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The Gorman Group

Merrill Lynch

The Gorman Group

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Merrill Lynch
Wealth Management

We help affluent families pursue the life they want and deserve

The Gorman Group understands that helping you manage your wealth is a privilege, and we take it very seriously.

Many years ago, when Keefe Gorman first began working with high-net-worth clients, he saw a need for a different kind of financial advisor, one who understood that
affluent clients want help with their entire wealth outlook, not just investment guidance.

Today, our team offers a high level of financial service to a select handful of clients to whom we give significant time and focused attention

The Gorman Group


Our array of services

  • Advice and guidance
  • Retirement Planning Services
  • Executive services
  • Access to Bank of America cash management services
  • Estate planning services
  • Investments
  • Strategies for businesses
A dedicated team
Each member of the team is highly trained and brings specific skills to our group, allowing us to provide personalized service to clients. We combine our experience and talents to offer you fresh ideas to help create tailored strategies for the way you live, work and earn.

Wealth management is life management
We help balance investment allocation with cash flow, estate planning services and other aspects of your financial life. Among Merrill's wealth management services and Bank of America banking services:

Our Philosophy

Bringing experience, skill and understanding to your changing financial world

At The Gorman Group, our service model can be summed up as "We know the client." We are committed to understanding what drives clients, and knowing the goals they set for themselves and their wealth. So we're ready with ideas, information and recommendations as your financial outlook changes. You can rely on our experience and skill to guide you when you send a child or grandchild off to college, when you're ready to retire, or when you're embarking on new endeavors.

We believe that clients appreciate our ability, responsiveness and attention to detail. Whatever the issue, we strive to handle it with respect, privacy and our full attention.

Managing Wealth

Strategic wealth management services for a select clientele

The Gorman Group is committed to building a reputation throughout upstate New York and across the country as a top wealth manager for a select group of families. We can help you customize portfolios designed to preserve wealth and evolve as you attain and pass life's milestones. Coupled with the worldwide resources of Merrill Lynch Wealth Management, our team is committed to offering a degree of service and guidance that, we believe, few can exceed.

"I believe that clients appreciate our professional, caring attention and understand that we are driven by their best interests. Integrity is key for everyone on the team."

M. Keefe Gorman, CFP®
Managing Director
Wealth Management Advisor

"What type of clientele is your approach geared toward?"
We work with affluent family groups that have created wealth largely through business ownership, corporate work or inheritance. By and large, these clients are interested in retirement strategies to help them live comfortably and preserve and pass on their wealth.

Understanding your wealth outlook
To develop our thinking about your financial goals, we analyze the various aspects of your current situation, including net worth, income tax exposure, asset allocation, retirement income planning, risk tolerance, liquidity needs, time horizon and more. We want you to understand where your money is and where it's going, and to consider tactics to help keep more of it working for you.

A full-service approach

  • Our full-service approach offers customized, integrated wealth management strategies designed to simplify your entire financial life. We also conduct periodic financial reviews to help keep you on track toward your short- and long-term goals. Throughout everything we do, we keep our focus on you and what you want to achieve.

A focus on executives

  • This team can offer executives guidance tailored to the kinds of wealth management concerns they have. We can help you with reviews and strategies for deferred compensation, 10(b)5-1 trading plans and executive stock plans, among others.

Our Investment Approach

Portfolio advice and guidance designed especially for the affluent investor

At The Gorman Group, we look for ways to help you move toward personal and financial goals. We may recommend long-term, tax-deferred portfolios for retirement investments, shorter-term investments for college savings or gifts to grandchildren or charity, and more liquid holdings for routine financial transactions. Together with your other outside professional advisors, we can also recommend investment tactics to help you minimize the effects of taxes and inflation.

"How do you customize your investment approach to my tolerance for risk?"
Your investing style helps drive the recommendations we make. Based on your risk appetite, we can suggest a range of asset allocations and strategies for specific goals. We believe that this type of customized asset allocation may help to reduce swings in the value of your investments, while giving your portfolio opportunity for growth.

