The Herrans Group

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Juan Herrans, Ricardo Vázquez and Richard Reiss-Huyke began working together in 1994. We are proud of our skill set and the advanced professional credentials we have attained over many years.

The Herrans Group has its central office in San Juan, Puerto Rico, with another in Miami, Florida. We work with clients in the Eastern United States, primarily south Florida. All of the advisors on the team are international financial advisors, and everyone on the team is fluent in English and Spanish.

Take advantage of the experience and perspective of a group of financial advisors committed to helping you pursue your financial goals—The Herrans Group.

We start with what’s important to you

We take the time to listen and learn about the needs and goals of your institution and its employees – it’s these real-world insights that guide our strategies and personalized service.

About Us

Addressing Wealth Challenges With Long-Term Strategies

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"We focus our knowledge, experience and analytical discipline on the financial challenges you face."

Juan G. Herrans, CIMA®
International Wealth Advisor
Global Institutional Consultant

At The Herrans Group, our primary mission is to help clients build wealth over the long term. Our guiding principles are open communication, service and integrity.

We develop wealth management strategies and recommend investment portfolios for two groups of clients: affluent individuals and families, and select institutions, such as insurance companies, credit unions, corporations and nonprofit organizations.

We want clients to feel educated about risk management. We believe that diversification is an important risk management tool. We have a particular focus on helping families and individuals avoid the risks of over-concentrated wealth positions.

The Herrans Group Investment Approach

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"Merrill Lynch has an extensive list of financial services and products. Together, we can find the wealth strategies that suit your needs."

Juan G. Herrans, CIMA®
International Wealth Advisor
Global Institutional Consultant

Asset Allocation: We work with you to allocate your investments into multiple asset classes that reflect your long-term objectives, need for income, time horizon, overall risk tolerance, liquidity requirements and tax situation.

Diversification: For individuals and families, we want to make sure your wealth is not too concentrated. For institutions, we want to help you avoid having your portfolio overweighted in one issuer, one sector or one industry.

Research: Our primary source of research is BofA Merrill Lynch Global Research, but we also seek to continually educate ourselves through various sources in order to gain a wide perspective on world events, the global economy and its implications for financial markets.

Investment Selection: We consider an investment universe that includes top-rated money managers, mutual funds, exchange-traded funds (ETFs), tax-advantaged and taxable bonds of all maturities, cash and short-term instruments, and emerging markets securities.

For certain qualified investors, we may recommend nontraditional asset classes, such as commodities and currencies, and alternative investments, such as private equity partnerships, hedge funds and real assets.





*Some or all alternative investments may not be suitable for certain investors. Certain alternative investments carry significant risk and are not subject to the same regulatory oversight as mutual funds and other traditional investments.  For these reasons, access to alternative investments may be limited to investors who are designated as sophisticated, high-net-worth investors
**Any information presented in connection with BofA Merrill Lynch Global Research is general in nature and is not intended to provide personal investment advice. The information does not take into account the specific investment objectives, financial situation and particular needs of any specific person who may receive it. Investors should understand that statements regarding future prospects may not be realized.  BofA Merrill Lynch Global Research is equity research produced by Merrill Lynch, Pierce, Fenner & Smith Incorporated and/or one or more of its non-U.S. affiliates. BofA Merrill Lynch Global Research does and seeks to do business with companies covered in its research reports. As a result, investors should be aware that the firm may have a conflict of interest that could affect the objectivity of this report. Investors should consider this report as only a single factor in making their investment decision.

Extensive Resources to Address the Financial Needs of Institutions

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"Our knowledge of the complex regulatory environment for institutions is the foundation of the advice and guidance we can offer you."

Ricardo Vázquez, CIMA®
International Wealth Advisor
Global Institutional Consultant

We are proud that three of our team members, Juan Herrans, Ricardo Vázquez and Héctor J. González, hold the Bank of America Merrill Lynch Global Institutional Consultant title. Bank of America Merrill Lynch Global Institutional Consulting (GIC) is a select group of highly qualified advisors and specialists who focus on helping institutional clients with a broad range of services, such as retirement and benefit planning, consulting, philanthropic management and investment management and guidance. As members of this group, Juan, Ricardo and Héctor are experienced critical thinkers with an understanding of the complex needs of institutions, including foundations, endowments, pension plans and other nonprofits, insurance companies, credit unions and select financial institutions.

