Maggs & Associates


Maggs & Associates

Introduce us to a friend

At Maggs & Associates our mission is to assist you in pursuing your most important financial objectives, such as sending a child to college, creating a comfortable retirement, accumulating wealth and preserving your family's assets. We build long-term relationships with clients and their families based on a "total team" approach.

Advice and Guidance That Span Generations

Maggs & Associates has been helping affluent individuals and families develop customized long-term wealth management strategies since 1993. Based in Wyomissing, Pennsylvania, our team takes a hands-on, goals-based approach to serving some of the county's wealthiest retirees and pre-retirees, business owners, professionals and executives. Although many clients enjoy the benefits of living in a small town, they look to us to help them create large-scale strategies for every stage of their financial lives.

Our team members possess the academic and professional credentials and training to address your wealth management needs. We continually improve our skills and knowledge by earning additional designations and attending symposia on a wide range of wealth management topics. These help us stay abreast of new ideas, innovative approaches and important industry trends and enable us to prepare for events that might affect your financial situation. Even more important, we have substantial real-world experience that we bring to bear in developing strategies to help address your unique needs.

We enjoy working with and spending time with clients. We are honored that so many of them have been with us for years, and we strive to cultivate relationships with all generations of the families we serve. At your request, we will involve your children and grandchildren in our meetings, so that they are already familiar with us when the time comes for them to develop their own wealth management strategies. Our goal is to exceed your expectations with exceptional service and personalized attention.

We share with our clients a deep commitment to the community in which we all live and work. We are proud to volunteer in many of the same local organizations, and we organize special client appreciation events—some educational, some purely social—to deepen our understanding of their lives.

Defining Your Financial Vision

Wealth management is much more than a series of portfolio transactions. It is a disciplined process carried out over years, even decades. We take a client-centric approach, listening carefully to what you tell us to form a complete picture of your current financial situation and your goals for the future. Working collaboratively with you, we then help you develop strategies that are tailored to your objectives and address needs that you may not have even realized you had.

We begin with candid and thorough discussions that may include such topics as:

  • Your past investment experience
  • The age at which you wish to retire
  • Annual 401(k) contributions and match
  • Transitioning wealth to the next generation
  • Goals, like higher education, that you wish to fund
  • Current investment risk level, time horizon, liquidity needs and overall objectives
With a clear understanding of these factors, in addition to your personality, your lifestyle, your individual, family and professional priorities and the role you see wealth playing in your life, we can help you create a wealth management strategy customized to your unique situation and aspirations. As needed, and with your consent, we will collaborate with your other professional advisors, as well as specialists within the firm, to coordinate tax minimization strategies, insurance and estate planning services. Through Bank of America, we can offer access to banking and financing.

Attentive Capabilities to Address Multidimensional Needs

Our services extend beyond wealth management. Our goal is to provide you with a one-stop resource to help address the various aspects of your financial life—from investments, wealth transfer, life insurance and philanthropic desires. Through Bank of America, N.A., we can offer access to home financing.

Business Owners—Entrepreneurs look to us for assistance both in maximizing the amount of income they can defer for retirement and in providing valuable retirement benefits to their employees. Among the ideas we may suggest are 401(k), defined-benefit and nonqualified deferred-compensation plans, and profit-sharing programs. We can also help with business insurance, succession planning, and exit and cash management strategies.

Corporate Executives—We have considerable experience helping corporate executives prepare for their retirement and handle the risk inherent in equity awards and concentrated and restricted stock positions. When developing diversification strategies for these holdings, we also consider your other assets, risk tolerance, time horizon, liquidity needs and expectation for future growth. If appropriate, we may suggest using Merrill Lynch's sophisticated hedging strategies and derivative products.

Retirees and Pre-retirees—We offer advice and guidance on forging a realistic path toward a comfortable retirement. While you're still working, we can work your outside tax advisor to recommend tax minimization long-term strategies designed to maximize the benefits from company-sponsored offerings and other retirement sources. After you retire, we can suggest investment strategies designed to generate income and help you monitor your spending to help ease concerns about outliving your resources.

