Investing: Where do I even start?

In this #WomenInvested Meet Up, hear tips on how to begin your investing journey – or take it to the next level

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Keith Wallace


Merrill is proud of our advisors who’ve received recognition from financial industry publications or directly from Bank of America Corporation. We believe they are setting the standard for exemplary client service.

H Keith Wallace

Forbes "Best-in-State Wealth Advisors" 2023
Published on April 4, 2023. Rankings based on data as of June 30, 2022.

Forbes "Best-in-State Wealth Advisors" 2022
Published on April 7, 2022.  Rankings based on data as of June 30, 2021.


Keith is proud of the clients he serves and the manner in which he serves them. Spanning generations of families, they include an impressive clientele of women and men – active and retired corporate executives, business owners, physicians in Texas and ten other states.

 With more than 30 years of experience, Keith was recognized for his accomplishments – and ability to help clients accomplish more – by Forbes on its “Best-in-State Wealth Advisors” List in 2023 (Published on April 4, 2023 . Rankings based on data as of June 30, 2022)*.

 “Successful people need a thoughtful, planning-based approach that accounts for their mindsets, motivations, and especially, areas that were ignored previously – estate planning strategies, tax minimization strategies and liability management. My mission is to help clients make smart financial decisions, take care of their loved ones and heirs, insulate their assets from creditors and life events, and when appropriate, amplify their charitable giving strategies. I believe clients are pleasantly surprised by the breadth and depth of my focus. 

Unlike many advisors, Keith often encourages early discussions with clients that include their CPAs and attorneys. This allows him to listen, learn and ultimately deliver more comprehensive strategies that can create enduring benefits. Determined to provide “enlightened and engaging” wealth management, Keith also hosts educational meetings and dinners with entire families – offering guidance and reading materials that teach “lessons of managing wealth” to the next generation.

“Personal connections with clients are important to me,” Keith says. “I also connect clients to each other when appropriate – those who can support each during similar life challenges, for example. At Four Seasons Sports Club, Las Colinas and T-Bar T-Bar M Racquet Club, I also serve clients who share my interest in fitness.”

Based on a client’s retirement planning and education planning goals, Keith builds a financial strategy meant to mitigate risk and tax consequences. Accounting for a client’s investment timeline, risk tolerance and liquidity needs, he utilizes custom-managed portfolios of ETFs and mutual funds by selected managers carefully vetted by the firm’s Chief Investment Office. A practitioner of behavioral finance, Keith works to help clients avoid common behavior biases like “recency bias.”

Keith also scrutinizes both sides of clients’ balance sheets – assets and liabilities. Accordingly, he offers his clients ready access to residential, securities-based and commercial lending through Bank of America, N.A.

Given his decades as an advisor – with the hairline to prove it – Keith feels good that virtually all clients have remained with him through the volatility of 2000, 2008, 2020 and 2022. Keith began his career in 1989 at Merrill and spent 12 years at Salomon Smith Barney (now, Morgan Stanley) before returning to Merrill in 2006.

Keith holds a BBA in Finance from George Washington University and spent a semester studying economics and philosophy at the London School of Economics. He has also earned industry credentials that reflect his desire to bring clients an extra measure of knowledge – from the planning stage to the implementation of their financial strategies. He holds the CERTIFIED FINANCIAL PLANNER™, CFP®* certification from the Certified Financial Planner Board of Standards Inc. and the Certified Private Wealth Advisor (CPWA®) designation from the Investments & Wealth Institute™.

An avid tennis player and novice golfer ,  Keith lives in north Dallas with his wife, Sunghun, and their baby daughter. When a babysitter is available, they savor local restaurants and live music performances . They also support the Southeast Texas Food Bank, The Dallas Tennis Association Child Program, and the CC Young Senior Center where Keith formerly served on the Board of Directors.

*Source: The Forbes “Best-in-State Wealth Advisors” list, published on April 4, 2023. Rankings based on data as of June 30, 2022.*

Data provided by SHOOK® Research, LLC. Data as of 6/30/22. Forbes Best-in-State Wealth Advisors ranking was developed by SHOOK
Research and is based on in-person, virtual, and telephone due diligence meetings to measure best practices, client retention, industry
experience, credentials, review of compliance records, firm nominations; and quantitative criteria, such as: assets under management
and revenue generated for their firms. Investment performance is not a criterion because client objectives and risk tolerances vary, and
advisors rarely have audited performance reports. SHOOK’s research and rankings provide opinions intended to help investors choose
the right financial advisor and are not indicative of future performance or representative of any one client’s experience. Rankings are
based on the opinions of Forbes and not representative nor indicative of any one client’s experience, future performance, or investment
outcome and should not be construed as an endorsement of the advisor. Past performance is not an indication of future results.
Neither Forbes nor SHOOK Research receive compensation in exchange for placement on the ranking. For more information, please
see SHOOK is a registered trademark of SHOOK Research, LLC.

*The Chief Investment Office (CIO) provides thought leadership on wealth management, investment strategy and global markets; portfolio management solutions; due diligence; and solutions oversight and data analytics. CIO viewpoints are developed for Bank of America Private Bank, a division of Bank of America, N.A., (“Bank of America”) and Merrill Lynch, Pierce, Fenner & Smith Incorporated (“MLPF&S” or “Merrill”), a registered broker-dealer, registered investment adviser and a wholly owned subsidiary of BofA Corp. This information should not be construed as investment advice and is subject to change. It is provided for informational purposes only and is not intended to be either a specific offer by Bank of America, Merrill or any affiliate to sell or provide, or a specific invitation for a consumer to apply for, any particular retail financial product or service that may be available.



    George Washington University

Professional Staff

Supported by the global resources of Merrill, my team is comprised of talented and experienced individuals committed to building strong client relationships based on trust and personalized service.

