to clients and their families? These questions remind us to focus on more than numbers. We’re striving to enhance and preserve the quality of clients’ lives and lifestyles.
Over the years, we’ve developed the rich experience and demonstrated ability to manage high concentrations of wealth for our affluent, nationwide clientele – including many individuals who’ve been referred to us. We are fully invested in supporting these clients and welcome the opportunity to serve you, as well.
Why do clients come to us? At The Barnett Wealth Management Group, we find many have “outgrown” their previous financial advisors’ abilities, their banking relationship, or the capabilities of those firms. Others have reached a point where the complexities and urgencies of their financial situations demand an extra measure of sophisticated financial acumen.
As part of our planning-based approach, we consider the broad canvas of clients’ lives. Despite their wealth, some clients wrestle with the right balance – for enjoying it now, saving for retirement, funding a child’s education, passing it along, or supporting a worthy cause.
To help clients identify and prioritize their objectives, we ask questions – some expected, some not. “What’s your primary concern, financial or otherwise? If you looked back five years, are you surprised where you are now? Who are you responsible for? What do you want for those you love? What do you want to accomplish personally? What do you envision three years from now? And what role would you like us to play?”
Revisiting questions like those above over the course of each client relationship, we can adjust a financial strategy so that decisions move in synch with a client’s needs and outside factors. We also educate clients and try to engage with both spouses and their grown children. Taking time to convey information clearly, we walk clients through relevant considerations. Then, we explain alternative paths toward meeting goals they find meaningful.
We are well aware that successful individuals like you can choose from among thousands of advisors. We are also aware that our own diligence and performance can help you focus more squarely on your finances and family. We have families, too. By providing genuine care and consistency, we can help optimize your wealth, so that you can enjoy the people and passions in your life.
As a team that managed clients’ money and emotion amid 2008 and 2020 volatility, The Barnett Wealth Management Group is proud to say that virtually all of those clients remain with us today. We believe that’s due in large part to our enlightened perspective on mitigating investment risk.
A typical client of ours takes on considerable financial risk – often, with much of their wealth represented by company equity, which is often illiquid and highly concentrated. Our experience serving corporate executives helps position us to provide requisite and appropriate guidance as it pertains to restricted stock, grants, options and the complex strategies used to hedge, create cash-flow and minimize tax exposure for concentrated positions.
Specifically, we are proponents of building dividend-focused portfolios with equities of successful companies that have grown their dividends over time (allowing for faster compounded returns). We are also “tactical asset allocators” who examine sectors that may be overvalued or undervalued. Using Merrill model portfolios and separately managed accounts, our robust investment platform allows us to be completely independent and flexible in crafting each client’s portfolio.
In many cases, we introduce clients to the benefits of owning alternative investments including private equity, real estate, hedge funds and private debt – assets not correlated to the volatility of major markets. Instead, these investments typically reflect the innovation of forward-thinking entrepreneurs.
Whether we formulate a growth, preservation or distribution strategy, we weigh a client’s tolerance for risk and other factors. We also exercise “tax diligence” throughout the year, as well as rebalance portfolios as market movements may require adjustments.
Of course, our efforts require an extra measure of time that many advisors do not expend. However, we believe that clients deserve our very best and extended focus when positive and enduring results can be achieved.
*Some or all alternative investment programs may not be in the best interest of certain investors. No assurance can be given that any alternative investment’s investment objectives will be achieved.
At The Barnett Wealth Management Group, our vision of providing superior wealth management is predicated on having a genuine, ongoing appreciation of you – what keeps you at night, and what gets you up each morning.
If you’re like most of our clients, you want enough money to support your lifestyle in retirement – without having to make changes you don’t anticipate. Ours is a heartfelt commitment to provide high caliber intelligence and insight. As our client, you can expect that we will:
Supported by the global resources of Merrill, our team is comprised of talented and experienced individuals committed to building strong client relationships based on trust and personalized service.
Learn about the MyMerrill Mobile App.
We offer you access to the investing insights of Merrill, trust and fiduciary services from Bank of America Private Bank, and the banking convenience of Bank of America to help you pursue your goals. We will work to help you stay on track, regardless of what the markets are doing.
1 Investment products are offered by Merrill Lynch, Pierce, Fenner & Smith Incorporated.
2 Banking, mortgage and home equity products offered by Bank of America, N.A.
3 Insurance and annuity products offered through Merrill Lynch Life Agency Inc.
4 Trust and fiduciary services are provided by Bank of America Private Bank.
We understand that both your life and the financial markets can change over time. By periodically checking in to discuss changes in your life and revisiting your financial approach, our goal is to help you stay on track to achieve what's most important to you.
We’ll meet with you to review your goals and the progress you’ve made toward reaching them. We’ll also discuss any adjustments needed to your financial approach to help you stay on course.
Your life and goals change. As these changes occur, we can update your approach to reflect them.
MyMerrill is your online destination for access to your financial information, secure communications, and a robust offering of tools and capabilities.
Your advisor is a click away within our site or mobile apps
You can manage account security with our customizable security capabilities such as touch ID, one time passcode, and other security features
Access to your complete financial life is available with My Financial Picture, Merrill’s asset aggregation tool
Helping you reach your goals starts with getting to know you personally. Through understanding what matters most to you, together we can help you create a financial approach that reflects your personality. Only then can we offer an approach that is built around your life priorities and the advice you need to help you address fluctuations in the market and changes in your life. Let’s work together to help you achieve your goals.
As Merrill Lynch Wealth Management Advisors, we will sort through the financial
complexities of your life, helping you build a customized investment approach to address your needs and pursue your goals.
We put you first, every day.
We get to know you and your family, your financial situation and what matters most to you.
Drawing from our experience and the best thinking of Merrill, together we will design an approach that reflects your unique needs, priorities and financial situation.
We will work to help you stay on track, regardless of what the markets are doing.