Outlook 2023: Back to the (new) future

Outlook 2023: Back to the (new) future

Watch experts discuss inflation, interest rates, the markets – and the possibility of a more promising market environment.

Watch now

Outlook 2023: Back to the (new) future

Outlook 2023: Back to the (new) future

Watch experts discuss inflation, interest rates, the markets – and the possibility of a more promising market environment.

Watch now

Merrill Lynch

Froehlich Rice Wealth Management

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Merrill Lynch
Wealth Management

Accessible, knowledgeable and experienced, we are committed to building and maintaining strong client relationships. We’re passionate about what we do and we bring that passion to helping every client make what may be the most important financial decisions of their lives.

Froehlich Rice Wealth Management


In an increasingly complex world we help you focus on the things that matter the most to you.   Our team has the depth and breadth of experience, insight, and knowledge to assist you in making the future you envision a reality.

Our Philosophy

What matters most to you, matters most to us.  By understanding what is most important to you, we can help you create a path to live the life you want.

Life's Questions

You have questions, we have answers. When you work with us, we view ourselves as a resource for you and your family. As life happens, you will have questions.   These questions might include:
When can we comfortably retire?
Once we retire, how do we manage our cash flow?
How do we go about leaving a legacy for our kids or a worthy?
Can we afford that trip of a lifetime?
How can we help take care of our loved ones as they age?
What is the best way to pay for college?
How do we help our kids transition from college students to working adults?
What is the best retirement plan for my business?
What is the right balance of assets and liabilities for us?

The answers are as exclusive to you as they are dependent upon your unique situation. By understanding your personal situation, we can help you determine the best answers for your personal and financial wellbeing.

Working With Us

Our approach starts with you.  The most important factors are your life, your family, your needs, and your aspirations.  We will work to assess and understand your current situation and consider risks to your financial wellbeing that you may have not yet considered.   The result is a customized wealth management strategy to pursue the life you envision.   As your life and the world we live in change we will continue to work with you to refine your personal strategies.

Meet the Team

Supported by the global resources of Merrill, our team is comprised of talented and experienced individuals committed to building strong client relationships based on trust and personalized service.

Staying on Track

We understand that both your life and the financial markets can change over time. By checking in to discuss changes in your life and revisiting your financial approach, our goal is to help you stay on track to achieve what's most important to you.

Reviews to help you
stay on track

We’ll meet with you to review your goals and the progress you’ve made toward reaching them. We’ll also discuss any adjustments needed to your financial approach to help you stay on course.

    Changes in your life
    and to your goals

    Your life and goals change. As these changes occur, we can update your approach to reflect them.


    MyMerrill is your online destination for access to your financial information, secure communications, and a robust offering of tools and capabilities.

    Your advisor is a click away within our site or mobile apps

    You can manage account security with our customizable security capabilities such as touch ID, one time passcode, and other security features

    Access to your complete financial life is available with My Financial Picture, Merrill’s asset aggregation tool

      Let’s Have a Conversation

      Helping you reach your goals starts with getting to know you personally. Through understanding what matters most to you, together we can help you create a financial approach that reflects your personality. Only then can we offer an approach that is built around your life priorities and the advice you need to help you address fluctuations in the market and changes in your life. Let’s work together to help you achieve your goals.

      Why Merrill?

      As Merrill Lynch Wealth Management Advisors, we will sort through the financial complexities of your life, helping you build a customized investment approach to address your needs and pursue your goals.


      We put you first, every day.
      Learn more about the dedicated one-on-one relationship you can have with a Merrill Lynch Wealth Management Advisor.

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      Transcript of Video 

      No question too big or moment too small

      For every question you have, every decision you make and every answer you need, we are with you to listen and help guide you along the many paths your life can take. Watch this video to see some questions we can address together.

      Personalized advice from a dedicated financial advisor.

      We get to know you and your family, your financial situation and what matters most to you.

      A comprehensive approach, built around your life’s priorities.

      Drawing from our experience and the best thinking of Merrill, together we will design an approach that reflects your unique needs, priorities and financial situation.

      Adjusting your investment approach as your life and the markets change.

      We will work to help you stay on track, regardless of what the markets are doing.