Additional Resources

The following specialists do not make securities recommendations. Please contact your Merrill Lynch Wealth Management Advisor if you have questions about how a specialist might be able to assist you.

Jeff A Frank

Senior Wealth Management Lending Officer

Bank of America, N.A.

NMLS #620217

Where do we begin? It starts with you.

At Merrill Lynch Wealth Management, your financial advisor focuses on the things you care about most- family, goals and priorities - even as they change over the years.

Understanding Your Life


Every relationship begins with a conversation, helping you identify and prioritize which goals matter most to you. Whether it's transferring wealth to the next generation, customizing your financial approach to help you pursue your passions, or providing advice and guidance to help you stay informed, I start by listening to learn more about you and your family.


Regarding your finances, it is important for you to know exactly where you are, where you want to go, and how much you may need to get there. We work together to develop a personalized financial strategy, providing access to the investment insights of Merrill and the banking convenience of Bank of America, to help you plan for your financial future. We provide transparency on potential risks and opportunities and what you’re paying for and what you’re getting. Understanding that life needs and market conditions can change, we will meet with you to help ensure your strategy stays on track in pursuing your goals and to adjust your approach as needed for the journey ahead.

Focus On Individuals, Families and Small Businesses

I believe that financial success can be achieved when you’re able to make investment-related decisions and trade-offs that can help you reach personally meaningful goals. Whether you’re planning your retirement, saving to buy a home or funding a child’s education, the process begins by getting to know you and how you feel about the following:

  • Health: Managing healthcare expenses, now and in the future
  • Home: Upsizing, downsizing, remodeling or buying a vacation home
  • Family: Taking care of your family and other people in your life
  • Leisure: Spending your free time in meaningful ways
  • Giving: Volunteering, mentoring others and giving to charities
  • Work: Working in retirement, selling or starting a business
  • Finance: Bringing it all together and defining your financial goals

Success will be measured by the amount of progress you are making toward reaching your goals, making thoughtfully considered adjustments as events and conditions warrant.

This material should be regarded as general or educational information on healthcare or Social Security considerations and is not intended to provide specific healthcare or social security advice. If you have questions regarding your particular situation, please contact your legal or tax advisor.

Your approach to investing

Drawing upon research in the field of behavioral finance, Merrill developed the Investment Personality Assessment to help us get to know you better as an investor and potentially help you refine your own investing preferences. By gaining a deeper understanding of how you think and feel about investing through this assessment, we can customize the financial approach we develop together to help you pursue what matters most to you. Our Investment Personality Assessment is one of the ways to help us get to know you - to understand your goals and priorities. These questions will help us provide you with additional insights and resources.

Understanding your goals and priorities

Your life and goals change. We have tools to help you keep track of these changes so they can be reflected in your financial approach.


Life is always changing and growing more complex. In the same way, your priorities and needs around your family, work, health and home are always evolving. And since your finances are so deeply connected with the rest of your life, an investment approach that is specific to your unique situation can be helpful. Even if you’re accustomed to managing your finances on your own, you may find value in having a relationship with someone who understands your priorities and who has the knowledge and resources to help you make more informed decisions, no matter where you are in life.


As your Merrill advisor, I take the time to understand what’s important to you so I can provide personalized investment strategies built around your priorities, risk tolerance, time horizon, liquidity needs and goals. Thoughtful advice and guidance is provided to help you achieve your goals, including those related to your preferred lifestyle and desire to secure a legacy that can last beyond your lifetime.

Staying on Track

We understand that both your life and the financial markets can change over time. By checking in to discuss changes in your life and revisiting your financial approach, our goal is to help you stay on track to achieve what's most important to you.

Reviews to help you
stay on track

We’ll meet with you to review your goals and the progress you’ve made toward reaching them. We’ll also discuss any adjustments needed to your financial approach to help you stay on course.

    Changes in your life
    and to your goals

    Your life and goals change. As these changes occur, we can update your approach to reflect them.


    MyMerrill is your online destination for access to your financial information, secure communications, and a robust offering of tools and capabilities.

    Your advisor is a click away within our site or mobile apps

    You can manage account security with our customizable security capabilities such as touch ID, one time passcode, and other security features

    Access to your complete financial life is available with My Financial Picture, Merrill’s asset aggregation tool

      Let’s Have a Conversation

      Helping you reach your goals starts with getting to know you personally. Through understanding what matters most to you, together I can help you create a financial approach that reflects your personality. Only then can I offer an approach that is built around your life priorities and the advice you need to help you address fluctuations in the market and changes in your life. Let’s work together to help you achieve your goals.

      Why Merrill?

      As Merrill Lynch Wealth Management Advisors, we will sort through the financial complexities of your life, helping you build a customized investment approach to address your needs and pursue your goals.


      We put you first, every day.
      Learn more about the dedicated one-on-one relationship you can have with a Merrill Lynch Wealth Management Advisor.

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      Transcript of Video 

      No question too big or moment too small
      For every question you have, every decision you make and every answer you need, we are with you to listen and help guide you along the many paths your life can take. Watch this video to see some questions we can address together.

      The Power of the Right Advisor®
      Working with a dedicated Merrill advisor means you get personalized investment strategies from Merrill plus access to comprehensive financial solutions only Bank of America can deliver.

      Personalized advice from a dedicated financial advisor.

      We get to know you and your family, your financial situation and what matters most to you.

      A comprehensive approach, built around your life’s priorities.

      Drawing from our experience and the best thinking of Merrill, together we will design an approach that reflects your unique needs, priorities and financial situation.

      Adjusting your investment approach as your life and the markets change.

      We will work to help you stay on track, regardless of what the markets are doing.