Kimberly R. Roth



We are a multigenerational family business serving the complex wealth management needs of clients across the country. The trusting personal atmosphere we cultivate with clients is an extension of our strong family bond. We are all equally committed to the same disciplined process designed to better organize your financial life, help preserve your wealth, and pursue your financial goals. 

In addition to finding out about your assets, liabilities, and how your portfolio is currently structured, our process begins by uncovering your feelings about where you are and where you hope to be. We take the time to build personal relationships with every generation of your family, so we can understand and anticipate your needs.

For those transitioning from work to retirement, we can help develop strategies to preserve your wealth throughout your retirement and maintain it for your heirs. We can help you create the legacy you desire, by working closely with your tax advisor and estate planning attorney, as well as trust and estate planning professionals to recommend tax-minimization strategies and review your wills, trusts and life insurance. 

Business owners look to us to help pursue their goals through assistance with retirement and defined-benefit plan services, cash management strategies, exit planning, acquisition and valuation of the sale of their business. We also offer access to credit, lending, corporate cash management, corporate financing, and other banking services through Bank of America.

Looking beyond your investable assets, we are committed to forming life-long relationships with you and your family and to paving paths toward your broader goals.

Kimberly R. Roth, CRPC
Resident Director
Senior Vice President
Senior Consultant
Holds the Series 7, Series 66, Series 31, Series 9 and Series 10 FINRA Registrations.

Joining Merrill in 2002, Kimberly focuses on providing extensive and attentive service to clients. In 2008 she was appointed Resident Director of the Merrill Lynch Wealth Management Missoula Branch office. Since joining Merrill, Kimberly has focused on business development in retirement as well as estate planning strategies where she works with clients legal advisors in developing their estate plan, investment strategies and financial advice. 

Kimberly resides in Missoula with her husband, Mike and two children.

Brian J. Eicholtz, CPFA
Senior Vice President
Senior Financial Advisor

Holds the Series 7 and Series 66 FINRA Registrations.

Brian began his career in 2010 as a Financial Advisor. In 2013, after earning is M.B.A. from the University of Montana, he joined his mother-in-law, Kimberly Roth. In 2018 Brian earned the Senior Financial Advisor and Senior Vice President titles. 

Brian focuses on the complex issues faced by the career-building generation who are concerned with building and preserving their wealth. He focuses on guiding clients through the retirement process so they can spend their time doing what they enjoy most. Brian oversees the portfolio management, portfolio strategy creation, client relationship management, and strategy development for the team. 

After earning his bachelor’s degree in accounting from the University of Montana, Brian continued his education, earning an M.B.A. from his alma mater. Committed to giving back to his community, Brian served as a firefighter for four summers with Montana’s Department of Natural Resources and Conservation. There he learned the value of hard work, good communication and being part of a team. Brian, his wife Danielle and two daughter's Ella and Mya live in Missoula. In his time away from the office, Brian enjoys skiing, fishing and spending time at his cabin with his family.

Danielle Y. Eicholtz
Client Associate
Resident Director Assistant
Client Associate Branch Coach
Montana State Notary

Danielle began her career at Merrill in 2011, in the Missoula branch office while attending college. After graduating from the University of Montana with a bachelor’s degree in Communication with an emphasis on human and public relations, and a minor in Media Arts, Danielle joined her mother, Kimberly Roth, as a Client Associate for The Roth Group. Today, she continues to use her communication skills to provide a high level of personalized attention and exceptional client service to clients. She enjoys building long-term relationships with clients and goes above and beyond to meet the needs, expectations and address any questions and concerns, quickly and effectively. 

With her loyal, hardworking, and passionate personality, Danielle is thought of as the “go-to” for many client’s needs. When timely answers are needed on account questions, Danielle is often the first stop for advisors and clients. Stepping in and delivering customized service support to clients with a high level of internal services to the advisor team is one of her main priorities. Her responsibilities include scheduling appointments, opening and servicing accounts, planning client events and seminars, generating reports, business development, marketing, and overall team operations. She is also well versed with Merrill’s online tools and takes the time to introduce clients to the Firm’s latest technology. 

