As a CERTIFIED FINANCIAL PLANNER™ professional and Chartered Retirement Plans Specialist designee, Anita offers clients wealth management planning that encompasses virtually every aspect and stage of their financial lives. Anita's passion for all things financial began as a kid, where from an early age she was asking questions about finance from her teachers and at the dinner table. A lifelong student of the markets, today she shares her knowledge with numerous professional groups, women’s organizations, and not-for-profits, speaking frequently on such topics as Women and Wealth, Financial Planning, Leaving a Legacy, World Financial Markets and the Financial Challenges of Retirement and Divorce. Anita is on the board of Estate Planning Council of Bergen County Inc. an interdisciplinary organization that supports the team concept of estate and wealth planning.

Anita also has the Certified Plan Fiduciary Advisor (CPFA®) designation issued by National Association of Plan Advisors (NAPA). 

Anita has a diverse skill and work experience that makes her uniquely qualified in her position. Anita has a Doctorate in Economics from Columbia University and has extensive experience in capital markets and application of economic theory to finance and investments. Anita has worked in the financial services industry for the past 6 years and at Merrill since 2017. 

Prior to this Anita was an Advisor at Morgan Stanley where she assisted other Financial Advisors with Financial Planning and Wealth Management for their clients. She was also a faculty at Ramapo College of New Jersey where she taught Business and Economics courses. Prior to that she worked at The Center for Business Innovation (E&Y), a business strategy and innovation think tank based in Cambridge, Massachusetts where she worked with senior executives. Anita also worked as an Economic Consultant at the World Bank in Washington D.C. focusing on topics of International Finance and Economic Development.

Anita believes in finding a balance between work, family, and community, and is dedicated to helping the community with the same passion she has for business. Anita is the President of The Woman’s Club of Ridgewood, where she has been a member since 2006, and a member of North Jersey Association of Women Business owners. She is also a past Vice President and Trustee for Ridgewood Education Foundation helping her immediate education community pursue their Tradition for Excellence. In her spare time she enjoys spending quality time with her family in Bergen County, NJ, by the shore in Mantoloking, NJ and various international travels. She also enjoys tennis, squash, swimming, and cooking and has competed in various regional and sectional USTA tournaments.

Our team is involved with local communities, assisting charitable organizations such as Ridgewood Woman's Club, and the Rotary Club. For more information about how we can help you pursue your goals and dreams, contact us at your convenience.




    Columbia University

    St Xaviers College

Professional Staff

Supported by the global resources of Merrill, my team is comprised of talented and experienced individuals committed to building strong client relationships based on trust and personalized service.

Additional Resources

The following specialists do not make securities recommendations. Please contact your Merrill Lynch Wealth Management Advisor if you have questions about how a specialist might be able to assist you.

Nisheet Bonde

Investment Solutions Group Portfolio Strategist

Bank of America, N.A.

Natalie De La Calle

Alternative Investments Regional Specialist

Bank of America, N.A.

Michael K Costo

Retirement Specialist

Bank of America, N.A.

Past Events

Raising Financially Savvy kids.png

Online, NJ

April 12th, 2023|4:00 PM - 5:00 PM EST

You don’t need to be a financial expert to talk to your kids about money!

During this event, Anita Srivastava of Merrill Lynch and Janet Koh of New York Life will help you feel more educated and empower you to speak to your kids!

Key takeaways from the presentation:

  • The first money conversation
  • How to talk to Tweens about money
  • Money and Teens
  • Conversations about money after college

Hosted By:
Anita Srivastava CFP®, CRPC™
Financial Advisor
Senior Portfolio Advisor
Merrill Wealth Management

Janet Koh
New York Life

    Where do we begin? It starts with you.

    At Merrill Lynch Wealth Management, your financial advisor focuses on the things you care about most- family, goals and priorities - even as they change over the years.

    Understanding Your Life


    I begin every relationship with a conversation, helping you identify and prioritize which goals matter most to you. Whether it's transferring wealth to the next generation, customizing your financial approach to help you pursue your passions, or providing advice and guidance to help you stay informed, I start by listening to learn more about you and your family.

    Drawing upon research in the field of behavioral finance, Merrill developed the Investment Personality Assessment to help me get to know you better as an investor and help you refine your investing preferences. Together, I can help customize your investment approach. Using an understanding of your priorities and investment personality as a foundation, I help you access the full breadth of resources from Bank of America’s banking products and services and Merrill’s investment insights to address all aspects of your financial life.


    My process is designed to help deliver a customized, consistent experience to assist clients not only in wealth accumulation and preservation, but in areas that go beyond investments. My ability to provide access to the investment insights of Merrill, trust and fiduciary services from Bank of America Private Bank, and the banking convenience and lending solutions of Bank of America offers a way to help clients manage all of the pieces of their financial lives. I view myself as a financial resource, helping clients with potential solutions for transferring wealth to the younger generation.