A platform you can build on for tomorrow

Merrill's expansive investment platform gives us the flexibility to suggest allocations among equities, fixed instruments, real estate or, for appropriate clients, alternative investments. Our team makes extensive use of BofA Global Research for our investment recommendations. Our approach can respond quickly to market opportunities and events as needed.

Measuring progress
In recommending a particular strategy, we are clear about your expectations and how you define desired outcomes. What's more, we consider what new sets of expectations and necessary actions are triggered at each new chapter of investment activity. We periodically review your portfolio to pinpoint what adjustments, if any, are needed to refocus on to your investment objectives.
*Any information presented in connection with BofA Global Research is general in nature and is not intended to provide personal investment advice. The information does not take into account the specific investment objectives, financial situation and particular needs of any specific person who may receive it. Investors should understand that statements regarding future prospects may not be realized. BofA Global Research is research produced by BofA Securities, Inc. (“BofAS”) and/or one or more of its affiliates. BofAS is a registered broker-dealer, Member SIPC, and wholly owned subsidiary of Bank of America Corporation. BofA Global Research does and seeks to do business with companies covered in its research reports. As a result, investors should be aware that the firm may have a conflict of interest that could affect the objectivity of this report. Investors should consider this report as only a single factor in making their investment decision. 

*Some or all alternative investment programs may not be in the best interest of certain investors. No assurance can be given that any alternative investment’s investment objectives will be achieved.

Your Retirement

Offering a focused approach to an affluent retirement

"We are focused on the three biggest issues investors are facing. Clients are telling us they do not want to lose money, so we need to manage for volatility. They want to generate steady income streams. And they want to minimize their tax burdens."

M. Keefe Gorman, CFP®
Managing Director
Wealth Management Advisor

Virtually all of the clients we work with want a smarter, more focused strategy for retirement. At The Gorman Group, we look beyond the numbers to understand the kind of lifestyle you want to lead. We also know that as times change, people change—and the retirement you dreamed of at 50 may be far different than the one you pursue at 65. We believe that the "ideal" retirement is the one you most want. Our long-term strategies are designed to help you pursue your retirement goals.

What it takes: preparing for life in retirement
We work to help you crystallize your thinking about retirement, define the dream and understand how much it will cost. Our team will consider your projected timetable, as well as your current assets, income and spending to help you determine where you are relative to your goal. You'll be able to see if you need to invest more, spend less or adjust your timing.

What you need: helping you with financial strategies
Whether you're in your retirement or approaching it, The Gorman Group offers step-by-step strategies to help with income and liquidity needs. Based on your retirement outlook, we can also recommend funding strategies to address health care expenses, long-term care and life insurance, and Bank of America services to address credit and lending needs.


Merrill is proud of our advisors who’ve received recognition from industry publications. We believe they are setting the standard for exemplary client service.

M Keefe Gorman

Forbes “Best-in-State Wealth Advisors”  2018, 2019, 2020

Barron’s 2017 “America’s Top 1,200 Financial Advisors: State-by-State”

Meet the Team

Supported by the global resources of Merrill, our team is comprised of talented and experienced individuals committed to building strong client relationships based on trust and personalized service.

Additional Resources

The following specialists do not make securities recommendations. Please contact your Merrill Lynch Wealth Management Advisor if you have questions about how a specialist might be able to assist you.

Timothy Thomas

Timothy Thomas

Wealth Management Lending Officer

Bank of America, N.A.

NMLS #480782

Past Events

A Transforming World! The World after Covid’ Webinar

June 4th, 2020|11:00 AM EST

    'The Equity Investors Guide to Election 2020' Webinar

    October 6th, 2020|11:00 AM - 12:00 PM EST

    The virtual event will be presented by our BofA Securities US Equity & Quant Strategist, Jimmy Bonilla.  This event will be conducted using WebEx technology.  If you are not familiar with WebEx, it is an easy to work with software and is every bit as informative as a face-to-face seminar. This platform is a great alternative given the current social distancing environment.