Estate Planning Services—Wealth transfer is a personal and sometimes complicated process. Working with your attorney and U.S. Trust, we can provide access to estate planning services through Bank of America. We will review your current situation and, if needed, work with you to develop and implement strategies designed to help you preserve your legacy.

Institutions—We understand that institutional investors have complex needs. Working with specialists at Merrill Lynch, we can help your organization with investment policy development, asset allocation modeling, manager selection and performance measurement. We can meet with your institutional board and investment committee to review your portfolio's performance and to present our current market research and outlook.

Credit and Lending—Working with a Wealth Management Lending Officer from Bank of America, N.A. we can help you analyze what you owe to whom and how much that debt costs you. We can also provide access to a wide range of credit services and loan arrangements to help you meet your personal cash management and borrowing needs.

*Alternative Investments are speculative and subject to a high degree of risk. Although risk management policies and procedures can be effective in reducing or mitigating the effects of certain risks, no risk management policy can be completely eliminate the possibility of sudden and severe losses, illiquidity and the occurrence of other material adverse effects.
*The Wealth Management Lending Officer does not offer investment advice, nor make recommendations on investment products.

Investment Philosophy

A Professional Portfolio Process

We strive to help you build a diversified portfolio designed to move you toward your long-term investment goals with an appropriate level of risk. Key to our approach are carefully considered asset allocation and informed manager selection.

In developing customized investment recommendations for you, we take into account your investment objectives, risk tolerance, time horizon and liquidity needs. With these considerations in mind, we suggest an asset mix that may include both equity and fixed income. Our approach is not static, and if appropriate, we may advise you to tactically rebalance your portfolio by over- or underweighting an asset class relative to your target allocation.

For clients who need more stringent investment documentation, we have access to professionals who can create an investment policy statement. This document can serve as the foundation for our portfolio construction, enabling us to develop manager selection criteria and allocate assets more effectively.

Manager Selection Analysis

When considering outside investment managers for you, we combine research from BofA Merrill Lynch Global Research with our own quantitative and qualitative analysis to identify and select ones with solid track records* and risk management procedures.

Quantitative Analysis: We review each candidate's historical risk-adjusted returns relative to the relevant benchmarks and peer groups. We look for funds with consistent historical performance*.

*Past performance is not a guarantee of future performance.

Qualitative Analysis: We examine such factors as the candidate firm's ownership structure, depth of staff, assets under management and asset growth trends. Investment process consistency, trading environment and risk management practices are also critical.

Discretionary Portfolio Management

You can delegate to Mark, as a portfolio manager, the investment management responsibilities for your portfolios, meaning he has discretion over certain investment decisions surrounding your investment strategy. Once he has confirmed your goals and life priorities, as well as identified your portfolio investment objective, time horizon, risk factor and liquidity needs, he will recommend targeted asset allocations for your portfolios to help meet your specific investment objectives. Granting this authority allows Mark to respond to market changes, price volatility and global events with the ability to make adjustments, if needed, to help your portfolio stay on track to meet your goals.

To help you monitor and assess performance, we will review your portfolio with you regularly and you will receive periodic communications including monthly statements, quarterly portfolio summary updates and annual performance reports.

Meet the Team

Supported by the global resources of Merrill Lynch, our team is comprised of talented and experienced individuals committed to building strong client relationships based on trust and personalized service.

Mark  Maggs

Mark Maggs

Wealth Management Advisor

David Y Kim

David Y Kim

Wealth Management Advisor

Melanie  Hnatishion

Melanie Hnatishion

Senior Financial Advisor

Sara  Gdowik

Sara Gdowik

Financial Advisor

Keith T. Gibson

Keith T. Gibson

Registered Senior Client Associate

Daniel B Van Matre

Daniel B Van Matre

Registered Client Associate

Alyssa  Christman

Alyssa Christman

Registered Client Associate


Additional Resources

The following specialists do not make securities recommendations. Please contact your Financial Advisor if you have questions about how a specialist might be able to assist you.

Jeremy T Floberg

Jeremy T Floberg

Trust Specialist

Dan Lord

Dan Lord

Wealth Management Lending Officer NMLS # 490247

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William J Bosack

Structured Credit Specialist

Your Financial Strategy

We offer you access to the investing insights of Merrill Lynch, trust and fiduciary services from U.S. Trust, and the banking convenience of Bank of America to help you pursue your goals. We will work to help you stay on track, regardless of what the markets are doing.

