Zalmen Lazaroff



Zalmen is a seasoned and savvy investment professional. During his more than 20 years in wealth management, he has helped clients identify and prioritize their financial objectives before crafting and implementing customized investment strategies on their behalf.

After spending 14 years with Morgan Stanley, Zalmen was invited to join Merrill Lynch Wealth Management in 2009. Today, he continues to serve accomplished individuals and their families, corporate entities and their retirement plans in 18 states – employing methodologies and tactics meant to help clients move smoothly toward goals they envision for themselves and those they love,

Zalmen is proud to deliver a collegial wealth management experience in which his authenticity characterizes each interaction. Zalmen’s familiarity with clients (as people) and his ability to explain risks, trade-offs and what the future may hold – are critical to the referrals he continues to receive.

A lifetime learner, Zalmen believes that his rigorous industry training is essential to providing clients with a superior level of wealth management. Zalmen holds the:

  • Certified Investment Management Analyst® (CIMA®) designation, sponsored by the Investments & Wealth Institute™ at the Wharton School of the University of Pennsylvania.

  • Certified Plan Fiduciary Advisor (CPFA), awarded by the National Association of Plan Advisors (NAPA).

  • Chartered Retirement Planning CounselorSM (CRPC®) designation through the College for Financial Planning.

Zalmen is also a Senior Portfolio Advisor who can help clients pursue their objectives by managing on a discretionary basis custom investment strategies, selecting from a wide range of Merrill model portfolios and third-party investment strategies. 

After spending most of his childhood in Houston, Texas, Zalmen chose to attend Rabbinical College – in Los Angeles, CA, Morristown, NJ and Petersburg, Russia – receiving his Rabbinical ordination in 1994. Zalmen actively supports several charitable organizations including a Women’s Yeshiva for Advanced Studies and the Aishel House hospitality organization at the renowned Texas Medical Center. Zalmen is an active member of The Midtown Hatzalah Volunteer Ambulance Corp. – acting as a first responder to local medical emergencies. Zalmen resides in Brooklyn with his wife, Miriam, and their six children.


    English & Hebrew


    Rabbinical College of America

Professional Staff

Supported by the global resources of Merrill, my team is comprised of talented and experienced individuals committed to building strong client relationships based on trust and personalized service.

Additional Resources

The following specialists do not make securities recommendations. Please contact your Merrill Lynch Wealth Management Advisor if you have questions about how a specialist might be able to assist you.

Conor O'Keefe

Conor O'Keefe

AI Regional Specialist

Louis P Giambertone

Louis P Giambertone

Insurance Specialist

Where do we begin? It starts with you.

At Merrill Lynch Wealth Management, your financial advisor focuses on the things you care about most- family, goals and priorities - even as they change over the years.

Understanding Your Life


I believe that investing without a goal is like traveling without a destination. At first, it might seem exciting – but unexpected difficulties are likely to arise. That’s why I help clients pursue financial goals with carefully calculated courses of action. Customized to the situations and aspirations of each client, my disciplined investment strategies are crafted to help them achieve positive financial outcomes with less worry and greater confidence.

Over the past 20+ years, I’ve come to serve a loyal and growing circle of clients in 18 states – corporate executives, entities (and their retirement plans), as well as entrepreneurs, retired couples, widows and generations of families. While clients have taken different paths to creating wealth, my typical client is a good person, enjoys family time, traveling, and their achievements. They all deserve an advisor as motivated as they are.

By working with fewer clients, I can do more for each – digging deeper, maintaining more frequent contact, and helping them “see around corners” so that they can prepare for what’s next – rising interest rates, future health care costs, selling an enterprise, caring for an elderly parent, sending a child to college, or any unanticipated circumstance.

Having always provided clients with a goals-based approach, I begin by understanding, “Where you are, where you want to be, your income and expenses, your comfort with risk, and need for liquidity.”

By listening, I learn. And by learning, I can provide an enlightened perspective on asset management, wealth management, tax minimization and estate planning strategies (that can align with the efforts of your CPA and attorney), along with access to Bank of America, N.A. for residential, commercial, and securities based lending. Additionally, I look at distinct areas of your financial puzzle that may have been ignored by a previous advisor – types of insurance, for example.

Putting each client’s interests first is at the foundation of everything I do. It would be my privilege to serve you with the same level of energy and experience.

Investment Approach

With decades of experience and knowledge gained in the behavior of markets and investors, I find that realistic, long-term performance comes from determining the proper degree of risk required to help a client reach his or her goals. Specifically, I align a client’s “expected” rate of return with their “necessary” rate of return. I strongly believe that by effectively managing risk, I can achieve a higher, more consistent return over time. To whatever extent my clients want to learn, I’m always happy to explain and educate.

I help clients’ pursue their investment goals by using what I believe is an appropriate mix of asset classes customized for each client – including, but not limited to, individual stocks and bonds, mutual funds and ETFs, hedge funds and private equity. Rather than simply manage their portfolios, I also help manage each client’s mindset and expectations. It’s especially important to help them remain disciplined and calm, even when markets become volatile.

