Lifan Shen

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Lifan Shen, CFA

Wealth Management Advisor

Every family has unique goals and dynamics that afford significant opportunities when addressed with intelligence and experience.  Our independence and transparency align our objectives solely with those of the clients we serve.

Profile

Lifan Shen, CFA, has been advising select high-net-worth families, businesses and non-profit institutions since 2000. At Merrill Lynch, he is supported by a team with over four decades of experience in investments, estate planning services, intergenerational wealth transfer, philanthropy and lending. For over 17 years, Lifan has established a strong and consistent track record of serving clients, helping to grow and preserve their wealth through multiple challenging economic and market cycles and major life events. He has leveraged his deep investment experience and professional network to develop a disciplined and sustainable process that prioritizes prudent risk management, long-term growth, intelligent planning, tax minimization and transparency. Lifan has also worked closely with clients to design financial education programs tailored to meet their needs, often to instill financial literacy and responsibility in the next generation.

PHILOSOPHY

Lifan has developed a thoughtfully structured approach to wealth management that integrates each of a client’s key advisors – investment, legal, tax, business – coordinating them to create a system of checks and balances to help ensure optimal financial outcomes for the client and their family. He firmly believes that the only way to build a customized strategy that is both financially optimal and sustainable is to develop a genuine understanding of what a client hopes to achieve, what causes they care about and what keeps them up at night. Lifan seeks an open and collaborative relationship with each client, actively listening and learning in order to gain insight that extends beyond their balance sheet to their values and their financial and emotional decision-making processes.

EXPERIENCE

Prior to joining Merrill, Lifan advised clients in the Private Client groups of Goldman, Sachs & Co. and the J.P. Morgan Private Bank. As a Vice President at Goldman, his primary responsibility was to advise over fifty senior Goldman Sachs partners on their personal investments and devising and implementing their financial planning strategies. Lifan led a team of six analysts and traders, actively managing equity, fixed income and alternative investment portfolios for a group of clients that included Goldman’s Chief Executive Officer, Co-President, Chief Financial Officer, Co-Heads of Trading and other members of the Management Committee.

Lifan also spent time as an investment analyst at Sirios Capital, a $4bn hedge fund where he developed long and short public market investment ideas and authored an investment primer for the European luxury goods industry.

EDUCATION

Lifan earned an MBA in Finance and Accounting from the Wharton School of the University of Pennsylvania and an AB in Economics from Dartmouth College where he rowed on the Men’s Crew team. He is an active alumnus of Dartmouth, having served as his class’ Reunion Chair among other philanthropic and mentorship activities both on and off campus. He is a member of the New York Society of Security Analysts and the CFA Institute, and is a holder of the Chartered Financial Analyst (CFA) designation.

PERSONAL

Lifan and his family immigrated to the United States, arriving in New York City when he was one year old. He currently resides in the same downtown Manhattan neighborhood where he attended high school and where he now passionately supports programs that help other low income immigrants build a productive life. Lifan is also a Pipeline Member of charity:water, a non-profit organization focused on providing clean water resources to developing countries.

In his spare time, Lifan is an avid boxer and runner who recently completed his first New York City Marathon and is training for his second.




Chartered Financial Analyst and CFA are registered trademarks of the CFA Institute.

Note: Neither Merrill Lynch nor its Financial Advisors provide tax, accounting or legal advice.  Clients should review any planned financial transactions or arrangements that may have tax, accounting or legal implications with their personal professional advisors.

  • EDUCATION

    Dartmouth College

    University of Pennsylvania Wharton School

Where do we begin? It starts with you.

At Merrill Lynch, your financial advisor focuses on the things you care about most- family, goals and priorities - even as they change over the years.

Understanding Your Life

Welcome

Among the reasons I chose to become a financial advisor is because of my passion for helping to educate my clients about investing. As a financial advisor, one of the most valuable things I can do for clients is to help them understand the markets, my investment process and to help them understand their life priorities and the impact this can have on their wealth management strategy. My advice and strategies are guided by an interest in your life’s goals and priorities.

Philosophy

I believe that the best financial strategy is the one that helps you pursue your goals. That's why, from the start, we talk about your aspirations and encourage you to ask questions about issues that matter most to you. Worried about managing future health care expenses? College on the horizon? Considering the sale of a business or purchase of a home? Preparing to pass your wealth on to future generations? With access to the investing insights of Merrill Lynch and the banking convenience of Bank of America, I will work with you to develop strategies that are designed to address your priorities and financial needs.

Approach

I begin every relationship with a conversation, helping you to identify and prioritize which goals matter most to you. Whether that's transferring wealth to the next generation, customizing financial strategies that help you pursue your passions, or simply providing advice and guidance to help you stay informed, I start by listening to learn more about you.

Merrill Lynch developed the Investment Personality Assessment to help us get to know your investing preferences. By gaining a deeper understanding of how you think and feel about investing through this assessment, I can help customize the financial strategy we develop together.

Your approach to investing

Drawing upon research in the field of behavioral finance, Merrill Lynch developed the Investment Personality Assessment to help us get to know you better as an investor and potentially help you refine your own investing preferences. By gaining a deeper understanding of how you think and feel about investing through this assessment, we can customize the financial strategy we develop together to help you with your approach for what matters most to you. Our Investment Personality Assessment is one of the ways to help me get to know you – to understand your goals and priorities. These questions will give you a sense of the full assessment and help us provide you with additional insights and resources.

