Personalized advice from a dedicated financial advisor.
We get to know you and your family, your financial situation and what matters most to you.
585.899.2533
1241 Pittsford-Victor Road
Pittsford, NY 14534
The SMS Group believes that good relationships are built through teamwork and involvement, delivered through our advisors, wealth management client associates and access to the global investment capabilities of Merrill and the banking convenience of Bank of America. We want to be your primary source for financial advice and guidance. And we want you to value the dedication and diligence offered to you at each step of the financial planning process.
OFFERING A REFINED FORM OF FINANCIAL INSIGHT
Since 1998, The SMS Group at Merrill Lynch Wealth Management has offered successful corporate executives, entrepreneurs, affluent families and retirees a variety of customized and innovative strategies to help them manage their financial lives. Our approach is designed to help families prepare and enjoy their financial future.
PROVIDING HIGHLY RESPONSIVE CLIENT SERVICE
Our goal is to offer a quality service experience that clients and their children will value now and into the future. Frequency of meetings and client communication are individually tailored. We utilize this opportunity to review financial outlook, progress to goals and discuss appropriate strategy-based recommendations.
ACCESSING AN EXCEPTIONAL ARRAY OF FINANCIAL SERVICES
The SMS Group connects clients to the global investing insights of Merrill Lynch Wealth Management and access to the banking convenience of Bank of America. The resources our team has access to are broad and deep.
In 1914, Charles Merrill said, “The interests of our customers must come first.” That’s a commitment that we still honor today. Charles Merrill would be gratified to see how the business he founded continues to place a premium on service and commitment. With the investment insights of Merrill, and with access to the credit and lending capabilities of Bank of America, services are available that can help you address virtually every financial challenge you face.
OUR PROCESS
We believe in a holistic, goals-based approach to wealth management. Our defined process creates a thorough, yet understandable roadmap with which your many financial decisions can be measured and communicated.
We gain a deep understanding of who clients are and what is most important to them. Whether the objective is growth, preservation or wealth transfer, The SMS Group is dedicated to helping clients steadily pursue that goal.
WEALTH PRESERVATION
We appreciate the time and effort needed to build wealth and understand that it is the cornerstone of any retirement lifestyle. Using a number of analytical tools, we help clients focus on managing overall portfolio risk, while keeping an eye on market volatility.
WEALTH TRANSFER
A detailed wealth transfer strategy is vital to the preservation and future control of assets. We work with clients' CPAs, attorneys and other trusted professional advisors, with client permission, to help preserve assets while minimizing potential estate taxes.
In addition, we provide access to Bank of America Private Bank and its specialists to assist in creating a simplified and consolidated wealth transfer strategy.
We understand that markets will cycle over time. We also understand that each and every client is unique. Therefore our investment strategy recommendations are driven by client goals, risk tolerance, time horizon, and liquidity needs. Every investment recommendation has a specific role designed to help clients move one step closer to their goals.
ASSET ALLOCATION & DIVERSIFICATION
We believe that asset allocation is an important driver behind investment performance over time. We work to help create a customized asset allocation strategy that is specific to client goals and needs. We look to reduce portfolio volatility by accessing hundreds of investment managers and diversifying over a number of asset types. These include cash, bonds, stocks, commodities, real estate and other alternative investments.
REBALANCING, REVIEW & ANALYZING
Our process provides for periodic rebalancing of portfolios and maintaining regular portfolio reviews to measure client progress relative to goals and objectives. Assessing changes in both the markets and clients' personal lives enables us to address any unexpected challenges in a timely manner.
DISCRETIONARY MANAGEMENT
Along with our standard investment platforms, we also offer clients the option to participate in our discretionary investment program. Jerry is a qualified Portfolio Manager who, in addition to providing traditional advice and guidance, can help clients pursue their objectives by building and managing their own personalized or defined strategies, which may incorporate individual stocks and bonds, Merrill model portfolios, and third-party investment strategies. When servicing clients through the firm’s Investment Advisory Program, portfolio managers may manage their strategies on a discretionary basis. This discretion allows them to respond to market changes, price volatility and global events, as well as changes in your personal circumstances, to help you stay on track to help meet your financial goals. Clients, we believe, find this flexibility beneficial to their managing for risk.
DESIGNING YOUR IDEAL RETIREMENT
Many retirees wonder if their money will last through retirement. Utilizing the refined analytical tools of Merrill Lynch Wealth Management and our extensive experience and skills, we help clients assess the appropriate approach to retirement. This helps clients remain on track toward their specific retirement goals.
SIMPLIFYING RETIREMENT
Our team assists clients in organizing their financial lives. Working to consolidate assets as part of an overall retirement income and wealth transfer strategy can create cost efficiency and bring clarity to the wealth management process.
PREPARING FOR THE UNEXPECTED
At any moment, the unexpected can occur. Our team works with clients to develop contingencies to deal with the loss of primary income, long-term illness or disability. We also suggest various insurance strategies that can help mitigate the impact of an unforeseen event.
We help create strategies designed to let clients live the lifestyle they desire and are dedicated to helping them prepare and enjoy their financial future.Gerald R. McCue | Senior Vice President | Senior Financial Advisor
Supported by the global resources of Merrill, our team is comprised of talented and experienced individuals committed to building strong client relationships based on trust and personalized service.
Merrill Personal Wealth Analysis™ can help us build and document a personalized plan, centered on your goals and focused on what you want to achieve.
We understand that both your life and the financial markets can change over time. By checking in to discuss changes in your life and revisiting your financial approach, our goal is to help you stay on track to achieve what's most important to you.
We’ll meet with you to review your goals and the progress you’ve made toward reaching them. We’ll also discuss any adjustments needed to your financial approach to help you stay on course.
Your life and goals change. As these changes occur, we can update your approach to reflect them.
MyMerrill is your online destination for access to your financial information, secure communications, and a robust offering of tools and capabilities.
Your advisor is a click away within our site or mobile apps
You can manage account security with our customizable security capabilities such as touch ID, one time passcode, and other security features
Access to your complete financial life is available with My Financial Picture, Merrill’s asset aggregation tool
Helping you reach your goals starts with getting to know you personally. Through understanding what matters most to you, together we can help you create a financial approach that reflects your personality. Only then can we offer an approach that is built around your life priorities and the advice you need to help you address fluctuations in the market and changes in your life. Let’s work together to help you achieve your goals.
As Merrill Lynch Wealth Management Advisors, we will sort through the financial complexities of your life, helping you build a customized investment approach to address your needs and pursue your goals.
We put you first, every day.
Learn more about the dedicated one-on-one relationship you can have with a Merrill Lynch Wealth Management Advisor.
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The Power of the Right Advisor®
Working with a dedicated Merrill advisor means you get personalized investment strategies from Merrill plus access to comprehensive financial solutions only Bank of America can deliver.
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