Taking care of your family and other people in your life
  • Trust & Estate Services2
  • Education Funding Strategies1
  • Insurance3
Planning for healthcare expenses now and in the future
  • Long-term Care Insurance3
  • Health Savings Account2
  • Disability Insurance3
Upsizing, downsizing, remodeling or buying a vacation home
  • Home Loans2
  • Home Equity Lines of Credit2
  • Securities-Based Lending2
  • Credit Cards2
Working in retirement, selling or starting a business
  • Bank of America Business Banking2
  • Exchange Funds1
  • Concentrated Stock Management1
  • Succession Planning1
Spending your free time in meaningful ways
  • Credit Cards2
  • Securities-Based Lending2
  • Structured Lending2
Volunteering, mentoring others and giving to charities
  • Donor-Advised Funds2
  • Private Foundations2
  • Charitable Trusts2
Using your finances to bring it all together
  • Merrill Lynch Investment Accounts1
  • Investment Advisory Accounts1
  • Alternative Investments1
  • Exchange-Traded Funds1
  • Mutual Funds1
  • Closed-end Funds1
  • Fixed Income Products1
  • Options1
  • Annuities3
  • Impact Portfolios1
  • Market-Linked Investments1
  • Securities-Based Lending2
  • Margin1
  • Home Loans2
  • Bank of America Checking and Savings Accounts2
  • Credit Cards2
  • Online Account Access1,2

1Investment products are offered by Merrill Lynch, Pierce, Fenner & Smith Incorporated.
2Banking products are offered by Bank of America, N.A.
3Insurance and annuity products offered through Merrill Lynch Life Agency Inc.

Staying on Track

We understand that both your life and the financial markets can change over time. By periodically checking in to discuss changes in your life and revisiting your financial strategy, our goal is to help give you peace of mind* that you're on track to help achieve what's most important to you.

Regular reviews to help you stay on track
Regular reviews to help you stay on track

We'll meet with you periodically to review your goals and the progress you’ve made toward reaching them. We'll also discuss any adjustments needed to your financial strategy to help you stay on course.

  • Sample client review agenda
  • Sample Wealth Outlook Report
Monitoring changes in your life and to your goals
Monitoring changes in your life and to your goals

Your life and goals change. We can help you keep track of these changes so they can be reflected in your financial strategy.

Access to what you need, when you need it

MyMerrill is your destination for access to your financial information, secure communications, and a robust offering of tools and capabilities.

  • Your advisor is never more than a click away within our site or mobile apps
  • Manage account security with our customizable security capabilities such as touch id, one time passcode, and other security features
  • Access to your complete financial life is available with My Financial Picture, Merrill Lynch’s asset aggregation tool

*Peace of mind is an aspirational state of mind that clients hope to achieve. There are no guaranteed results following completion of the Goals-Based Wealth Management process because markets can fluctuate and investments can lose value. Advisors work with clients to help them understand how the goals based wealth management process can help to address their concerns, financial situation and priorities.

Let’s Have a Conversation

Helping you reach your goals starts with getting to know you personally. Through understanding what matters most to you, we can help you create a financial strategy that reflects your personality. Only then can we offer an approach that is built around your life priorities and the ongoing advice you need to help you manage fluctuations in the market and changes in your life. Let’s work together to help you achieve your goals.

Why Merrill Lynch?

As Merrill Lynch financial advisors, we will sort through the financial complexities of your life, helping you build a customized investment strategy to pursue your goals.


We put you first, every day.
Learn more about the dedicated one-on-one relationship you can have with a Merrill Lynch financial advisor.

Transcript of Video

Personalized advice from a dedicated financial advisor.

Getting to know you is our primary goal.

A comprehensive approach, built around your life’s priorities.

Drawing from our experience and the best thinking of Merrill Lynch, we will build a strategy that reflects your unique needs, priorities and financial situation.

Adjusting your plan as your life and the markets change.

We will work to help you stay on track, regardless of what the markets are doing.