Supported by the resources of Bank of America and Merrill Lynch, they are fully equipped to help your organization formulate investment objectives and risk measures, together with specifications for portfolio construction and benchmarks for measuring performance relative to your organization's goals.

Additionally, they can provide you with access to:

  • The investment insights of Merrill Lynch and the banking convenience of Bank of America, including dedicated Merrill Lynch specialists in alternative investments and Bank of America specialists in philanthropy and nonprofit management, retirement and benefit plan services, and investment banking and capital markets
  • Flexible fee arrangements and services designed to address your organization's investment needs
  • Detailed analytics and targeted reports that provide insight into your organization's financial landscape to help you make informed decisions






*Some or all alternative investments may not be suitable for certain investors. Certain alternative investments carry significant risk and are not subject to the same regulatory oversight as mutual funds and other traditional investments.  For these reasons, access to alternative investments may be limited to investors who are designated as sophisticated, high-net-worth investors.

**Global Institutional Consulting (“GIC”) is part of the Global Wealth and Retirement Solutions business of BofA Corp. Institutional Investments & Philanthropic Solutions (Philanthropic Solutions) is part of U.S. Trust, Bank of America Corporation (“U.S. Trust”). U.S. Trust operates through Bank of America, N.A., member FDIC, and other subsidiaries of BofA Corp. For both GIC and Philanthropic Solutions, banking and fiduciary activities are performed by wholly owned banking affiliates of BofA Corp, including Bank of America, N.A. Both brokerage and investment advisory services are provided by Merrill Lynch, Pierce, Fenner & Smith Incorporated (“MLPF&S”), a registered broker-dealer, Member Securities Investor Protection Corporation (SIPC), and registered investment adviser; the nature and degree of advice and assistance provided, the fees charged, and clients’ rights and MLPF&S’s obligations will differ depending upon the products and services actually provided. Global Institutional Consultants mentioned herein are registered representatives with MLPF&S and may assist you with investment products and services.

Meet the Team

Our team is comprised of talented and experienced individuals committed to building strong client relationships based on trust and personalized service.

Juan  Herrans

Juan Herrans

CIMA

International Wealth Advisor

787.294.3440
Valerie M Ortiz

Valerie M Ortiz

AAMS

Analyst Investments

787.294.3422
Ivette  Olavarria

Ivette Olavarria

Client Associate

Jose  Casellas

Jose Casellas

International Wealth Advisor

305.377.3965
Hector  Gonzalez

Hector Gonzalez

CFA

International Wealth Advisor

787.294.3444
Andres  Lewowicz

Andres Lewowicz

CFA

, CIMA

International Wealth Advisor

787.294.3442
Richard  Reiss

Richard Reiss

Senior Consultant

787.294.3443
Hector  Rosario

Hector Rosario

International Wealth Advisor

787.294.3445
Ricardo J Vazquez

Ricardo J Vazquez

CIMA

International Wealth Advisor

787.294.3441
Glorimar  Leon

Glorimar Leon

CFA

International Wealth Advisor

787.250.3430
Belinda  Rivera

Belinda Rivera

Client Associate

787.294.3417
Denise  Figueroa

Denise Figueroa

Client Associate

Additional Resources

The Herrans Group is supported by talented specialists who have experience working with institutions and share a strong commitment to guiding investment programs and strategic decision making.

Solutions for Institutions

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Helping institutions meet their investment needs

We put the resources and intellectual capital of Bank of America and Merrill Lynch to work for institutional clients like you by delivering thoughtful advice and sophisticated investment strategies through focused client-centric consulting. We help organizations like yours address today’s complex investment challenges through an integrated, goals-based investment process that enables them to redefine success, manage risk and help fulfill their missions.

And More

Beyond our experience, we offer access to the deep intellectual capital and broad capabilities of Bank of America Corporation and its affiliates. If we identify a need we can’t service myself, we can connect you with the people and resources to help you. Through our network of advisors, we strive to deliver strategies to help you manage the day-to-day and long-term responsibilities required in pursuing your institution’s goals. As we work together to address your evolving needs, we can make the broad capabilities of Bank of America Corporation feel much more accessible.