She appreciates being part of a team that plays a key role in helping manage clients investments to pursue their desired retirement lifestyle. 

Danielle, her husband Brian and two daughter's Ella and Mya reside in Missoula where she enjoys days at the lake, hiking with her two dogs, Duke and Lola, skiing and spending time with her friends and family.

*CRPC® and Chartered Retirement Planning CounselorSM are registered service marks of the College for Financial Planning.

I follow the deep-seated Merrill tradition of participating in the communities we serve. This drives my interest in spending time volunteering with organizations in our community.




    California State University System

Where do we begin? It starts with you.

At Merrill Lynch Wealth Management, your financial advisor focuses on the things you care about most- family, goals and priorities - even as they change over the years.

Understanding Your Life


My mission is to understand you and your priorities. To take the time, to ask hard, smart questions and to listen carefully, then to understand, in great detail, exactly where your wealth stands today, and where you'd like it to be tomorrow. I help you design, implement and periodically monitor a customized wealth management strategy that helps you and your family pursue your personal financial goals while managing investment risk. My wealth management approach is about using wealth to help turn goals into reality.


I believe the best financial strategy is the one that helps you pursue your goals. That's why, from the start, we talk about your aspirations and encourage you to ask questions about issues that matter most to you. Worried about managing future health care expenses? College on the horizon? Considering the sale of a business or purchase of a home? Preparing to pass your wealth to future generations? With access to the investment insights of Merrill and the banking convenience of Bank of America, I will work with you to develop strategies designed to help address your financial needs.


I begin every relationship with a conversation, helping you identify and prioritize which goals matter most to you. Whether it's transferring wealth to the next generation, customizing financial strategies to help you pursue your passions, or providing advice and guidance to help you stay informed, I start by listening to learn more about you.

Drawing upon research in the field of behavioral finance, Merrill developed the Investment Personality Assessment to help me get to know you better as an investor and help you refine your investing preferences. By gaining a deeper understanding of how you think and feel about investing, through this assessment I can customize financial strategies together. Using an understanding of your priorities and investment personality as a foundation, I help you access the full breadth of resources from Bank of America’s banking products and services and Merrill’s investment insights to address all aspects of your financial life.


My process is designed to help deliver a customized, consistent experience to assist clients not only in wealth accumulation and preservation, but in areas that go beyond investment management. My ability to provide access to the investment insights of Merrill, as well as banking, trust and fiduciary services from Bank of America offers a way to help clients manage all of the pieces of their financial lives. I view myself as a financial resource, helping clients with strategies for transferring wealth to the younger generation.

Focus On Individuals and Families

I work primarily with high-net-worth individuals and families. I’ll begin by getting to know you as we explore the following seven priorities together:

  • Health: Managing healthcare expenses, now and in the future
  • Home: Upsizing, downsizing, remodeling or buying a vacation home
  • Family: Taking care of your family and other people in your life
  • Leisure: Spending your free time in meaningful ways
  • Giving: Volunteering, mentoring others and giving to charities
  • Work: Working in retirement, selling or starting a business
  • Finance: Bringing it all together and defining your financial goals

I work closely with other trusted professionals to help clients pursue their goals, drawing on the investment insights of Merrill and access to the banking convenience of Bank of America as we do so.


Your approach to investing

Drawing upon research in the field of behavioral finance, Merrill developed the Investment Personality Assessment to help us get to know you better as an investor and potentially help you refine your own investing preferences. By gaining a deeper understanding of how you think and feel about investing through this assessment, we can customize the financial strategy we develop together to help you pursue what matters most to you. Our Investment Personality Assessment is one of the ways to help us get to know you - to understand your goals and priorities. These questions will give you a sense of the full assessment and help us provide you with additional insights and resources.

Understanding your goals and priorities

Your life and goals change. We have tools to help you keep track of these changes so they can be reflected in your financial strategy.