Understanding your goals and priorities

Your life and goals change. We have tools to help you keep track of these changes so they can be reflected in your financial strategy.

Capabilities

My process is designed to deliver a customized, consistent experience to assist clients not only in wealth accumulation and preservation, but in areas that go beyond portfolio management. My ability to provide access to the investment insights of Merrill Lynch and the banking convenience of Bank of America offers a way for clients to manage all of the pieces of their financial lives. I can be a financial resource, helping clients with the process of transferring wealth to the younger generation.

Focus On Individuals and Families

I work primarily with high-net-worth individuals and families. I’ll begin by getting to know you as we explore the following seven priorities together:

  • Health: Managing healthcare expenses, now and in the future
  • Home: Upsizing, downsizing, remodeling or buying a vacation home
  • Family: Taking care of your family and other people in your life
  • Leisure: Spending your free time in meaningful ways
  • Giving: Volunteering, mentoring others and giving to charities
  • Work: Working in retirement, selling or starting a business
  • Finance: Bringing it all together and defining your financial goals
I work closely with other trusted professionals to help clients pursue their goals, drawing on the investment insights of Merrill Lynch and access to the banking convenience of Bank of America as we do so.

Your Financial Strategy

We offer you access to the investing insights of Merrill Lynch, trust and fiduciary services from U.S. Trust, and the banking convenience of Bank of America to help you pursue your goals. We will work to help you stay on track, regardless of what the markets are doing.

FAMILY
FAMILY
Taking care of your family and other people in your life
  • Trust & Estate Services2
  • Education Funding Strategies1
  • Insurance3
HEALTH
HEALTH
Planning for healthcare expenses now and in the future
  • Long-term Care Insurance3
  • Health Savings Account2
  • Disability Insurance3
HOME
HOME
Upsizing, downsizing, remodeling or buying a vacation home
  • Home Loans2
  • Home Equity Lines of Credit2
  • Securities-Based Lending2
  • Credit Cards2
WORK
WORK
Working in retirement, selling or starting a business
  • Bank of America Business Banking2
  • Exchange Funds1
  • Concentrated Stock Management1
  • Succession Planning1
LEISURE
LEISURE
Spending your free time in meaningful ways
  • Credit Cards2
  • Securities-Based Lending2
  • Structured Lending2
GIVING
GIVING
Volunteering, mentoring others and giving to charities
  • Donor-Advised Funds2
  • Private Foundations2
  • Charitable Trusts2
FINANCE
FINANCE
Using your finances to bring it all together
  • Merrill Lynch Investment Accounts1
  • Investment Advisory Accounts1
  • Alternative Investments1
  • Exchange-Traded Funds1
  • Mutual Funds1
  • Closed-end Funds1
  • Fixed Income Products1
  • Options1
  • Annuities3
  • Impact Portfolios1
  • Market-Linked Investments1
  • Securities-Based Lending2
  • Margin1
  • Home Loans2
  • Bank of America Checking and Savings Accounts2
  • Credit Cards2
  • Online Account Access1,2

1Investment products are offered by Merrill Lynch, Pierce, Fenner & Smith Incorporated.
2Banking products are offered by Bank of America, N.A.
3Insurance and annuity products offered through Merrill Lynch Life Agency Inc.

Staying on Track

We understand that both your life and the financial markets can change over time. By periodically checking in to discuss changes in your life and revisiting your financial strategy, our goal is to help give you peace of mind* that you're on track to help achieve what's most important to you.

Regular reviews to help you stay on track
Regular reviews to help you stay on track

We'll meet with you periodically to review your goals and the progress you’ve made toward reaching them. We'll also discuss any adjustments needed to your financial strategy to help you stay on course.

  • Sample client review agenda
  • Sample Wealth Outlook Report
Monitoring changes in your life and to your goals
Monitoring changes in your life and to your goals

Your life and goals change. We can help you keep track of these changes so they can be reflected in your financial strategy.

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Access to what you need, when you need it

MyMerrill is your destination for access to your financial information, secure communications, and a robust offering of tools and capabilities.

  • Your advisor is never more than a click away within our site or mobile apps
  • Manage account security with our customizable security capabilities such as touch id, one time passcode, and other security features
  • Access to your complete financial life is available with My Financial Picture, Merrill Lynch’s asset aggregation tool

*Peace of mind is an aspirational state of mind that clients hope to achieve. There are no guaranteed results following completion of the Goals-Based Wealth Management process because markets can fluctuate and investments can lose value. Advisors work with clients to help them understand how the goals based wealth management process can help to address their concerns, financial situation and priorities.

Let’s Have a Conversation

Helping you reach your goals starts with getting to know you personally. Through understanding what matters most to you, I can help you create a financial strategy that reflects your personality. Only then can I offer an approach that is built around your life priorities and the ongoing advice you need to help you manage fluctuations in the market and changes in your life. Let’s work together to help you achieve your goals.

Why Merrill Lynch?

As Merrill Lynch financial advisors, we will sort through the financial complexities of your life, helping you build a customized investment strategy to pursue your goals.


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We put you first, every day.
Learn more about the dedicated one-on-one relationship you can have with a Merrill Lynch financial advisor.





Transcript of Video

Personalized advice from a dedicated financial advisor.

Getting to know you is our primary goal.

A comprehensive approach, built around your life’s priorities.

Drawing from our experience and the best thinking of Merrill Lynch, we will build a strategy that reflects your unique needs, priorities and financial situation.

Adjusting your plan as your life and the markets change.

We will work to help you stay on track, regardless of what the markets are doing.