Now’s the time to have the bull at your back, with Merrill.

Now’s the time to have the bull at your back, with Merrill.

Merrill believes the future is bullish, even in the most unpredictable of markets. To see you through uncertainty and help you to find opportunities, we invite you to check out the latest investment insights from our Chief Investment Office.

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Robert L (Bob) Hayes, CRPC, CFP

Senior Vice President
Wealth Management Advisor
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Merrill Lynch
Wealth Management

Accessible, knowledgeable and experienced, I am committed to building and maintaining strong client relationships. I am passionate about what I do and I bring that passion to helping every client make what may be the most important financial decisions of their lives.

Profile

As a Wealth Management Advisor in the Kingwood office of Merrill Lynch Wealth Management, Robert L. (Bob) Hayes concentrates on the financial and investment needs of serious investors. Mr. Hayes assists clients in meeting their long-term financial goals and implements customized risk appropriate financial strategies to help clients reach those goals. Merrill's access to a broad range of financial products, markets, and wealth management strategies enables Bob to build truly diversified investment portfolios for clients. Client satisfaction and goals based performance are his primary business objectives. Bob is committed to providing a high level of quality service to all clients.

Robert L. (Bob) Hayes is a CERTIFIED FINANCIAL PLANNER™ certificant, CFP®, a designation awarded by the Certified Financial Planner Board of Standards, Inc., holds the Chartered Retirement Planning Counselorsm designation, CRPC®, and is a licensed and former practicing Certified Public Accountant, (CPA). Bob Hayes is a 1979 graduate of the University of Houston with a BBA in accounting. Mr. Hayes began his professional career in 1981 working as a tax accountant for a Houston area tax attorney and CPA. In 1984 he moved to Kingwood Texas and was employed as a CPA for a local firm where he was responsible for over 500 client relationships. In 1989, Bob established his own successful CPA practice in Kingwood. After retiring from public accounting, he joined the Kingwood office of Merrill in 1998. Throughout his professional career, Bob feels he has achieved a superior level of technical competence that empowers him to fulfill the complex and sophisticated needs of the affluent investor. Bob does not provide tax advice in his current role at Merrill.

  • EDUCATION

    University of Houston System

Additional Resources

The following specialists do not make securities recommendations. Please contact your Merrill Lynch Wealth Management Advisor if you have questions about how a specialist might be able to assist you.

Timothy J Bennett

Division Structured Credit Executive

Bank of America, N.A.

Ryan Casey

Investment Solutions Group Portfolio Strategist

Bank of America, N.A.

Mary Elizabeth Murphy

Retirement Specialist

Bank of America, N.A.

Where do we begin? It starts with you.

At Merrill Lynch Wealth Management, your financial advisor focuses on the things you care about most- family, goals and priorities - even as they change over the years.

Understanding Your Life

Approach

I believe an effective approach to wealth management requires working closely with you to help identify and define your goals.

My  job is to first understand what matters most to you. We will work together to create a financial approach that reflects your investment personality and is built around your life priorities.

My approach is to help you pursue your goals by providing customized service and potential investment solutions. Whether you are focused on building, preserving or transferring wealth we are committed to helping you address your financial objectives at every stage of your life.

Capabilities

In 1914, Charles Merrill said, “The interests of our customers must come first.” That’s a commitment that we still honor today. I feel Charles Merrill would be gratified to see how the business he founded continues to place a premium on service and commitment. With the investment insights of Merrill, and with access to the banking convenience of Bank of America, I can offer services that can help you address virtually every financial challenge you face.

Focus On Individuals, Families and Small Businesses

I believe that financial success can be achieved when you’re able to make investment-related decisions and trade-offs that can help you reach personally meaningful goals. So whether you’re planning your retirement, saving to buy a home or fund a child’s education, I start by getting to know you and how you feel about the following seven life priorities.

  • Health: Managing healthcare expenses, now and in the future
  • Home: Upsizing, downsizing, remodeling or buying a vacation home
  • Family: Taking care of your family and other people in your life
  • Leisure: Spending your free time in meaningful ways
  • Giving: Volunteering, mentoring others and giving to charities
  • Work: Working in retirement, selling or starting a business
  • Finance: Bringing it all together and defining your financial goals

This material should be regarded as general or educational information on healthcare or Social Security considerations and is not intended to provide specific healthcare or social security advice. If you have questions regarding your particular situation, please contact your legal or tax advisor.

Your approach to investing

Drawing upon research in the field of behavioral finance, Merrill developed the Investment Personality Assessment to help us get to know you better as an investor and potentially help you refine your own investing preferences. By gaining a deeper understanding of how you think and feel about investing through this assessment, we can customize the financial approach we develop together to help you pursue what matters most to you. Our Investment Personality Assessment is one of the ways to help us get to know you - to understand your goals and priorities. These questions will help us provide you with additional insights and resources.

Understanding your goals and priorities

Your life and goals change. We have tools to help you keep track of these changes so they can be reflected in your financial approach.

Philosophy

I believe it is important that you take positive steps toward your financial future, and that means getting more than just investment advice.  I take the time to get to know you and your family, your financial situation and what matters most to you. Using an understanding of your life and priorities as a foundation, I can work with you to build a goals-based financial approach.

Welcome

As a Merrill Lynch Wealth Management Advisor, I take the time to understand what’s important to high-net-worth investors, to help customize potential solutions around their priorities, risk tolerance, time horizon, liquidity needs and goals. I’m committed to providing thoughtful advice and guidance to help clients achieve their goals, including those related to the lifestyle they wish to achieve and helping them secure a legacy that lasts beyond their lifetime.

Staying on Track

We understand that both your life and the financial markets can change over time. By checking in to discuss changes in your life and revisiting your financial approach, our goal is to help you stay on track to achieve what's most important to you.



Reviews to help you
stay on track

We’ll meet with you to review your goals and the progress you’ve made toward reaching them. We’ll also discuss any adjustments needed to your financial approach to help you stay on course.



    Changes in your life
    and to your goals

    Your life and goals change. As these changes occur, we can update your approach to reflect them.

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    #DigitalMerrill

    MyMerrill is your online destination for access to your financial information, secure communications, and a robust offering of tools and capabilities.

    Your advisor is a click away within our site or mobile apps

    You can manage account security with our customizable security capabilities such as touch ID, one time passcode, and other security features

    Access to your complete financial life is available with My Financial Picture, Merrill’s asset aggregation tool

      Let’s Have a Conversation

      Helping you reach your goals starts with getting to know you personally. Through understanding what matters most to you, together I can help you create a financial approach that reflects your personality. Only then can I offer an approach that is built around your life priorities and the advice you need to help you address fluctuations in the market and changes in your life. Let’s work together to help you achieve your goals.

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      Why Merrill?

      As Merrill Lynch Wealth Management Advisors, we will sort through the financial complexities of your life, helping you build a customized investment approach to address your needs and pursue your goals.


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      We put you first, every day.
      Learn more about the dedicated one-on-one relationship you can have with a Merrill Lynch Wealth Management Advisor.


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      No question too big or moment too small

      For every question you have, every decision you make and every answer you need, we are with you to listen and help guide you along the many paths your life can take. Watch this video to see some questions we can address together.

      Personalized advice from a dedicated financial advisor.

      We get to know you and your family, your financial situation and what matters most to you.

      A comprehensive approach, built around your life’s priorities.

      Drawing from our experience and the best thinking of Merrill, together we will design an approach that reflects your unique needs, priorities and financial situation.

      Adjusting your investment approach as your life and the markets change.

      We will work to help you stay on track, regardless of what the markets are doing.