Your Financial Strategy

We offer you access to the investing insights of Merrill, as well as banking, trust and fiduciary services from Bank of America to help you pursue your goals. We will work to help you stay on track, regardless of what the markets are doing.

Taking care of your family and other people in your life
  • Trust & Estate Services2
  • Education Funding Strategies1
  • Insurance3
Planning for healthcare expenses now and in the future
  • Long-term Care Insurance3
  • Health Savings Account2
  • Disability Insurance3
Upsizing, downsizing, remodeling or buying a vacation home
  • Home Loans2
  • Home Equity Lines of Credit2
  • Securities-Based Lending2
  • Credit Cards2
Working in retirement, selling or starting a business
  • Bank of America Business Banking2
  • Exchange Funds1
  • Concentrated Stock Management1
  • Succession Planning1
Spending your free time in meaningful ways
  • Credit Cards2
  • Securities-Based Lending2
  • Structured Lending2
Volunteering, mentoring others and giving to charities
  • Donor-Advised Funds2
  • Private Foundations2
  • Charitable Trusts2
Using your finances to bring it all together
  • Merrill Lynch Investment Accounts1
  • Investment Advisory Accounts1
  • Alternative Investments1
  • Exchange-Traded Funds1
  • Mutual Funds1
  • Closed-end Funds1
  • Fixed Income Products1
  • Options1
  • Annuities3
  • Impact Portfolios1
  • Market-Linked Investments1
  • Securities-Based Lending2
  • Margin1
  • Home Loans2
  • Bank of America Checking and Savings Accounts2
  • Credit Cards2
  • Online Account Access1,2

1Investment products are offered by Merrill Lynch, Pierce, Fenner & Smith Incorporated.
2Banking products are offered by Bank of America, N.A.
3Insurance and annuity products offered through Merrill Lynch Life Agency Inc.

Staying on Track

We understand that both your life and the financial markets can change over time. By periodically checking in to discuss changes in your life and revisiting your financial strategy, our goal is to help you stay on track to achieve what's most important to you.

<br />Regular reviews to help you stay<br />on track

Regular reviews to help you stay
on track

We'll meet with you periodically to review your goals and the progress you’ve made toward reaching them. We'll also discuss any adjustments needed to your financial strategy to help you stay on course.

    <br />Monitoring changes in your life<br />and to your goals

    Monitoring changes in your life
    and to your goals

    Your life and goals change. We can help you keep track of these changes so they can be reflected in your financial strategy.

    Wealth Management Your Way

    MyMerrill is your online and mobile destination for access to your financial information, secure communications, and a robust offering of tools and capabilities

    It’s easy to seamlessly integrate your Merrill Wealth Management and Bank of America banking accounts online and through our mobile apps with a single click

    You can manage account security with our customizable security capabilities such as Face ID/Touch ID, one time passcode and other security features

    Your advisor is a click away through our Secure Inbox and texting application

    Access to your complete financial life is available with Spending & Budgeting, integrating your Merrill and Bank of America activity into a powerful tool to track your expenses and income

      Let’s Have a Conversation

      Helping you reach your goals starts with getting to know you personally. Through understanding what matters most to you, I can help you create a financial strategy that reflects your personality. Only then can I offer an approach that is built around your life priorities and the ongoing advice you need to help you manage fluctuations in the market and changes in your life. Let’s work together to help you achieve your goals.

      Why Merrill Lynch?

      As Merrill Lynch Wealth Management Advisors, we will sort through the financial complexities of your life, helping you build a customized investment strategy to pursue your goals.


      We put you first, every day.
      Learn more about the dedicated one-on-one relationship you can have with a Merrill Lynch Wealth Management Advisor.

      Personalized advice from a dedicated financial advisor.

      Getting to know you is our primary goal.

      A comprehensive approach, built around your life’s priorities.

      Drawing from our experience and the best thinking of Merrill, we will build a strategy that reflects your unique needs, priorities and financial situation.

      Adjusting your plan as your life and the markets change.

      We will work to help you stay on track, regardless of what the markets are doing.