Capabilities

Merrill’s process is designed to help deliver a customized, comprehensive experience to assist you not only in wealth accumulation and preservation, but in areas that go beyond investments. Providing you with access to the investment insights of Merrill, trust and fiduciary services from Bank of America Private Bank, and the banking and lending solutions of Bank of America offers a way to help you manage all of the pieces of your financial life. Working one-on-one with a Merrill advisor means you have a single point of contact to help you with potential strategies for transferring wealth to the younger generation.

Focus On Individuals, Families and Small Businesses

We believe that financial success can be achieved when you’re able to make investment-related decisions and trade-offs that can help you reach personally meaningful goals. Whether you’re planning your retirement, saving to buy a home or funding a child’s education, the process begins by getting to know you and how you feel about the following:

• Health: Managing healthcare expenses, now and in the future
• Home: Upsizing, downsizing, remodeling or buying a vacation home
• Family: Taking care of your family and other people in your life
• Leisure: Spending your free time in meaningful ways
• Giving: Volunteering, mentoring others and giving to charities
• Work: Working in retirement, selling or starting a business
• Finance: Bringing it all together and defining your financial goals

Success will be measured by the amount of progress you are making toward reaching your goals, making thoughtfully considered adjustments as events and conditions warrant.

This material should be regarded as general or educational information on healthcare or Social Security considerations and is not intended to provide specific healthcare or social security advice. If you have questions regarding your particular situation, please contact your legal or tax advisor.

Your approach to investing

Drawing upon research in the field of behavioral finance, Merrill developed the Investment Personality Assessment to help us get to know you better as an investor and potentially help you refine your own investing preferences. By gaining a deeper understanding of how you think and feel about investing through this assessment, we can customize the financial approach we develop together to help you pursue what matters most to you. Our Investment Personality Assessment is one of the ways to help us get to know you - to understand your goals and priorities. These questions will help us provide you with additional insights and resources.

Understanding your goals and priorities

Your life and goals change. We have tools to help you keep track of these changes so they can be reflected in your financial approach.

Philosophy

We believe the best financial approach is the one that helps you pursue your goals. That's why, from the start, we talk about your aspirations and encourage you to ask questions about issues that matter most to you. Calculating how to manage future health care expenses? College on the horizon? Considering the sale of a business or purchase of a home? Preparing to pass your wealth to future generations? It all starts with a plan intended to help you manage, grow, and preserve your wealth today, while also considering the impact it can have for years to come. With access to the investment insights of Merrill and banking solutions from Bank of America, we will work with you to develop an approach designed to help address your financial needs.

Welcome

The Cohen Group is a Merrill Lynch Wealth Management team headquartered in Las Vegas, Nevada. As a father-daughter team, we know what it takes to help busy families build and preserve their wealth. Our diversity in age assists us in effectively communicating and building lasting relationships with clients from every generation.

With more than five decades of combined experience, our dedication to helping families across the country at various stages in their lives has translated into long-standing relationships, many of which span three and four generations. Some of our clients are raising families, accumulating wealth and planning their financial futures, while others are more focused on retirement income, asset preservation or preserving a legacy for future generations. While every client is unique in their circumstances, our mission is to offer straightforward answers and strategies that lead to smarter, more informed decisions.

Our cohesive structure is designed to provide a consistently high level of service to you and your family throughout your lifetimes. We begin every relationship with a conversation, helping you identify and prioritize which goals matter most.

We know there isn’t a one-size-fits-all answer to personal finance. That’s why the recommendations we make are customized to your unique and specific objectives and will adapt as your priorities change. Once your strategy is in place, we regularly track its progress relative to your defined objectives and suggest any changes where needed. We accomplish this through periodic reviews with you throughout the year, either in person or via telephone, Zoom, or Webex. A key to this step is your involvement and communication of any significant changes in your life.

At The Cohen Group, we pledge to remain a constant in your life, and we’re here to guide you and your family today and in the future. We welcome the opportunity to speak with you and show you how we can be a valued resource for every stage of your financial life.