Cam Watlington

Picture of Cam Watlington, AWMA


We strive to serve families, individuals, and executives in and around the High Point, Winston-Salem, Greensboro, and Triad areas by leading them through a holistic wealth management process centered around their life goals and objectives.

The foundation of our client-centered practice is built upon our five pillars of IDEAL service:

- Integrity → Ethical and Honest
- Discipline → Consistent and Reliable
- Excellence → Accurate and Precise
- Authenticity → Genuine and Respectful
- Leadership → Humble and Patient

These five pillars define and direct us in everything we do, and they underlie our commitment to developing deep and meaningful relationships with our clients. Because our clients know we care about them, they continually trust in and rely on us to care for them.

Personally, I am also proud to follow the deep-seated Merrill Lynch tradition of participating in the communities we serve by taking our core values of excellence, integrity, and service from Wall Street to Main Street. This underlies my commitment and drives my passion to donate time and effort by volunteering and offering support to the wonderful organizations in our community.


    English, French & Spanish


    Indiana Wesleyan University

Additional Resources

The following specialists do not make securities recommendations. Please contact your Merrill Lynch Wealth Management Advisor if you have questions about how a specialist might be able to assist you.

Adam J. Ward

Adam J. Ward

Retirement Specialist

Merrill Lynch

Tim Phillips

Tim Phillips

Trust Specialist

Bank of America, N.A.

Rosemary Coldebella

Rosemary Coldebella

Wealth Management Lending Officer

Bank of America, N.A.

NMLS #589376

Where do we begin? It starts with you.

At Merrill Lynch Wealth Management, your financial advisor focuses on the things you care about most- family, goals and priorities - even as they change over the years.

Understanding Your Life

A Client-Centered Practice

Placing the client at the center of a holistic process — while maintaining a market focus — is our goal when leading them through the unique challenges and complexities of their specific situation. 

Our process begins by welcoming and introducing them to our firm, team, and practice with an initial conversation. The goal of the initial conversation is to forge the foundation of a deep and meaningful relationship, which helps us gain a holistic understanding of the client's risk tolerance, time horizon, liquidity needs, goals, life priorities, and case-specific financial concerns. 

After the initial conversation, our team begins to craft a customized wealth plan which will guide and inform all future advice, actions, and recommendations made by our team. We create, customize, implement, and fine-tune this plan by drawing from what we discover in our initial conversation and coupling it with the industry-leading investment insights of Merrill and the seamless banking convenience offered by Bank of America.

Although we spend a tremendous amount of time positioning each of our clients to achieve their goals, our job does not end once we have implemented their plan. As their life and the markets change, we meet to track and adjust strategy and tactics as needed.

*Institutional Investor magazine announced BofA Merrill Lynch Global Research as one of the top global research firms from 2011-2018 based on surveys held throughout the year. The magazine creates rankings of the top research analysts in a wide variety of specializations, drawn from the choices of portfolio managers and other investment professionals at more than 1,000 firms. BofA Merrill Lynch Global Research is research produced by BofA Securities, Inc (“BofAS”) and/or one or more of its affiliates. BofAS is a registered broker-dealer, Member SIPC, and wholly owned subsidiary of Bank of America Corporation. For more information about this award, go to . Rankings and recognition from Institutional Investor are no guarantee of future investment success and do not ensure that a current or prospective client will experience a higher level of performance results and such rankings should not be construed as an endorsement.

*Any information presented in connection with BofA Merrill Lynch Global Research is general in nature and is not intended to provide personal investment advice. The information does not take into account the specific investment objectives, financial situation and particular needs of any specific person who may receive it. Investors should understand that statements regarding future prospects may not be realized. BofA Merrill Lynch Global Research is research produced by BofA Securities, Inc. (“BofAS”) and/or one or more of its affiliates. BofAS is a registered broker-dealer, Member SIPC, and wholly owned subsidiary of Bank of America Corporation. BofA Merrill Lynch Global Research does and seeks to do business with companies covered in its research reports. As a result, investors should be aware that the firm may have a conflict of interest that could affect the objectivity of this report. Investors should consider this report as only a single factor in making their investment decision.

A Client-Centered Philosophy

Our philosophy centers on the client instead of the markets. We believe a sound strategy for wealth management incorporates every aspect of the client's life, which means success within our philosophy is measured by multiple benchmarks apart from the markets.

One way we measure our performance is by looking at what the client has said they are trying to accomplish with their wealth and whether or not the plan we implement efficiently and effectively achieves those objectives on time and on target.

