The Gorman Group

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Merrill Lynch

The Gorman Group

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We help affluent families pursue the life they want and deserve

The Gorman Group understands that helping you manage your wealth is a privilege, and we take it very seriously.

Many years ago, when Keefe Gorman first began working with high-net-worth clients, he saw a need for a different kind of financial advisor, one who understood that
affluent clients want help with their entire wealth outlook, not just investment guidance.

Today, our team offers a high level of financial service to a select handful of clients to whom we give significant time and focused attention

The Gorman Group

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Welcome

Our array of services

  • Advice and guidance
  • Retirement Planning Services
  • Executive services
  • Access to Bank of America cash management services
  • Estate planning services
  • Investments
  • Strategies for businesses
A dedicated team
Each member of the team is highly trained and brings specific skills to our group, allowing us to provide personalized service to clients. We combine our experience and talents to offer you fresh ideas to help create tailored strategies for the way you live, work and earn.

Wealth management is life management
We help balance investment allocation with cash flow, estate planning services and other aspects of your financial life. Among Merrill Lynch's wealth management services and Bank of America banking services:

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Our Philosophy

Bringing experience, skill and understanding to your changing financial world

At The Gorman Group, our service model can be summed up as "We know the client." We are committed to understanding what drives clients, and knowing the goals they set for themselves and their wealth. So we're ready with ideas, information and recommendations as your financial outlook changes. You can rely on our experience and skill to guide you when you send a child or grandchild off to college, when you're ready to retire, or when you're embarking on new endeavors.

We believe that clients appreciate our ability, responsiveness and attention to detail. Whatever the issue, we strive to handle it with respect, privacy and our full attention.

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Managing Wealth

Strategic wealth management services for a select clientele

The Gorman Group is committed to building a reputation throughout upstate New York and across the country as a top wealth manager for a select group of families. We can help you customize portfolios designed to preserve wealth and evolve as you attain and pass life's milestones. Coupled with the worldwide resources of Merrill Lynch, our team is committed to offering a degree of service and guidance that, we believe, few can exceed.

"I believe that clients appreciate our professional, caring attention and understand that we are driven by their best interests. Integrity is key for everyone on the team."

M. Keefe Gorman, CFP®
Managing Director
Wealth Management Advisor

"What type of clientele is your approach geared toward?"
We work with affluent family groups that have created wealth largely through business ownership, corporate work or inheritance. By and large, these clients are interested in retirement strategies to help them live comfortably and preserve and pass on their wealth.

Understanding your wealth outlook
To develop our thinking about your financial goals, we analyze the various aspects of your current situation, including net worth, income tax exposure, asset allocation, retirement income planning, risk tolerance, liquidity needs, time horizon and more. We want you to understand where your money is and where it's going, and to consider tactics to help keep more of it working for you.

A full-service approach

  • Our full-service approach offers customized, integrated wealth management strategies designed to simplify your entire financial life. We also conduct periodic financial reviews to help keep you on track toward your short- and long-term goals. Throughout everything we do, we keep our focus on you and what you want to achieve.

A focus on executives

  • This team can offer executives guidance tailored to the kinds of wealth management concerns they have. We can help you with reviews and strategies for deferred compensation, 10(b)5-1 trading plans and executive stock plans, among others.

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Our Investment Approach

Portfolio advice and guidance designed especially for the affluent investor

At The Gorman Group, we look for ways to help you move toward personal and financial goals. We may recommend long-term, tax-deferred portfolios for retirement investments, shorter-term investments for college savings or gifts to grandchildren or charity, and more liquid holdings for routine financial transactions. Together with your other outside professional advisors, we can also recommend investment tactics to help you minimize the effects of taxes and inflation.

"How do you customize your investment approach to my tolerance for risk?"
Your investing style helps drive the recommendations we make. Based on your risk appetite, we can suggest a range of asset allocations and strategies for specific goals. We believe that this type of customized asset allocation may help to reduce swings in the value of your investments, while giving your portfolio opportunity for growth.

A platform you can build on for tomorrow

Merrill Lynch's expansive investment platform gives us the flexibility to suggest allocations among equities, fixed instruments, real estate or, for appropriate clients, alternative investments. Our team makes extensive use of BofA Merrill Lynch Global Research for our investment recommendations. Our approach can respond quickly to market opportunities and events as needed.

Measuring progress
In recommending a particular strategy, we are clear about your expectations and how you define desired outcomes. What's more, we consider what new sets of expectations and necessary actions are triggered at each new chapter of investment activity. We periodically review your portfolio to pinpoint what adjustments, if any, are needed to refocus on to your investment objectives.
*BofA Merrill Lynch Global Research is equity research produced by Merrill Lynch, Pierce, Fenner & Smith Incorporated and/or one or more of its non-U.S. affiliates. BofA Merrill Lynch Global Research does and seeks to do business with companies covered in its research reports. As a result, investors should be aware that the firm may have a conflict of interest that could affect the objectivity of this report. Investors should consider this report as only a single factor in making their investment decision.

*Alternative Investments are speculative and involve a high degree of risk. An investor could lose all or a substantial amount of his or her investment. There is no secondary market nor is one expected to develop and there may be restrictions on transferring fund investments. Alternative investments may be leveraged and performance may be volatile. Alternative investments have high fees and expenses that reduce returns and are generally subject to less regulation than the public markets. The information provided within this website does not constitute an offer to purchase any security or investment or any other advice.

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Your Retirement

Offering a focused approach to an affluent retirement

"We are focused on the three biggest issues investors are facing. Clients are telling us they do not want to lose money, so we need to manage for volatility. They want to generate steady income streams. And they want to minimize their tax burdens."