Investment Solutions

We provide access to a full suite of investment solutions to help you manage assets for non-profit organizations, foundations, endowments and corporate retirement and pension plans. Our level of involvement is based on your preference — from traditional consulting, to client-directed implementation, to full discretionary outsourced CIO services. We work with your CFO, board of directors and investment committee to develop a tailored investment strategy that is consistent with your culture, goals, preferences and risk profile.

Disciplined Investment Process

We follow a disciplined process that helps to address your organization’s changing needs and provides you with a potentially higher probability of achieving your long-term investment goals.

1

Investment Policy Statement Development and Review

Act as liaison between institutional clients and Merrill Lynch’s Investment Policy Statement (IPS) service, which creates and modifies an IPS, based on the client’s investment goals and objectives.

2

Strategic Allocation Modeling

Customizable asset allocation based on the Merrill Lynch insightful capital market assumptions.

3

Investment Manager Due Diligence

Recommend investment solutions leveraging Merrill Lynch’s thorough and rigorous due diligence process.

4

Investment Manager Search and Selection

Advanced portfolio construction techniques combined with client specific objectives and Merrill Lynch’s capital market guidance.

5

Portfolio Strategy

Leverage Merrill Lynch’s global intellectual capital including tactical tilts to help increase returns.

6

Performance Measurement

Monitor, quantify and evaluate performance to identify opportunities to refine the portfolio’s overall strategy, based on the Investment Policy Statement.

Endowments, Foundations and Nonprofits

We understand the issues nonprofits, endowments and foundations address in funding their missions in an ever-changing financial climate. Drawing on the global resources of Bank of America Merrill Lynch, we offer insight, guidance and personalized service to help institutions develop and execute investment strategies focused on what matters most to them and the people they serve.

Consider the broad spectrum of our investment management and advisory solutions, including:

  • Investment consulting services
  • Access to fiduciary asset management
  • Impact investing
  • Board governance and education
  • Fundraising & planned giving strategies
  • Cash and liquidity management
  • Nonprofit industry insights

Impact investing and/or Environmental Social Governance (ESG) investing has certain risks based on the fact that ESG criteria excludes securities of certain issuers for nonfinancial reasons and therefore, investors may forgo some market opportunities and the universe of investments available will be smaller.

Defined benefit plans

Whether your defined benefit plan is an active part of your overall benefit offering, is closed to new participants, or fully frozen, Bank of America Merrill Lynch’s service model allows you to outsource the many administrative tasks associated with the maintenance of a pension plan to fulfill plan obligations and manage risk.

Key services include:

  • Investment consulting service
  • Open architecture investment management platform
  • Liability driven investment implementation
  • Actuarial services and discretionary investment management

DCIC

To help you meet your fiduciary responsibilities, we can offer investment solutions which are vetted by the investment due diligence process of the Chief Investment Office (CIO). Merrill Lynch will accept ERISA 3(21) fiduciary responsibility for the investment advice provided through DCIC. We believe that putting the expertise of a specialized Merrill Lynch financial advisor to work for your plan is a smart solution to help you meet your fiduciary responsibilities. We can offer thoughtful advice on how to create an investment lineup that fits your organization’s needs, as well as provide support to help manage investments over time.

Workplace Insights™ | Public Policy & Trends

Access information about the issues, laws and industry changes that are being considered and what these changes can mean to you and your employees.

We're bullish on the future. Yours.

Solutions for Individuals

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Understanding Wealth In Your Life and Your Future

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"We are committed to helping you develop a wealth management strategy that is customized to your goals."

Andres Lewowicz, CFA®, CIMA®
International Wealth Advisor

Wealth management for affluent individuals and families goes beyond determining what equity or fixed-income vehicles to own. We develop a clear understanding of how you see wealth and investments in your life and future.

What are your financial goals? Paying for your children's education? Developing tax minimization strategies for transferring wealth to your children and grandchildren? How do you feel about investment risk? What are your cash flow needs for retirement? What would you do if money were not an issue?

For many clients, wealth is connected to a family business or a closely held business. We want to look at the business, too, to see how it may serve as a component of your wealth strategy.

Approach

We begin every relationship with a conversation, helping you to identify and prioritize which goals matter most to you. Whether that's transferring wealth to the next generation, customizing financial strategies that help you pursue your passions, or simply providing advice and guidance to help you stay informed, we start by listening to learn more about you.