    Trust and fiduciary services are provided by Bank of America Private Bank, a division of Bank of America, N.A., Member FDIC, and a wholly owned subsidiary of Bank of America Corporation (“BofA Corp.”).

    Focus On Individuals, Families and Small Businesses

    I believe that financial success can be achieved when you’re able to make investment-related decisions and trade-offs that can help you reach personally meaningful goals. So whether you’re planning your retirement, saving to buy a home or fund a child’s education, I start by getting to know you and how you feel about the following seven life priorities.

    • Health: Managing healthcare expenses, now and in the future
    • Home: Upsizing, downsizing, remodeling or buying a vacation home
    • Family: Taking care of your family and other people in your life
    • Leisure: Spending your free time in meaningful ways
    • Giving: Volunteering, mentoring others and giving to charities
    • Work: Working in retirement, selling or starting a business
    • Finance: Bringing it all together and defining your financial goals

    This material should be regarded as general or educational information on healthcare or Social Security considerations and is not intended to provide specific healthcare or social security advice. If you have questions regarding your particular situation, please contact your legal or tax advisor.

    Your approach to investing

    Drawing upon research in the field of behavioral finance, Merrill developed the Investment Personality Assessment to help us get to know you better as an investor and potentially help you refine your own investing preferences. By gaining a deeper understanding of how you think and feel about investing through this assessment, we can customize the financial approach we develop together to help you pursue what matters most to you. Our Investment Personality Assessment is one of the ways to help us get to know you - to understand your goals and priorities. These questions will help us provide you with additional insights and resources.

    Understanding your goals and priorities

    Your life and goals change. We have tools to help you keep track of these changes so they can be reflected in your financial approach.


    I believe the best financial approach is the one that helps you pursue your goals. That's why, from the start, we talk about your aspirations and encourage you to ask questions about issues that matter most to you. Worried about managing future health care expenses? College on the horizon? Considering the sale of a business or purchase of a home? Preparing to pass your wealth to future generations? With access to the investment insights of Merrill and the banking convenience of Bank of America, I will work with you to develop an approach designed to help address your financial needs.


    My mission is to understand you and what matters most to you. To take the time, to ask hard, smart questions and to listen carefully, then to understand, in great detail, exactly where your wealth stands today, and where you’d like it to be tomorrow. I help you design and implement a customized wealth management approach that helps you and your family pursue your personal financial goals while helping manage investment risk. My wealth management approach is about using wealth to help turn goals into reality.

    Staying on Track

    We understand that both your life and the financial markets can change over time. By checking in to discuss changes in your life and revisiting your financial approach, our goal is to help you stay on track to achieve what's most important to you.

    Reviews to help you
    stay on track

    We’ll meet with you to review your goals and the progress you’ve made toward reaching them. We’ll also discuss any adjustments needed to your financial approach to help you stay on course.

      Changes in your life
      and to your goals

      Your life and goals change. As these changes occur, we can update your approach to reflect them.


      MyMerrill is your online destination for access to your financial information, secure communications, and a robust offering of tools and capabilities.

      Your advisor is a click away within our site or mobile apps

      You can manage account security with our customizable security capabilities such as touch ID, one time passcode, and other security features

      Access to your complete financial life is available with My Financial Picture, Merrill’s asset aggregation tool

        Let’s Have a Conversation

        Helping you reach your goals starts with getting to know you personally. Through understanding what matters most to you, together I can help you create a financial approach that reflects your personality. Only then can I offer an approach that is built around your life priorities and the advice you need to help you address fluctuations in the market and changes in your life. Let’s work together to help you achieve your goals.

        Why Merrill?

        As Merrill Lynch Wealth Management Advisors, we will sort through the financial complexities of your life, helping you build a customized investment approach to address your needs and pursue your goals.


        We put you first, every day.
        Learn more about the dedicated one-on-one relationship you can have with a Merrill Lynch Wealth Management Advisor.

        Anthem video thumb.jpg 
        Transcript of Video 

        No question too big or moment too small
        For every question you have, every decision you make and every answer you need, we are with you to listen and help guide you along the many paths your life can take. Watch this video to see some questions we can address together.

        The Power of the Right AdvisorTM
        Working with a dedicated Merrill advisor means you get personalized investment strategies from Merrill plus access to comprehensive financial solutions only Bank of America can deliver.

        Personalized advice from a dedicated financial advisor.

        We get to know you and your family, your financial situation and what matters most to you.

        A comprehensive approach, built around your life’s priorities.

        Drawing from our experience and the best thinking of Merrill, together we will design an approach that reflects your unique needs, priorities and financial situation.

        Adjusting your investment approach as your life and the markets change.

        We will work to help you stay on track, regardless of what the markets are doing.