M. Keefe Gorman, CFP®
Managing Director
Wealth Management Advisor

Virtually all of the clients we work with want a smarter, more focused strategy for retirement. At The Gorman Group, we look beyond the numbers to understand the kind of lifestyle you want to lead. We also know that as times change, people change—and the retirement you dreamed of at 50 may be far different than the one you pursue at 65. We believe that the "ideal" retirement is the one you most want. Our long-term strategies are designed to help you pursue your retirement goals.

What it takes: preparing for life in retirement
We work to help you crystallize your thinking about retirement, define the dream and understand how much it will cost. Our team will consider your projected timetable, as well as your current assets, income and spending to help you determine where you are relative to your goal. You'll be able to see if you need to invest more, spend less or adjust your timing.

What you need: helping you with financial strategies
Whether you're in your retirement or approaching it, The Gorman Group offers step-by-step strategies to help with income and liquidity needs. Based on your retirement outlook, we can also recommend funding strategies to address health care expenses, long-term care and life insurance, and Bank of America services to address credit and lending needs.

Meet the Team

Supported by the global resources of Merrill Lynch, our team is comprised of talented and experienced individuals committed to building strong client relationships based on trust and personalized service.

M Keefe Gorman

M Keefe Gorman

Wealth Management Advisor

800.815.5796
Giselle Neu

Giselle Neu

Registered Client Associate

607.277.0201
Beth Coles

Beth Coles

Registered Senior Client Associate

607.277.0155
Shawn Benedict

Shawn Benedict

Analyst Investments

607.274.4841

Your Financial Strategy

We offer you access to the investing insights of Merrill Lynch and the banking convenience of Bank of America to help you pursue your goals. We will work to help you stay on track, regardless of what the markets are doing.

FAMILY
FAMILY
Taking care of your family and other people in your life
  • Trust & Estate Services2
  • Education Funding Strategies1
  • Insurance3
HEALTH
HEALTH
Planning for healthcare expenses now and in the future
  • Long-term Care Insurance3
  • Health Savings Account2
  • Disability Insurance3
HOME
HOME
Upsizing, downsizing, remodeling or buying a vacation home
  • Home Loans2
  • Home Equity Lines of Credit2
  • Securities-Based Lending2
  • Credit Cards2
WORK
WORK
Working in retirement, selling or starting a business
  • Bank of America Business Banking2
  • Exchange Funds1
  • Concentrated Stock Management1
  • Succession Planning1
LEISURE
LEISURE
Spending your free time in meaningful ways
  • Credit Cards2
  • Securities-Based Lending2
  • Structured Lending2
GIVING
GIVING
Volunteering, mentoring others and giving to charities
  • Donor-Advised Funds2
  • Private Foundations2
  • Charitable Trusts2
FINANCE
FINANCE
Using your finances to bring it all together
  • Merrill Lynch Investment Accounts1
  • Investment Advisory Accounts1
  • Alternative Investments1
  • Exchange-Traded Funds1
  • Mutual Funds1
  • Closed-end Funds1
  • Fixed Income Products1
  • Options1
  • Annuities3
  • Impact Portfolios1
  • Market-Linked Investments1
  • Securities-Based Lending2
  • Margin1
  • Home Loans2
  • Bank of America Checking and Savings Accounts2
  • Credit Cards2
  • Online Account Access1,2

1Investment products are offered by Merrill Lynch, Pierce, Fenner & Smith Incorporated.
2Banking products are offered by Bank of America, N.A.
3Insurance and annuity products offered through Merrill Lynch Life Agency Inc.

Staying on Track

We understand that both your life and the financial markets can change over time. By periodically checking in to discuss changes in your life and revisiting your financial strategy, our goal is to help give you peace of mind* that you're on track to help achieve what's most important to you.

Regular reviews to help you stay on track
Regular reviews to help you stay on track

We'll meet with you periodically to review your goals and the progress you’ve made toward reaching them. We'll also discuss any adjustments needed to your financial strategy to help you stay on course.

  • Sample client review agenda
  • Sample Wealth Outlook Report
Monitoring changes in your life and to your goals
Monitoring changes in your life and to your goals

Your life and goals change. We can help you keep track of these changes so they can be reflected in your financial strategy.

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Access to what you need, when you need it

MyMerrill is your destination for access to your financial information, secure communications, and a robust offering of tools and capabilities.

  • Your advisor is never more than a click away within our site or mobile apps
  • Manage account security with our customizable security capabilities such as touch id, one time passcode, and other security features
  • Access to your complete financial life is available with My Financial Picture, Merrill Lynch’s asset aggregation tool

*Peace of mind is an aspirational state of mind that clients hope to achieve. There are no guaranteed results following completion of the Goals-Based Wealth Management process because markets can fluctuate and investments can lose value. Advisors work with clients to help them understand how the goals based wealth management process can help to address their concerns, financial situation and priorities.

Let’s Have a Conversation

Helping you reach your goals starts with getting to know you personally. Through understanding what matters most to you, we can help you create a financial strategy that reflects your personality. Only then can we offer an approach that is built around your life priorities and the ongoing advice you need to help you manage fluctuations in the market and changes in your life. Let’s work together to help you achieve your goals.

Why Merrill Lynch?

As Merrill Lynch financial advisors, we will sort through the financial complexities of your life, helping you build a customized investment strategy to pursue your goals.


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We put you first, every day.
Learn more about the dedicated one-on-one relationship you can have with a Merrill Lynch financial advisor.





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Personalized advice from a dedicated financial advisor.

Getting to know you is our primary goal.

A comprehensive approach, built around your life’s priorities.

Drawing from our experience and the best thinking of Merrill Lynch, we will build a strategy that reflects your unique needs, priorities and financial situation.

Adjusting your plan as your life and the markets change.

We will work to help you stay on track, regardless of what the markets are doing.