Merrill Lynch developed the Investment Personality Assessment to help us get to know your investing preferences. By gaining a deeper understanding of how you think and feel about investing through this assessment, we can help customize the financial strategy we develop together.

Capabilities

Our process is designed to deliver a customized, consistent experience to assist clients not only in wealth accumulation and preservation, but in areas that go beyond portfolio management. Our ability to provide access to the investment insights of Merrill Lynch and the banking convenience of Bank of America offers a way for clients to manage all of the pieces of their financial lives. We can be a financial resource, helping clients with the process of transferring wealth to the younger generation.

Your approach to investing

Drawing upon research in the field of behavioral finance, Merrill Lynch developed the Investment Personality Assessment to help us get to know you better as an investor and potentially help you refine your own investing preferences. By gaining a deeper understanding of how you think and feel about investing through this assessment, we can customize the financial strategy we develop together to help you with your approach for what matters most to you. Our Investment Personality Assessment is one of the ways to help me get to know you – to understand your goals and priorities. These questions will give you a sense of the full assessment and help us provide you with additional insights and resources.

Understanding your goals and priorities

Your life and goals change. We have tools to help you keep track of these changes so they can be reflected in your financial strategy.

Staying on Track

We understand that both your life and the financial markets can change over time. By periodically checking in to discuss changes in your life and revisiting your financial strategy, our goal is to help give you peace of mind* that you're on track to help achieve what's most important to you.

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Regular reviews to help you stay on track

We'll meet with you periodically to review your goals and the progress you’ve made toward reaching them. We'll also discuss any adjustments needed to your financial strategy to help you stay on course.

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Monitoring changes in your life and to your goals

Your life and goals change. We can help you keep track of these changes so they can be reflected in your financial strategy.

Access to what you need, when you need it

MyMerrill is your destination for access to your financial information, secure communications, and a robust offering of tools and capabilities.

  • Your advisor is never more than a click away within our site or mobile apps
  • Manage account security with our customizable security capabilities such as touch id, one time passcode, and other security features
  • Access to your complete financial life is available with My Financial Picture, Merrill Lynch’s asset aggregation tool

*Peace of mind is an aspirational state of mind that clients hope to achieve. There are no guaranteed results following completion of the Goals-Based Wealth Management process because markets can fluctuate and investments can lose value. Advisors work with clients to help them understand how the goals based wealth management process can help to address their concerns, financial situation and priorities.

Your Financial Strategy

We offer you access to the investing insights of Merrill Lynch and the banking convenience of Bank of America to help you pursue your goals. We will work to help you stay on track, regardless of what the markets are doing.

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FAMILY
Taking care of your family and other people in your life
  • Trust & Estate Services2
  • Education Funding Strategies1
  • Insurance3
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HEALTH
Planning for healthcare expenses now and in the future
  • Long-term Care Insurance3
  • Health Savings Account2
  • Disability Insurance3
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HOME
Upsizing, downsizing, remodeling or buying a vacation home
  • Home Loans2
  • Home Equity Lines of Credit2
  • Securities-Based Lending2
  • Credit Cards2
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WORK
Working in retirement, selling or starting a business
  • Bank of America Business Banking2
  • Exchange Funds1
  • Concentrated Stock Management1
  • Succession Planning1
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LEISURE
Spending your free time in meaningful ways
  • Credit Cards2
  • Securities-Based Lending2
  • Structured Lending2
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GIVING
Volunteering, mentoring others and giving to charities
  • Donor-Advised Funds2
  • Private Foundations2
  • Charitable Trusts2
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FINANCE
Using your finances to bring it all together
  • Merrill Lynch Investment Accounts1
  • Investment Advisory Accounts1
  • Alternative Investments1
  • Exchange-Traded Funds1
  • Mutual Funds1
  • Closed-end Funds1
  • Fixed Income Products1
  • Options1
  • Annuities3
  • Impact Portfolios1
  • Market-Linked Investments1
  • Securities-Based Lending2
  • Margin1
  • Home Loans2
  • Bank of America Checking and Savings Accounts2
  • Credit Cards2
  • Online Account Access1,2

1Investment products are offered by Merrill Lynch, Pierce, Fenner & Smith Incorporated.
2Banking products are offered by Bank of America, N.A.
3Insurance and annuity products offered through Merrill Lynch Life Agency Inc.

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