Profile

The Cohen Group is a Merrill Lynch Wealth Management team headquartered in Las Vegas, Nevada. As a father-daughter team, we know what it takes to help busy families build and preserve their wealth. Our diversity in age assists us in effectively communicating and building lasting relationships with clients from every generation.

With more than five decades of combined experience, our dedication to helping families across the country at various stages in their lives has translated into long-standing relationships, many of which span three and four generations. Some of our clients are raising families, accumulating wealth and planning their financial futures, while others are more focused on retirement income, asset preservation or protecting a legacy for future generations. While every client is unique in their circumstances, our mission is to offer straightforward answers and strategies that lead to smarter, more informed decisions.

Our cohesive structure is designed to provide a consistently high level of service to you and your family throughout your lifetimes. We begin every relationship with a conversation, helping you identify and prioritize which goals matter most.

We know there isn’t a one-size-fits-all answer to personal finance. That’s why the recommendations we make are customized to your unique and specific objectives and will adapt as your priorities change. Once your strategy is in place, we continually oversee its progress relative to your defined objectives and suggest any changes where needed. We accomplish this through periodic reviews with you throughout the year, either in person or via telephone, Zoom, or Webex. A key to this step is your involvement and communication of any significant changes in your life.

At The Cohen Group, we pledge to remain a constant in your life, and we’re here to guide you and your family today and in the future. We welcome the opportunity to speak with you and show you how we can be a valued resource for every stage of your financial life.

Jessica W Cohen, CFP®, CRPC
Senior Vice President
Wealth Management Advisor


Jessica is a Senior Vice President and a Wealth Management Advisor with The Cohen Group in Las Vegas, Nevada. Prior to joining the group in 2014, she spent several years as a Certified Public Accountant at Ernst & Young, LLP. Today, Jessica is proud to be part of a multigenerational family team, working alongside her father, Gary.

Serving the needs of large, multi-generational families across the country, (some of which extend four generations), Jessica is passionate about understanding every client’s unique story. She enjoys working with clients of all ages to focus on financial matters affecting them. Her mission is to help clients pursue their financial goals and establish their desired legacy through a consultative process, while providing a level of service and attentiveness that exceeds their expectations.

With a background in accounting, Jessica can work with clients’ CPAs to assist with various financial investment questions. She applies her experience to help owners of privately held companies address the unique challenges associated with running a business and can provide professional oversight for retirement income planning strategies, cash management or accumulation, key person insurance, custom lending solutions, or as they prepare for the transfer or sale of their company.

Jessica graduated with distinction from Goizueta Business School at Emory University with a Bachelor of Business Administration in finance and accounting before receiving her Master of Accountancy from University of Nevada, Las Vegas. She is a CERTIFIED FINANCIAL PLANNER, CFP® professional and holds the Chartered Retirement Planning Counselor, CRPC® designation.

Jessica was named to the Forbes "Best-in-State Wealth Advisors" lists in 2023 and 2022 (Published annually Jan.-April. Rankings based on data as of June 30 of prior year), "Top Women Wealth Advisors Best-in-State" lists in 2023 and 2022 (Published annually in February. Rankings based on data as of September 30 of prior year), along with the Forbes “Best-in-State Next-Generation Wealth Advisors” list in 2019 and 2022 (Published annually Aug – Sept. Rankings based on data as of March 31 of current year.).

Jessica’s hobbies center around hiking national parks and watching Golden Knights hockey games with her husband Nick. She also enjoys spending time with her miniature poodle Fonzi and attending shows at the performing arts center with her mother.

*Merrill, its affiliates, and financial advisors do not provide legal, tax, or accounting advice. You should consult your legal and/or tax advisors before making any financial decisions.

*Source: The Forbes “Best-in-State Wealth Advisors” list, published annually Jan-April. Rankings based on data as of June 30 of prior year.

Data provided by SHOOK® Research, LLC. Forbes Best-in-State Wealth Advisors ranking was developed by SHOOK Research and is based on in-person, virtual, and telephone due diligence meetings to measure best practices; also considered are: client retention, industry experience, credentials, review of compliance records, firm nominations; and quantitative criteria, such as: assets under management and revenue generated for their firms. Investment performance is not a criterion because client objectives and risk tolerances vary, and advisors rarely have audited performance reports. SHOOK’s research and rankings provide opinions intended to help investors choose the right financial advisor and are not indicative of future performance or representative of any one client’s experience. Past performance is not an indication of future results. Neither Forbes nor SHOOK Research receive compensation in exchange for placement on the ranking. For more information, please see www.SHOOKresearch.com. SHOOK is a registered trademark of SHOOK Research, LLC.