      2020 Elections: The Key Issues and How to Prepare for What May Be Next

      October 21st, 2020|12:00 PM EST

        Your Financial Approach

        We offer you access to the investing insights of Merrill, trust and fiduciary services from Bank of America Private Bank, and the banking convenience of Bank of America to help you pursue your goals. We will work to help you stay on track, regardless of what the markets are doing.

        Taking care of your family and other people in your life
        • Trust & Estate Planning Services4
        • Education Funding1
        • Insurance3
        Planning for healthcare expenses now and in the future
        • Long-term Care Insurance3
        • Health Savings Account2
        • Disability Insurance3
        Upsizing, downsizing, remodeling or buying a vacation home
        • Home Loans2
        • Home Equity Lines of Credit2
        • Securities-Based Lending2
        • Credit Cards2
        Working in retirement, selling or starting a business
        • Bank of America Business Banking2
        • Exchange Funds1
        • Concentrated Stock Management1
        • Succession Planning1
        Spending your free time in meaningful ways
        • Credit Cards2
        • Securities-Based Lending2
        • Structured Lending2
        Volunteering, mentoring others and giving to charities
        • Donor-Advised Funds4
        • Private Foundations4
        • Charitable Trusts4
        Using your finances to bring it all together
        • Merrill Investment Accounts1
        • Investment Advisory Accounts1
        • Alternative Investments1
        • Exchange-Traded Funds1
        • Mutual Funds1
        • Closed-end Funds1
        • Fixed Income Products1
        • Options1
        • Annuities3
        • Impact Portfolios1
        • Market-Linked Investments1
        • Securities-Based Lending2
        • Margin1
        • Home Loans2
        • Bank of America Checking and Savings Accounts2
        • Credit Cards2
        • Online Account Access1,2

        1 Investment products are offered by Merrill Lynch, Pierce, Fenner & Smith Incorporated.
        2 Banking, mortgage and home equity products offered by Bank of America, N.A.
        3 Insurance and annuity products offered through Merrill Lynch Life Agency Inc.
        4 Trust and fiduciary services are provided by Bank of America Private Bank.

        Staying on Track

        We understand that both your life and the financial markets can change over time. By periodically checking in to discuss changes in your life and revisiting your financial approach, our goal is to help you stay on track to achieve what's most important to you.

        Periodic reviews to help you
        stay on track

        We’ll meet with you to review your goals and the progress you’ve made toward reaching them. We’ll also discuss any adjustments needed to your financial approach to help you stay on course.

          Monitoring changes in your life
          and to your goals

          Your life and goals change. As these changes occur, we can update your approach to reflect them.

          Wealth Management Your Way

          MyMerrill is your online destination for access to your financial information, secure communications, and a robust offering of tools and capabilities.

          Your advisor is a click away within our site or mobile apps

          You can manage account security with our customizable security capabilities such as touch ID, one time passcode, and other security features

          Access to your complete financial life is available with My Financial Picture, Merrill’s asset aggregation tool

            Let’s Have a Conversation

            Helping you reach your goals starts with getting to know you personally. Through understanding what matters most to you, together we can help you create a financial approach that reflects your personality. Only then can we offer an approach that is built around your life priorities and the advice you need to help you address fluctuations in the market and changes in your life. Let’s work together to help you achieve your goals.

            Why Merrill?

            As Merrill Lynch Wealth Management Advisors, we will sort through the financial complexities of your life, helping you build a customized investment approach to address your needs and pursue your goals.


            We put you first, every day.
            Learn more about the dedicated one-on-one relationship you can have with a Merrill Lynch Wealth Management Advisor.

            Personalized advice from a dedicated financial advisor.

            We get to know you and your family, your financial situation and what matters most to you.

            A comprehensive approach, built around your life’s priorities.

            Drawing from our experience and the best thinking of Merrill, together we will design an approach that reflects your unique needs, priorities and financial situation.

            Adjusting your investment approach as your life and the markets change.

            We will work to help you stay on track, regardless of what the markets are doing.