Ultimately, I aim to give clients every opportunity to use their wealth wisely. For some, that means growing their assets without undue risk. For others, it’s about having a reliable income stream. I build and monitor personalized investment strategies with which clients can feel comfortable and enjoy positive outcomes with tax efficiency.

*Some or all alternative investments may not be suitable for certain investors. Certain alternative investments carry significant risk and are not subject to the same regulatory oversight as mutual funds and other traditional investments.  For these reasons, access to alternative investments may be limited to investors who are designated as sophisticated, high-net-worth investors.


My process is designed to help deliver a customized, consistent experience to assist clients not only in wealth accumulation and preservation, but in areas that go beyond investment management. My ability to provide access to the investment insights of Merrill, as well as banking, trust and fiduciary services from Bank of America offers a way to help clients manage all of the pieces of their financial lives. I view myself as a financial resource, helping clients with strategies for transferring wealth to the younger generation.

Your Financial Strategy

We offer you access to the investing insights of Merrill, as well as banking, trust and fiduciary services from Bank of America to help you pursue your goals. We will work to help you stay on track, regardless of what the markets are doing.

Taking care of your family and other people in your life
  • Trust & Estate Services2
  • Education Funding Strategies1
  • Insurance3
Planning for healthcare expenses now and in the future
  • Long-term Care Insurance3
  • Health Savings Account2
  • Disability Insurance3
Upsizing, downsizing, remodeling or buying a vacation home
  • Home Loans2
  • Home Equity Lines of Credit2
  • Securities-Based Lending2
  • Credit Cards2
Working in retirement, selling or starting a business
  • Bank of America Business Banking2
  • Exchange Funds1
  • Concentrated Stock Management1
  • Succession Planning1
Spending your free time in meaningful ways
  • Credit Cards2
  • Securities-Based Lending2
  • Structured Lending2
Volunteering, mentoring others and giving to charities
  • Donor-Advised Funds2
  • Private Foundations2
  • Charitable Trusts2
Using your finances to bring it all together
  • Merrill Lynch Investment Accounts1
  • Investment Advisory Accounts1
  • Alternative Investments1
  • Exchange-Traded Funds1
  • Mutual Funds1
  • Closed-end Funds1
  • Fixed Income Products1
  • Options1
  • Annuities3
  • Impact Portfolios1
  • Market-Linked Investments1
  • Securities-Based Lending2
  • Margin1
  • Home Loans2
  • Bank of America Checking and Savings Accounts2
  • Credit Cards2
  • Online Account Access1,2

1Investment products are offered by Merrill Lynch, Pierce, Fenner & Smith Incorporated.
2Banking products are offered by Bank of America, N.A.
3Insurance and annuity products offered through Merrill Lynch Life Agency Inc.

Staying on Track

We understand that both your life and the financial markets can change over time. By periodically checking in to discuss changes in your life and revisiting your financial strategy, our goal is to help you stay on track to achieve what's most important to you.

<br />Regular reviews to help you stay<br />on track

Regular reviews to help you stay
on track

We'll meet with you periodically to review your goals and the progress you’ve made toward reaching them. We'll also discuss any adjustments needed to your financial strategy to help you stay on course.

    <br />Monitoring changes in your life<br />and to your goals

    Monitoring changes in your life
    and to your goals

    Your life and goals change. We can help you keep track of these changes so they can be reflected in your financial strategy.

    Wealth Management Your Way

    MyMerrill is your online and mobile destination for access to your financial information, secure communications, and a robust offering of tools and capabilities

    It’s easy to seamlessly integrate your Merrill Wealth Management and Bank of America banking accounts online and through our mobile apps with a single click

    You can manage account security with our customizable security capabilities such as Face ID/Touch ID, one time passcode and other security features

    Your advisor is a click away through our Secure Inbox and texting application

    Access to your complete financial life is available with Spending & Budgeting, integrating your Merrill and Bank of America activity into a powerful tool to track your expenses and income

      Let’s Have a Conversation

      Helping you reach your goals starts with getting to know you personally. Through understanding what matters most to you, I can help you create a financial strategy that reflects your personality. Only then can I offer an approach that is built around your life priorities and the ongoing advice you need to help you manage fluctuations in the market and changes in your life. Let’s work together to help you achieve your goals.

      Why Merrill Lynch?

      As Merrill Lynch Wealth Management Advisors, we will sort through the financial complexities of your life, helping you build a customized investment strategy to pursue your goals.


      We put you first, every day.
      Learn more about the dedicated one-on-one relationship you can have with a Merrill Lynch Wealth Management Advisor.

      Personalized advice from a dedicated financial advisor.

      Getting to know you is our primary goal.

      A comprehensive approach, built around your life’s priorities.

      Drawing from our experience and the best thinking of Merrill, we will build a strategy that reflects your unique needs, priorities and financial situation.

      Adjusting your plan as your life and the markets change.

      We will work to help you stay on track, regardless of what the markets are doing.