We also measure success by looking at how well we integrate the client's plan into every aspect of their lives, e.g. estate, trust, insurance, taxes, banking, and investments. We succeed in this regard by communicating and partnering with their existing network of licensed professionals, which includes but is not limited to their attorneys, accountants, insurance specialists, and liquidity managers.

By benchmarking ourselves against every aspect of the client's life, we create a transparent system of accountability between the client and our practice.


Using the broad investing resources of Merrill, I can also assist with income management, education funding, retirement planning, and guidance for executives with concentrated stock positions, traditional and alternative investments, wealth transfer and estate planning services. And with your permission we can also work closely with your other professionals, such as attorneys, accountants and other specialists, to help you pursue your goals.

Your Financial Strategy

We offer you access to the investing insights of Merrill, as well as banking, trust and fiduciary services from Bank of America to help you pursue your goals. We will work to help you stay on track, regardless of what the markets are doing.

Taking care of your family and other people in your life
  • Trust & Estate Services2
  • Education Funding Strategies1
  • Insurance3
Planning for healthcare expenses now and in the future
  • Long-term Care Insurance3
  • Health Savings Account2
  • Disability Insurance3
Upsizing, downsizing, remodeling or buying a vacation home
  • Home Loans2
  • Home Equity Lines of Credit2
  • Securities-Based Lending2
  • Credit Cards2
Working in retirement, selling or starting a business
  • Bank of America Business Banking2
  • Exchange Funds1
  • Concentrated Stock Management1
  • Succession Planning1
Spending your free time in meaningful ways
  • Credit Cards2
  • Securities-Based Lending2
  • Structured Lending2
Volunteering, mentoring others and giving to charities
  • Donor-Advised Funds2
  • Private Foundations2
  • Charitable Trusts2
Using your finances to bring it all together
  • Merrill Lynch Investment Accounts1
  • Investment Advisory Accounts1
  • Alternative Investments1
  • Exchange-Traded Funds1
  • Mutual Funds1
  • Closed-end Funds1
  • Fixed Income Products1
  • Options1
  • Annuities3
  • Impact Portfolios1
  • Market-Linked Investments1
  • Securities-Based Lending2
  • Margin1
  • Home Loans2
  • Bank of America Checking and Savings Accounts2
  • Credit Cards2
  • Online Account Access1,2

1Investment products are offered by Merrill Lynch, Pierce, Fenner & Smith Incorporated.
2Banking products are offered by Bank of America, N.A.
3Insurance and annuity products offered through Merrill Lynch Life Agency Inc.

Staying on Track

We understand that both your life and the financial markets can change over time. By periodically checking in to discuss changes in your life and revisiting your financial strategy, our goal is to help you stay on track to achieve what's most important to you.

Periodic reviews to help you
stay on track

We'll meet with you periodically to review your goals and the progress you’ve made toward reaching them. We'll also discuss any adjustments needed to your financial strategy to help you stay on course.

    Monitoring changes in your life
    and to your goals

    Your life and goals change. We can help you keep track of these changes so they can be reflected in your financial strategy.

    Wealth Management Your Way

    MyMerrill is your online and mobile destination for access to your financial information, secure communications, and a robust offering of tools and capabilities

    It’s easy to seamlessly integrate your Merrill Wealth Management and Bank of America banking accounts online and through our mobile apps with a single click

    You can manage account security with our customizable security capabilities such as Face ID/Touch ID, one time passcode and other security features

    Your advisor is a click away through our Secure Inbox and texting application

    Access to your complete financial life is available with Spending & Budgeting, integrating your Merrill and Bank of America activity into a powerful tool to track your expenses and income

      Let’s Have a Conversation

      There is no substitute for a one-on-one relationship with a Merrill Lynch financial advisor committed to your needs – a caring advisor who can leverage the investment insights of Merrill Lynch and access to the banking convenience of Bank of America to help clients face today’s financial and economic landscape. Let’s work together to help you achieve your goals.

      Why Merrill Lynch?

      As Merrill Lynch Wealth Management Advisors, we will sort through the financial complexities of your life, helping you build a customized investment strategy to pursue your goals.


      We put you first, every day.
      Learn more about the dedicated one-on-one relationship you can have with a Merrill Lynch Wealth Management Advisor.

      Personalized advice from a dedicated financial advisor.

      Getting to know you is our primary goal.

      A comprehensive approach, built around your life’s priorities.

      Drawing from our experience and the best thinking of Merrill, we will build a strategy that reflects your unique needs, priorities and financial situation.

      Adjusting your strategy as your life and the markets change.

      We will work to help you stay on track, regardless of what the markets are doing.