*Source: The Forbes “Best-in-State Next-Generation Wealth Advisors” list, published annually Aug - Sept. Rankings based on data as of March 31 of current year.

Data provided by SHOOK® Research, LLC. Forbes “Best-in-State Next Generation Wealth Advisors” ranking. SHOOK considered advisors born in 1983 or later with a minimum 4 years as an advisor. Advisors have: built their own practices and lead their teams; joined teams and are viewed as future leadership; or a combination of both. Ranking algorithm is based on qualitative measures: telephone and in-person interviews to measure best practices, client retention, industry experience, credentials, review of compliance records, firm nominations; and quantitative criteria, such as: assets under management and revenue generated for their firms. Investment performance is not a criterion because client objectives and risk tolerances vary, and advisors rarely have audited performance reports. Rankings are based on the opinions of Forbes and not representative nor indicative of any one client’s experience, future performance, or investment outcome and should not be construed as an endorsement of the advisor. SHOOK’s research and rankings provide opinions intended to help investors choose the right financial advisor and are not indicative of future performance or representative of any one client’s experience. Past performance is not an indication of future results. Neither Forbes nor SHOOK Research receive compensation in exchange for placement on the ranking. For more information, please see www.SHOOKresearch.com. SHOOK is a registered trademark of SHOOK Research, LLC.

*Source: The Forbes “Top Women Wealth Advisors Best-in-State” list, published annually in February. Rankings based on data as of Sept 30 of prior year.

Data provided by SHOOK® Research, LLC. Forbes “Top Women Wealth Advisors Best-in-State” ranking was developed by SHOOK Research and is based on in-person, virtual and telephone due diligence meetings to evaluate each advisor qualitatively, a major component of a ranking algorithm that includes: client impact, industry experience, review of best practices and compliance records, firm nominations; and quantitative criteria, including: assets under management and revenue generated for their firms. Investment performance is not a criterion because client objectives and risk tolerances vary, and advisors rarely have audited performance reports. Rankings are based on the opinions of Forbes and not representative nor indicative of any one client’s experience, future performance, or investment outcome and should not be construed as an endorsement of the advisor. Rankings and recognition from Forbes are no guarantee of future investment success and do not ensure that a current or prospective client will experience a higher level of performance results. SHOOK’s research and rankings provide opinions intended to help investors choose the right financial advisor and are not indicative of future performance or representative of any one client’s experience. Past performance is not an indication of future results. Neither Forbes nor SHOOK Research receive compensation in exchange for placement on the ranking. For more information, please see www.SHOOKresearch.com. SHOOK is a registered trademark of SHOOK Research, LLC.


Gary M Cohen
First Vice President
Senior Relationship Manager

As the founder and senior member of The Cohen Group, Gary Cohen has spent his entire career with Merrill Lynch Wealth Management. He joined the Firm in Pittsburgh, Pennsylvania in 1976 and relocated to Las Vegas, Nevada in 2003.

Today, he continues to provide leadership and vision and serves as a relationship manager for many of the team’s clients across the country. Gary believes that building a wealth management team with his daughter, Jessica, helps enable them to maintain continuity and effectively build enduring multigenerational relationships with clients and their families.

Recognizing that every family is unique in its priorities, Gary has the understanding to help them plan for and navigate the financial impact of various life transitions, including retirement or the sale of a business. Dedicated and driven, his four decades of industry experience have given him a clear understanding of how changing markets can affect portfolio outcomes. Gary’s disciplined approach helps clients navigate market volatility and pursue their goals and objectives based on their risk tolerance, time horizon, liquidity needs, and overall investment goals.

To help ensure that all of the key pieces of his clients’ wealth management strategies are unified and working together, Gary can also work with their CPAs, attorneys, institutional portfolio managers and other specialists to help avoid emotionally driven decisions about important life and financial matters.

Gary graduated from Penn State University with a Bachelor’s degree in business management, marketing, and business logistics. Over the years, he has served as a mentor to financial advisors in Merrill’s training program. Gary and his wife have two daughters, two grandchildren, and they enjoy giving retired champion Saluki dogs a new happy home. He is also an avid photographer of wildlife, landscapes and seascapes. A passionate Pittsburgh Steelers and Vegas Golden Knights fan, Gary enjoys a wide variety of hobbies and interests including international travel, collecting art, attending live concerts and Broadway shows, dining, cooking, entertaining, and cycling.